Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

A Behind the Scenes Look At My CNBC Interview

We recently announced our second quarter earnings and I was elected (conscripted?) to make a live appearance on CNBC just before 6 pm on a Wednesday to answer questions about our performance. I thought I would describe this experience here on my blog.

First, my Corporate Communications teammates advised me that I must be at the local studio before 5:10 p.m. While being on television may be somewhat glamorous, going to a studio is about as far from glamour as you can get. To get to the NBC studio I needed to go to Bayside Mall in downtown Miami. I had to ask a mall policeman where the studio was. It turned out to be adjacent to the parking lot in a nondescript building with no sign, other than one that says only authorized employees are permitted in the area. I had to guess which door to knock on and door number two did the trick. There were two ladies working in a dimly lit and cluttered office space.

I sat there and was eventually joined by Tracy Quan, our Director of Corporate Communications. After a while we were ushered into a room barely larger than a normal bathroom, full of monitors and wires and dark except for a spotlight shining on a chair. The man in the room “miked” me and stuck an earphone in my ear. With the earphone I could sort of hear the dialogue on the show up in New York. The personalities on the show seemed to be having an uproarious time dissing the pharmaceutical company Pfizer. They just would not let it go. Meanwhile, the studio doesn’t provide makeup so Tracy took out her own supply and put some kind of powder on my forehead. The main purpose of this powder seemed to be to remind me that I should have more hair.

Every once in a while a producer in New York checked in with me through the earpiece to see if I was still alive. I guess it would be embarrassing for the show if I would not answer when they said hello on the air. Finally at 5:50 pm as I was getting nervous about making it home for my table tennis lesson (priorities!) the piece started. After the host Melissa Lee said hello, her first question or statement was about how the market reacted favorably to our earnings announcement because of our cost control. Since there are only nanoseconds between when she stops talking and I have to start talking, I was thinking already while she was talking that while cost control was indeed a factor in our successful quarter, so was the fact that our revenue has been coming in in a stable and consistent manner. So, when it was my turn to speak I acknowledged her statement on cost control and then said what I wanted to say about revenues.

The whole conversation lasted about two minutes. Because our team runs through a press conference’s worth of potential questions with me beforehand, it always seems like the actual interview ends abruptly and after a very small subset of the potential questions. Two minutes, done.

By the time I got home I had five or six emails on my blackberry from a very diverse group of my friends from around the world. Doing a CNBC interview is a good way to find out who is watching television.

Here is the video if you’d like to see it.


5 responses to:
“A Behind the Scenes Look At My CNBC Interview”

  1. aLAN BRILL

    Adam, as someone who’s does the same kind of guest appearance that you did on CNBC every few months, there is no question that it’s always difficult to get your message across in the few seconds you have. I mostly do the pieces from the CNBC HQ studio, but even though I’m in the same room as Melissa or another host, I’m at a separate desk. Yes, they have makeup, which helps (same concern you had, head-shine-wise) but it sounds like you’ve discovered that the guest earpiece leaves a lot to be desired. First, I’m left-eared, so they normally have to scout around to find a left earpiece. Second, they never fit. Keeping them in place without grabbing them, and being able to hear can be a challenge. Worst, you aren’t the first guest using them. Maybe it’s better at the Bayshore site, but some of the earpieces are pretty gross. I finally gave up and found out that the on-airs have a custom molded earpiece made. I asked one of the techs and she told me where they got them. I had one made, and it was the best $50 investment I’ve made. It has a standard broadcast IFB connector, so it works at everyplace I’ve needed it (MSNBC, BBC, CNN), it fits perfectly, and is clear plastic, so it’s invisible.
    For what it’s worth, as a CNBC interview veteran (and a shareholder) I thought you did great on the air.

    • Adam

      Alan, thank you for your feedback, I’m glad to hear that you enjoyed the video. Also, thanks for the great tip for obtaining a custom made earpiece.

  2. capt bob

    Adam,

    Good interview with CNBC. After the 2 Celebrity ships come on line, it looks like the pressure will be to grow earnings with no increase in capacity. If the whole industry pulls back on new builds, maybe some increased pricing can be achieved.

  3. richtucker

    Adam,

    I love that you are using the blog as a backstage pass. Using Social Media to breakdown typical barriers between you and the customer, travel agents, and shareholders. Great work!

    Rich Tucker

    • Adam

      Rich, thank you for the compliment and your feedback. We are happy to hear that you are enjoying my blog and our social media efforts. Have you had a chance to visit our Facebook Page yet? http://www.facebook.com/royalcaribbean

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Close

Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@arlenewites Have an amazing vacation!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@70fe587db91143a We're sorry you aren't enjoying your cruise. Please speak with Guest Relations for assistance with your concerns.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@aSavoryFeast We can't think of a better way to spend Labor Day weekend. Enjoy the beach!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@williams_andrew Glad you had a great time on Adventure! Which destination did you enjoy the most?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@aSavoryFeast We're excited to have you onboard! Have you sailed with us before?
Join CEO Richard Fain and David Pogue now as they reveal how technology on Quantum of the Seas is innovating the vacation experience: http://bit.ly/QuantumOTS
Last week, Quantum of the Seas docked out for the first time, and tomorrow we're revealing exciting details about our newest ship. Watch live at 10am EDT: http://bit.ly/1tuwsK0 http://youtu.be/_6bo3sT_y0U
Need a weekend escape? http://bit.ly/1pbiFXj

Photo thanks to s_marie92.
Dream vacations are our specialty. Book by 8/20 and get up to $200 onboard credit PLUS 50% reduced deposit during our WOW Sale: http://bit.ly/1kJN8LY
Spend more days wearing flippers. http://bit.ly/1nXc1ie
Quantum's first passenger? A 30-foot-tall magenta polar bear created by artist Lawrence Argent. Get a first look at the world-class art collection onboard: http://bit.ly/QuantumArt
It's the final countdown - Quantum of the Seas arrives in the US in 100 days. When will you be sailing on our newest ship? http://bit.ly/1q5daWu
An entire fleet in the palm of your hand. Find the perfect vacation with the Royal Caribbean app: http://bit.ly/1sa4ul5

Image thanks to Instagram user cynsilva.
We're ready for you.

Photo captured by S.M. Tunli on Liberty of the Seas.

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • The twin Pitons, St. The twin Pitons, St. Lucia. 20 hours + 28 minutes ago
  • Worth the climb. Dun Worth the climb. Dunn's River Falls, Jamaica. 20 hours + 28 minutes ago
  • Stingray City, Grand Stingray City, Grand Cayman. 20 hours + 38 minutes ago
  • Palm trees and sunsh Palm trees and sunshine in CocoCay. 20 hours + 39 minutes ago
  • Make an entrance. Ma Make an entrance. Mariner of the Seas Centrum. 1 day + 21 hours ago
  • Celebrating on Marin Celebrating on Mariner of the Seas. 1 day + 21 hours ago
  • The Savoy Theater, M The Savoy Theater, Mariner of the Seas. 1 day + 21 hours ago
  • Royal Promenade, Adv Royal Promenade, Adventure of the Seas. 1 day + 21 hours ago
  • Norwegian reflection Norwegian reflections. 2 days + 19 hours ago
  • Carrick-a-Rede Rope Carrick-a-Rede Rope Bridge, Ireland. 2 days + 19 hours ago
  • School is now in session. #cozumel
  • #royalwow's at every level onboard Allure.
  • Ready, set, fly! #labadee
  • Save room for dessert. #allure
  • Introducing the world's first smartship. Follow the link in our bio to learn how #QuantumOfTheSeas technology is transforming your next vacation.
  • Caribbean bound. #allure
  • Amazing from every angle. #tortola
  • Views you'll be dreaming about. #sydney
  • Ready, set, sun. #royalwow
  • How do you spend your beach days? #cococay
Out of Office: Never Leave Home Without a Sense of Humor

Tuesday, August 12, 2014 11:32 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD One of the likely casualties of the rise of online communications is the travel disaster fueled by misinformation or no... Continue Here to Read More…

It’s Not Rocket Science – Keep Your Head in the Game

Thursday, July 31, 2014 9:20 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD This is intended as the first in a series of relatively easy to accomplish tasks that remarkably few aspiring managers actually... Continue Here to Read More…

Why the Royal Caribbean Brand Continues to Evolve

Monday, July 28, 2014 10:02 AM

By Vicki Freed, SVP of Sales and Trade Support and Service, Royal Caribbean International I asked some of the Royal Caribbean International senior leadership to write a guest blog about the state of... Continue Here to Read More…

My New Responsibilities

Thursday, July 24, 2014 10:37 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. When I took on my new responsibilities a few months ago, I thought it would be very interesting to become a provider of shared... Continue Here to Read More…

Royal Caribbean at the Food & Wine Classic

Monday, July 21, 2014 11:52 AM

By Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International I recently returned from Aspen, Colorado where Royal Caribbean International was the official cruise... Continue Here to Read More…

Have You Cruised on 30 Royal Caribbean Cruise Ships?

Tuesday, July 8, 2014 10:07 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. Less than four months to Quantum of the Seas! As one of my law professors like to say, the “relentless march of the... Continue Here to Read More…

Royal Caribbean Expands Cruise Vacation Offerings in Asia

Wednesday, July 2, 2014 8:30 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. My latest travels brought me back to Asia the week of June 16 – 20.  As always, the pace and energy of the region are... Continue Here to Read More…

Personal Plans for the Second Half of 2014

Thursday, June 26, 2014 9:51 AM

Blog by Adam A quick update on my other doings as the “empty nest” approaches even faster than the delivery of Quantum of the Seas. Our family continues our involvement with many aspects of... Continue Here to Read More…

How Entertainment on Quantum & Anthem Will Transcend Anything You've Seen on Land or Sea

Tuesday, June 24, 2014 4:22 PM

Blog by Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International Hello, everyone.  Last week I had the pleasure of being in Las Vegas where we announced the amazing... Continue Here to Read More…

Catching the Travel Bug: My Explorations through SEED

Friday, June 20, 2014 11:18 AM

Royal Caribbean Cruises Ltd.'s community support efforts often focus on education and social services for underserved youth. Over the years I have written from time to time about my long term... Continue Here to Read More…