Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

A Team Truly Anchored in Excellence


Anchored in Excellence.  Three of my favorite words.  We created this phrase 12 years ago to describe our aspiration for our people and our relationship with our employees and guests.  It is about our company, not just the Royal Caribbean International brand.  In fact, we developed Anchored in Excellence after we brought Celebrity Cruises into the company alongside Royal Caribbean International.  The Anchor in Anchored is from Royal Caribbean’s crown & anchor symbol.  The X in Excellence is from Celebrity’s symbol.


The expression of Anchored in Excellence takes many forms, from a simple credo card, to the annual visits of every ship in the fleet by senior operations management.  I intend no higher praise than when I tell a ship, department, team, or person, that they are Anchored in Excellence.


The qualities of being Anchored in Excellence are exhibited every day in countless ways.  Most of them in the delivery of Gold Anchor Service to our guests onboard the ships, but also shoreside across the globe, and in innumerable ways.  However, every once in a while there is a major tangible expression of what it means to be Anchored in Excellence.  One such example occurred last week, and I can summarize it by repeating here the internal letter I broadcast by email to our people across the company:


Dear Employees:.

Please join me in expressing my appreciation and gratitude to the crew onboard Legend of the Seas for their valiant efforts. .

Monday, as Legend of the Seas was sailing in the Taiwan Strait, it received a distress call from the Panama-registered freighter Xin Yi.  Legend of the Seas noted the position and set a course towards the location.   Legend of the Seas was the first ship to arrive at the distressed ship, which was sinking.  Faced with very rough seas and heavy winds up to 75 miles per hour, crew members onboard Legend of the Seas immediately began search and rescue operations.  Once the Taiwan Coast Guard arrived at the location, they began assisting with air and sea searches.  Together with the Taiwan Coast Guard, Legend of the Seas was able rescue three of the crew and assist in the rescue of another nine of the cargo ship’s 22 crew members.

After taking part in the rescue operation for approximately 12 hours, the ship was advised by the Coast Guard that they would assume control of the search for the remaining missing crew members.   Legend of the Seas resumed its journey to Hong Kong with three of the rescued sailors onboard.  Our thoughts and prayers continue to be with the cargo ship’s 22 crew members and their families. .

To the Captain, Officers and crew of Legend of the Seas – we are extremely proud of your important contribution to this unfortunate event. Congratulations on a job well done!


This was an awful situation.  Even the ship’s heroic efforts could not prevent loss of life as at least one crew member was confirmed dead, and at least three were still missing as of last report.  But if Legend of the Seas had not responded in the manner it did, the outcome would have been much worse still. I cannot describe how I feel about Legend of the Seas’ team more powerfully, and succinctly, than to say they are truly Anchored in Excellence.


It is already a great accomplishment to make such an impact once in a year.  But I am proud to say that this episode is only one of many such examples from 2010, which has also included our Haiti earthquake relief efforts, the opening of the new primary school on our property at Labadee, the repatriation by Celebrity Eclipse of UK citizens trapped on tour in Spain by the volcanic eruption in Iceland, and many local community service efforts around the world.

12 responses to:
“A Team Truly Anchored in Excellence”

  1. marsh

    I am proud to be a Royal Carribean cruiser. It makes me proud to know RC helps around the world. Giving back is what makes this company what it is. When I’m cruising I talk with many of the employees–they all talk about how RC respects each ethnicity and is good to their employees. In turn their employees give so much to those on board. I wish more companies had good ethics and morals such as this–the world would truly be a better place. Thank you RC for all you do and please do not ever change.

    • Adam

      Thank you for those delightful words Marsh. We are very proud of our crews throughout our fleet. We are indeed very conscious about diversity, which we believe helps to contribute to such a great atmosphere onboard our ships. We are more than happy to assist whoever we can as best we can when the situation presents itself. It is a pleasure to have such great cruisers like yourself.

  2. Jennifer Wheatley Wolf

    It is wonderful to hear in this day and age of a response above and beyond the call of duty. Too often we hear ‘not my problem’ when confronted with a difficult situation. I cannot imagine the horror of the sinking or the anxiety felt by all involved, but I can can imagine how grateful the rescued crew members and their families must be to all of the members of the Legend’s crew.
    I had the pleasure of sailing on the Legend of the Seas a few years ago and I am happy to say it is because of the kind and warm regard shown by all her crew to their patrons that I have become a regular cruiser with Royal Caribbean. Thanks for all you do- especially for the unexpected.
    Jennifer W

    • Adam

      Thank you for the compliments, Jennifer. We are very proud of our Legend of the Seas crew as well. It is always a pleasure to help those in need when the opportunity presents itself. It is nice to know that you are a regular cruiser with us as we can’t wait to see you again.

  3. Georgia Johnson

    A heartfelt thank you to the captain and crew of the Legend of the Seas! I am proud to sail with you.

    • Adam

      Thank you for your kind words Georgia. I’m sure the captain and crew will appreciate your support.

  4. rcarney

    I have sailed with RCL and knowing how they are prepared and alway preparing this takes me by no surprise and makes me very proud of Legends which I have sailed on. I am proud to be a RCL Diamond M.

    • Adam

      Thank for acknowledging our attention to detail when preparing for a voyage, rcarney. Legend of the Seas is an amazing ship which we are very proud of, and even more so with the brave rescue operation. We look forward to seeing you soon.

  5. Mary

    “Good News” never makes it to the newspapers or on the 6:00PM nightly news. It’s usually the negatives, the examples need not be explained. Yeah to RCCL and I’m proud to be a part of the RCCL Family as a C&A member!

    • Adam

      Thank you for your loyalty Mary. We are always attempting to give our best efforts when attending to our guests as it is our pleasure to provide a memorable experience each and every time. With that said, we’re proud to have you as a member of our C&A family, and we hope to see you soon.

  6. keith

    My son and i love royal caribbean… we were just on the Freedom of the seas, and we will be going on the allure this summer. My son has been on six cruises. He is 11… he loves them so much he made a website called He writes reviews about cruises he has been on. He introduced me to royal caribbean and the oasis/allure of the seas! He researches cruise ships almost everyday! We are looking forward to our next cruise on the Allure…

    • Adam

      Thanks for sharing Keith. Your son sure is quite the experienced cruiser! It was great to read his reviews of Freedom of the Seas and Allure of the Seas, he really has a way to deliver his own WoW. We can’t wait to have you both onboard Allure.

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