We are well into our first year of our new marketing campaign – The Nation of Why Not – and some of the key elements have crystallized while others will continue to evolve. We’re proud and excited to communicate that anything is possible on a Royal Caribbean vacation. Why is anything possible? 40 years of passion for guest satisfaction plus 40 years of commitment to innovation have produced myriad experiences for guests who want action and total relaxation for guests who just want to de-stress. It is our responsibility to keep the quality of our product high and keep the innovations coming so this equation endures into the future.
What have we learned about The Nation of Why Not? First, that the Why Not? part actually comes first in the sense of challenging consumers to become our guests, leave regular life behind and experience a Royal Caribbean vacation. Second, once onboard our guests come to understand the concept of the Nation. Our ships are unique environments that combine amazing features with Gold Anchor Service and interesting destinations. Over time we have been extremely fortunate to develop great loyalty from our resident (crew) and guest citizens as well as the ambassadors (travel agents) of the Nation. Each element of our citizenry is crucial to our success.
The Nation of Why Not is a global concept that reflects our interest in Delivering the Wow to guests from all over the world. Of course there are nuances of culture and language that affect perceptions of our brand. But overall the campaign works in the US and abroad.
The Nation of Why Not would suit our existing 20 ships just fine, but we created the campaign very much with the approach of Oasis of the Seas on our minds. Innovation rules supreme on Oasis of the Seas more than ever and she and her sister Allure of the Seas will put an exclamation mark next to The Nation of Why Not.
If you are already a citizen, thank you very much. Please feel free to explore this site as well as royalcaribbean.com and oasisoftheseas.com. If you are considering taking up citizenship, thank you in advance. You don’t have to give up your current passport to join. So Why Not?