Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

The December Diamond Celebration!

By Betsy O’Rourke



In June we announced some significant changes to the Crown & Anchor Society Loyalty Program that were member-driven including a new onboard booking bonus as well as enhanced onboard benefits by tier. We know how important our repeat guests are and we are proud to have so many loyal to Royal members. Last year, we launched the Diamond Celebration in December to recognize our two top tiers in the Crown & Anchor program. These very special cruisers have sailed with us a minimum of 11 times and our Diamond Plus members have sailed at least 25 times. We are fortunate to have several thousand members who have achieved this very special status within our program, and we decided that we needed to celebrate them.

The idea started because we were launching Oasis of the Seas last year, and we know that our most frequent cruisers like to sail our newest ships so we thought we could make it even more of a special occasion. But then my colleague Lisa Bauer, SVP Operations, said, “Why don’t we do this on all of the ships for the month of December?” and we all thought it was a great idea.

Royal Caribbean values our guests who return to us again and again for the Royal treatment, and the Crown & Anchor Society’s Diamond Celebration is our special way of honoring and thanking our most frequent guests for their loyalty.

During our December Diamond Celebration, Diamond and Diamond Plus-member guests can attend the special nightly Diamond event, during which Crown & Anchor Society members can mingle with senior ship officers and staff, and with each other. In addition to the standard benefits, Diamond and Diamond Plus-level members will be recognized and pampered by the entire Royal Caribbean Gold Anchor staff and crew with commemorative Crown & Anchor Society gifts and other surprising onboard elements. Crown & Anchor Society members will also receive one additional Crown & Anchor Society cruise credit for sailing during the December Diamond Celebration.

Last year we had many Diamond and Diamond Plus members sail in the month of December. We received so many lovely comments and emails thanking us for all of the special events and gifts. Every ship competed for the best scores from our guests and Voyager of the Seas  and Legend of the Seas  tied for first place.

Of course, this year we hope even more of our members will join the December Diamond Celebration and I’ll be sure to report back and let you know.  We already know that several of our members have booked both the Dec 1 and the Dec 5 sailing on our newest ship, Allure of the Seas.  Our crew onboard all 22 of our ships are already thinking about how they’re going to surprise and delight our loyal to Royal guests.

20 responses to:
“The December Diamond Celebration!”

  1. Joe Rutherford

    Am I reading this right? All C & A members will receive an extra cruise credit for a December sailing.

  2. Linda S Berger

    I am sailing on Dec 5 with my mother Helen Cooper who is a Diamond Plus with 110 cruises. I myself am a Platnium Member. My question is will I also receive an extra cruise credit for sailing in December.

  3. Adam

    Joe and Linda, we’re sorry for the confusion. To clarify, during our December Diamond Celebration it is only Diamond and Diamond Plus members who will receive an additional cruise credit for sailing with us.

  4. Chip

    This is great news, we have booked The Allure for the whole of December, 4 weeks back to back. We will have various friends joining us on the different weeks onboard. We are already D+ but the extra cruise credits will really be a benefit to friends trying to achieve D+ status.
    However I do have to ask as D+ is the top tier of the C&A membership, what benefit does the extra cruise credits give to those that are already D+ ?.
    Thanks and keep up the good work, we loved The Oasis and are really looking forward to The Allure

    • Adam

      Thank you for reserving our newest ship, Allure of the Seas, for December, Chip. We’re glad you are as excited as we are about the recent news regarding receiving extra cruise credit during our C&A Diamond Celebration. In regards to your question as a Diamond Plus member, the extra cruise credits will move you up into the higher position of our most frequent cruisers which means you will be taken into consideration for higher priority on the list for complimentary upgrades based on stateroom category, tier and cruise credits, such as additional amenities at 74 or more cruise credits, complimentary 7-night cruise in a Balcony stateroom for 100 and 150 cruise credits, and complimentary 7-night cruise in a Junior Suite stateroom for 200, 250 and 300 cruise credits.

      You can find a complete list of benefits in our Crown & Anchor section here:

      We hope this helps answer your question, and we’re looking forward to seeing you onboard Allure in December.


    We are diamond plus and we will be doing a back to back cruise during the month of December 2010. Will we receive an extra cruise credit for each cruise, or just one?

    • Adam

      Hi George, thank you for reaching out to us. We can’t wait to see you onboard in December. In regards to your question, we currently do not offer back to back cruise discounts. However, During December, our Diamond and Diamond Plus members will be recognized and pampered by the entire Royal Caribbean Crew. In addition, you will receive special commemorative gifts and exclusive offers on future sailings.

  6. didin

    i love royal caribbean well, not only good serve but also the ships are very big and the biggest in the world..

    • Adam

      Thank you for the compliments Didin. We hope to see you onboard with us again very soon.

  7. Cindy

    Hi Adam:

    We are diamond and our next cruise begins in November but ends in December (LOS 4 night). Will we still receive an extra cruise credit? Thanks!!

    • Adam

      Hello Cindy, since the cruise begins in November, your cruise does not qualify for our Diamond in December program, so it will not allow for an extra cruise credit. You can view more details and cruises for or December Diamond Celebration by clicking here.

  8. Lord Timothy

    Mr. Adam GOLDSTEIN

    This questioned was asked by George above on your blog ; but was not answered regarding Cruise Credits in December 2010.

    Will Diamond and Diamond Plus Members get an additional Cruise Credit for each and every Cruise they complete in December 2010?

    • Adam

      Hello Lord Timothy, Diamond and Diamond Plus members will get an additional cruise credit for each of the qualifying cruises they complete in December. You can see a list of these cruises here .

  9. helen rutenber

    Hello Adam,
    Am having a slight problem with my Plus benefits. After reaching my 50th I applied for my single supplement to be reduced to 150%, as stated in the very nice letter, sent in your name, when I became a Plus. Well surprise surprise! I have been told that if I use my shareholder benefit I don’t qualify for the 150%. No where in the paperwork is there mention of this, just Christmas, New Years, Easter and July & August.
    Sorry Adam but this just seems to be another slap in the face for shareholders. If we do not qualify this should be stated upfront in the terms and conditions.
    To state that I am disappointed is somewhat of an understatement. Maybe the young lady at C & A has given me some wrong information but I would like the situation clarified.

  10. Med espinosa

    Mr. Goldstein:

    Will there be a Diamond Celebration month this year, December 2011 ?

    Thank you.

    • Adam

      Yes, we will be having onboard celebrations in December, stay tuned for more details coming soon!

  11. Indy

    Hello -

    My husband and I love RCCL and it’s lovely staff. We even bought a Jewel of the Seas Teddy Bear. We named him Jewel.
    He goes everywhere I go!
    My husband and I observe religious beliefs. We are wondering if at anytime, hot dogs on the cruise would be anything other than beef hot dogs? I know Allure of the Seas – on the Boardwalk there is a yummy hotdog stand that do carry that assortment, but will the other fleet types carry at the Windjammer Cafe?
    Also, can you explain how an upgrade to your stateroom is selected if available?

    Thank you for making vacation, a vacation!

    P.S. I’d like to know if My Husband and I are the youngest Diamond members? We seem to think so. :)

    • Adam

      Congratulations on being Diamond members, Indy. Stateroom upgrades will be given in priority to Crown & Anchor members based on tier level, cruise credits, time of booking and the original fare paid by the guest. To be available for this benefit, we must have your loyalty membership number in your reservation and your valid email address and/or a valid phone number. A Royal Caribbean associate will contact you upon availability. A response is needed within 24 hours or the upgrade will be given to the next guest on the priority list. Upgrades are final up to 4 days before your sail date, and cannot be done by a pier agent or onboard any of our ships. This offer may be withdrawn at any time and cannot be combined with any other upgrade offers or certain restricted fares. Lastly, as far as the hot dog selection onboard is concerned, we have no plans to offer other varieties but please note we will pass along your comment to the proper department. Thank you.

  12. James Shoenfelt

    Hi Adam,
    Is RCCL having a December Diamond Celebration in 2013?

  13. Arnaldo Guzman

    We are expecting to have the Diamond Celebration on December 2013. We already booked two cruises in December. Please let us know! We are only a few points away from becoming Diamond Plus Members. Please dont take that away from us. If RCCL does change this or points required for my so hard work desired level, I will definitely wont travel again ever with RCCL.

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