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Sea ViewsFrom President and CEO, Adam Goldstein

How Royal Caribbean Takes Innovation off the Table and Into the Market

There is a concept called the 30 second MBA. I thought doing my MBA in one year was fast, but Fast Company has reduced the requirement to 30 seconds. I recently had an opportunity to do a taping session with them and they have posted one of my answers on their web site. They gave about 20 questions on paper, taped me on 5 or 6 and used one. That’s apparently what you need to do get through an MBA in 30 seconds. The clip is about activating innovation, one of Royal Caribbean’s specialties.” You can watch the video here.

8 responses to:
“How Royal Caribbean Takes Innovation off the Table and Into the Market”

Jeff Miller 2nd November, 2012 at 6:07 pm

Dear Adam,

You give a great answer… but 30 seconds is nowhere near enough time to do justice to Royal Caribbean’s commitment to innovation. Heck… I teach a 3 credit undergraduate course on the cruise industry and still feel as if I can only scratch the surface of your company’s innovation challenges, let alone the innovation challenges of the cruise industry as a whole. I’m not even sure someone can fully appreciate the Wonka-esque character of your company until they’ve been on one of your ships… Central Park… or a karoke booth… one of the automated wine bars… wave riders or rock climbing. And Royal Caribbean doesn’t forget the little things… like the stereoscope viewers located around the Oasis. Some things just need to be experienced.

I’d suggest folks invest in a *45 minute* MBA… by watching any of the documentaries that have focused on the design, development, and operation of a Freedom or Oasis class vessel. If you’re interested in business innovation, you’d be hard pressed not to come away from these videos super impressed with Royal Caribbean’s achievements. My personal favorite is on the building of the Freedom of the Seas. In the back of my head I still think about how daunting building the first ship of that size must have been. There’s not a big enough Gantt chart to extinguish the anxiety of doing what’s never been done.

Best Regards and Smooth Sailing,

-jm

Reply
- Adam 6th November, 2012 at 3:49 pm
  
  Thank you for your kind words, Jeff. We appreciate your comment and we will be sure to pass this message along.
  
  Reply
Brenda Crabtree 3rd November, 2012 at 7:48 am

Can you please verify that the policy for embarkation has changed allowing two bottles of wine per cabin (one per person) be carried onboard for consumption in our cabin? I see nothing official from RCCL on the US website. There has been discussion concerning the size of bottles allowed and if they can be packed rather than carried. We have 3 weeks before our cruise and one like to know for sure. Thank you.

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- Adam 6th November, 2012 at 3:49 pm
  
  Hello Brenda, thank you for your question. Guests may now bring onboard two bottles of wine per stateroom, up to 750 ml each, on boarding day to enjoy during their cruise.
  
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richard slipp 5th November, 2012 at 1:18 pm

I have never answered things on the internet but I have been very interest in your many comments on the email. Ilook on your page almost everyday I find them very interesting and I have learn a lot about cruising. I watched every day when put the crossing of both OASIS OT THE SEAS and ALURE OF THE SEAS I enjoyed that very much it made me feel I was right there. It is to bad we cant have more of this kind of on the lve video. We went on the OASIS OF THE SEAS in alril of 2011 it was everything we hoped it to be . We both had a very nice cruise. We would to try the ALURE OF THE SEAS hope to someday. I am retired and live in VANCOUVER CANADA air fare is quie expenive hope to do it someday. Keep up the good work I really enjoy reading them.

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- Adam 6th November, 2012 at 3:50 pm
  
  Thank you very much, Richard for you your comment. Hopefully we will see you onboard Allure of the Seas one day soon!
  
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George Rose 27th December, 2012 at 3:47 pm

Good Morning: The Airlines and TSA have modified their security requirements and will now allow scissors with 3″ or under blades. Twice recently I’ve been told scissors were confiscated from checked baggage on RC cruises. The same is true for miniature Swiss Army knives with a 1-1/2″ blade. Why is this policy enforced, especially considering a LARGE sharp knife is available to anyone during breakfast, lunch and dinner?

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Sophia Perez 2nd April, 2013 at 5:35 pm

Dear Adam

I am a student from London doing a report regarding to “Royal Caribbean” company.
I have couple of questions that i will like to ask and hopefully get a respond soon.
How does Royal Caribbean adopts the marketing concepts ?
What is the impacts of the marketing environment on Royal Caribbean and destinations ?
The factors affecting consumer motivation and demand ?
The market segmentation ?

Thank you

Reply

About Adam

Adam Goldstein, President and CEO Royal Caribbean International

Adam is a father and a Phillies fan. He's got a mean table tennis serve.

Adam Goldstein, the President and CEO of Royal Caribbean International, has been answering it Royally since 1988. In 1998, Advertising Age named Adam one of their “Marketing 100,” the magazine's annual roundup of the best and brightest American and international marketing minds.

Goldstein graduated with honors from Princeton University, majoring in public policy at the Woodrow Wilson School of Public and International Affairs. He also has a law degree from Harvard and an MBA with distinction from INSEAD, the European business school in Fontainebleau, France. Adam and his wife have two children and live in Miami, Fla.

Lisa Bauer

Executive Vice President, Global Sales & Marketing

Lisa Bauer is Executive Vice President, Global Sales and Marketing overseeing Royal Caribbean International's global Marketing and Revenue Management as well the company's Sales & Marketing Offices and International Representatives around the world, which represents three of the company's brands – Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. Lisa's blog posts have provided a behind the scenes look into new product developments including dining, entertainment and much more. Lisa is a huge animal lover, and has several cats and dogs, including a chocolate lab puppy named Coco Chanel and two rescue cats, Dolce & Gabbana.

John Weis

Vice President of Global Tour Operations

John Weis is currently the Vice President of Global Tour Operations for Royal Caribbean Cruises Ltd. In this role John oversees all aspects of the shore excursion operations worldwide for Royal Caribbean International, Celebrity Cruises & Azamara Club Cruises. John joined Royal Caribbean in 1998 and has held various management positions in Accounting/Finance, Supply Chain/Logistics, Private Destinations and most recently in Global Tour Operations. During his tenure, he was in charge of the redevelopment project at Labadee including the construction of a pier and development of one of the first public/private partnerships with the government of Haiti. He was also assigned to the Clinton Foundation assisting in the reconstruction efforts in Haiti after the 2010 earthquake. In addition, John has played an active role as chair of the United Way Fund raising campaign at Royal Caribbean for two years and serves on the Audit Committee for Food For the Poor. John is a graduate of Florida Atlantic University and is a CPA. He is married and has two children.

Lisa Lutoff-Perlo

Executive Vice President of Operations, Guest Port Experience Royal Caribbean International

Lisa Lutoff-Perlo is Executive Vice President of Operations for Royal Caribbean International overseeing Hotel Operations, Marine Operations, Land Operations, Entertainment and Activities, and Food and Beverage Operations. Lisa has held a variety of roles since joining Royal Caribbean Cruises Ltd. in 1985 and last served as Celebrity Cruises' Senior Vice President of Hotel Operations, where she played a vital role in shaping extraordinary guest experiences for the brand and was instrumental in the delivery of the line's Solstice-Class of ships. In 2001, Travel Agent magazine named Lisa one of the "Most Powerful Women in Travel." Lisa is an avid and passionate (American) football fan and has named two of her puppies (she has 5) after her favorite team's quarterback.