Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

Introducing Royal Caribbean’s Social Media Team

I am Jill Weiss and as Director of Global E-Commerce for Royal Caribbean International my responsibilities include overseeing our Social Media initiatives.  Meredith Bado, our Senior Producer for Social Media, leads our team and we are thrilled to formally “introduce” ourselves today on Adam’s blog! It is an honor to be at the helm of such a bustling community, and we couldn’t be happier to give you a peek behind-the-scenes.

As many of you probably already know, Royal Caribbean has over 1 Million fans across Facebook, Twitter, YouTube, Google+, Instagram and Pinterest. In addition to our online communities, thousands of people visit Adam’s blog regularly and post comments, ask questions and share their stories. Despite such a vast and growing community we strive to make a personal connection with almost everyone who comments, tweets and pins within our pages. We love connecting with our guests on a one-to-one level as we feel this is what the Royal Caribbean experience is all about, on or off our ships.

What we truly believe brings our social properties to life, though, is YOU. Our fans do an amazing job of lighting up our pages with photos of their favorite destinations and onboard activities, comments and tweets about what they loved onboard, videos brimming with photo collages and footage from their most recent vacation, and more.

Believe it or not, we see each and every one of your posts! To make sure that we’re responding to as many of the questions directed at us in Social Media as possible we have a robust team across all of our departments (customer service, dining, etc). We’re also very lucky that oftentimes, especially on our Facebook page, we see that our loyal fans are quick to step in and answer a fellow guest’s question (special shoutout to Ed Tinkertoy, Patty Medina and Linda Stern!).  Our cruisers are eager to share their onboard experiences and it’s a real joy to see them using our social pages as a lively hub to interact with each other.

It’s important for us to provide an enriching experience across the different social media channels that our fans spend time on, so we were excited when we recently welcomed a new member to our social family – Pinterest. We’ve filled it with even more imagery of our ships, destinations and excursions, but we’re sure there’s more to share so don’t hesitate to tag us in your pins so we can add them to one of our boards!

We’re excited to see where social media takes us (and our fans) next, and look forward to discovering new ways to connect even more closely with you. In the meantime, we welcome you to post, tweet, pin, comment and share with us.

Is there anything in particular you’d like to see us feature on our social channels? Or do you have an idea for Adam’s blog? We’d love to hear from you!

8 responses to:
“Introducing Royal Caribbean’s Social Media Team”

  1. Ed Tinkertoy

    Thank you Jill and Meredith for the shout out; love cruising on Royal. Only two more weeks until the Allure. One of my goals is to cruise on all of Royal’s ships in each class. Allure will complete Oasis Class; next March will cruise Independence and complete Freedom Class; and February 2014 (yes i AM booked for that already) will complete the Radiance Class. Not sure if I’ll be able to get all of the Vision Class but already have the Enchantment and Splendour.

    I am but one of many Royal fans but a few of us (s0ome of whom have never met in person) have a Royal Facebook fan page that we enjoy: https://www.facebook.com/FansofRCCL . Only have 300 fans thus far but we are growing.

    • Adam

      It was great to hear from you, Ed. We appreciate all of the feedback you give both us and our fans & look forward to continuing having you onboard our ships and our page for years to come.

  2. Alan

    One of the unique features of social media is immediacy. It can convey the emotions of the moment, the joy, the Wow!
    Have you considered adding selected social media sites to the free-access category at the internet stations aboard ships? Just as making the RCCL website available encourages on-board passengers to planning their next trip, you could encourage access and posting to social media sites that fit into the company’s social media plan. A test would certainly give you data on bandwidth utilization, effectiveness, etc.

    • Adam

      We will be sure to take this into consideration, Alan. Thank you for your suggestion.

  3. Paul roderick

    I just returned from a cruise and meet some nice people and I forgot to get there contact details is there anyway you can help

    • Adam

      Hi Paul, please try reaching out to your friends on our Facebook wall. Thank you.

  4. Matthias Morr

    It’s interesting to read that Social Media is so important for Royal Caribbean International. I am cruise video blogger and I produce videos about cruise ships (the video of Allure of the Seas has more than 248.000 views – http://www.youtube.com/watch?v=im92JLtkOrw). Unfortunately I never get the allowance to use my little consumer camera on your ships without accompaniment through RCI. For the future I would love, that you give a better support to people like me, who produce videos for Social Media… It’s crazy that there are the strict guidelines for large tv teams also for people like me.

    • Adam

      Thank you for your message, Matthias. We will be sure to take this into consideration moving forward.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Close

Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@chloe_omeliaR5 The countdown's almost over! Which excursions are you looking forward to most?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
Ready for a day in Santorini? http://t.co/m04yc3Bopb
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@judtempleton So soon! Which excursion are you most excited for?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@Tebow815 January is just around the corner! What are you looking forward to most onboard Enchantment?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@Chrislake2001 Please contact our UK office at +44 (0) 844 493 4005 or infouk@rccl.com. Thank you.
Sit back and enjoy the ride. How are you relaxing this Labor Day?
Kick off the long weekend with warm tropical breezes.

#royalwow photo thanks to chelsea9wilson.
Join CEO Richard Fain and David Pogue now as they reveal how technology on Quantum of the Seas is innovating the vacation experience: http://bit.ly/QuantumOTS
Last week, Quantum of the Seas docked out for the first time, and tomorrow we're revealing exciting details about our newest ship. Watch live at 10am EDT: http://bit.ly/1tuwsK0 http://youtu.be/_6bo3sT_y0U
Need a weekend escape? http://bit.ly/1pbiFXj

Photo thanks to s_marie92.
Dream vacations are our specialty. Book by 8/20 and get up to $200 onboard credit PLUS 50% reduced deposit during our WOW Sale: http://bit.ly/1kJN8LY
Spend more days wearing flippers. http://bit.ly/1nXc1ie
Quantum's first passenger? A 30-foot-tall magenta polar bear created by artist Lawrence Argent. Get a first look at the world-class art collection onboard: http://bit.ly/QuantumArt
It's the final countdown - Quantum of the Seas arrives in the US in 100 days. When will you be sailing on our newest ship? http://bit.ly/1q5daWu

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Relax under the palm Relax under the palm trees. #bahamas 10 hours + 18 minutes ago
  • Colorful CocoCay. Colorful CocoCay. 10 hours + 18 minutes ago
  • Where to first? Where to first? 10 hours + 18 minutes ago
  • Welcome to CocoCay, Welcome to CocoCay, Bahamas. 10 hours + 19 minutes ago
  • A private paradise. A private paradise. 14 hours + 33 minutes ago
  • Our favorite accesso Our favorite accessory. 1 day + 10 hours ago
  • Go and see. Go and see. 1 day + 10 hours ago
  • Let's set sail. Let's set sail. 1 day + 10 hours ago
  • I'm in love... I'm in love... 1 day + 10 hours ago
  • Chill out. Chill out. 1 day + 10 hours ago
  • Ready for a day in #Santorini?
  • Dream today, go tomorrow. #caribbean
  • No worries for miles. #allure
  • Waiting for you. #cococay
  • You can never have too many beach days. #bahamas
  • Close encounters in #StThomas.
  • Just when you thought vacation couldn't get any better. 
#royalwow photo thanks to @jplotzster.
  • Skydiving, now available at sea level. #quantumoftheseas
  • Make your bucket list a reality. #roatan
  • Say it isn't so! It's the final day onboard Allure of the Seas which means it's the finale of @AwesomenessTV's Shipping Julia. Follow the link in our bio to watch.
Out of Office: Never Leave Home Without a Sense of Humor

Tuesday, August 12, 2014 11:32 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD One of the likely casualties of the rise of online communications is the travel disaster fueled by misinformation or no... Continue Here to Read More…

It’s Not Rocket Science – Keep Your Head in the Game

Thursday, July 31, 2014 9:20 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD This is intended as the first in a series of relatively easy to accomplish tasks that remarkably few aspiring managers actually... Continue Here to Read More…

Why the Royal Caribbean Brand Continues to Evolve

Monday, July 28, 2014 10:02 AM

By Vicki Freed, SVP of Sales and Trade Support and Service, Royal Caribbean International I asked some of the Royal Caribbean International senior leadership to write a guest blog about the state of... Continue Here to Read More…

My New Responsibilities

Thursday, July 24, 2014 10:37 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. When I took on my new responsibilities a few months ago, I thought it would be very interesting to become a provider of shared... Continue Here to Read More…

Royal Caribbean at the Food & Wine Classic

Monday, July 21, 2014 11:52 AM

By Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International I recently returned from Aspen, Colorado where Royal Caribbean International was the official cruise... Continue Here to Read More…

Have You Cruised on 30 Royal Caribbean Cruise Ships?

Tuesday, July 8, 2014 10:07 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. Less than four months to Quantum of the Seas! As one of my law professors like to say, the “relentless march of the... Continue Here to Read More…

Royal Caribbean Expands Cruise Vacation Offerings in Asia

Wednesday, July 2, 2014 8:30 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. My latest travels brought me back to Asia the week of June 16 – 20.  As always, the pace and energy of the region are... Continue Here to Read More…

Personal Plans for the Second Half of 2014

Thursday, June 26, 2014 9:51 AM

Blog by Adam A quick update on my other doings as the “empty nest” approaches even faster than the delivery of Quantum of the Seas. Our family continues our involvement with many aspects of... Continue Here to Read More…

How Entertainment on Quantum & Anthem Will Transcend Anything You've Seen on Land or Sea

Tuesday, June 24, 2014 4:22 PM

Blog by Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International Hello, everyone.  Last week I had the pleasure of being in Las Vegas where we announced the amazing... Continue Here to Read More…

Catching the Travel Bug: My Explorations through SEED

Friday, June 20, 2014 11:18 AM

Royal Caribbean Cruises Ltd.'s community support efforts often focus on education and social services for underserved youth. Over the years I have written from time to time about my long term... Continue Here to Read More…