Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

Little Doll, Big Impact: Inside the Barbie Premium Experience

Guest Blog by Cody Phillips, Adventure Ocean Manager

I believe it was around a year ago that a fellow Adventure Ocean Manager messaged me to let me know that she was going to do a “Barbie Cruise.”  I imagined a sea of pink, Pantone 219c to be exact, and a ship full of excited young girls running around with their Barbie dolls.  I giggled, just a little, and then had a moment of relief that she was the one tackling the project.  Little did I know that one day I would be on the world’s largest cruise ship playing my part, Ken doll in hand, in the Barbie Premium Experience.

barbiegirls

There I stood on our crew passageway deemed “I 95”, staring at a mountain of boxes stamped “Attention: Adventure Ocean Manager.”  Surrounded by Fashion Design kits, Barbie room décor, tutus, purple beads and pink boas, I realized I had no idea what I was in for.  Flashes of childhood memories with my cousins flickered through my brain, and I realized my biggest exposure to Barbie dated back 20+ years when I used to bring my Batman action figures to my cousins’ Barbie playhouse.  By the way, I still don’t think it’s fair that their dolls got a spa with real bubble action, while my Batcave had a swinging trap door at most.  One could then assume that before organizing the launch of the Barbie Premium Experience onboard, my familiarity with the Barbie brand was lacking.  To my surprise, it didn’t take much effort to jump right into the experience.

One binder with procedures and CDs, four of my Barbie-enthusiast staff, lots of pink pastry tasting, a few Mermaid Dance classes and trial Fashion Shows later, we had ourselves a Premium Experience.  It took weeks of onboard preparation to launch, but only a moment to realize the magic of Barbie coming to Royal Caribbean International.

It’s not just an organized time to play with your Barbie dolls, although there will be plenty of time to exchange fashion tips, dream of new dolls and discuss the best accessories.  It is a time for the participants to share their love for everything Barbie, make new friends and create lasting vacation memories. It’s interesting how every week we have fathers that play a “behind the scenes” role when bringing their children to the experience, but come the Fashion Design workshop and you will always find at least one of the dads applying glitter or stenciling a pattern onto a Barbie dress. Week after week, the integrity of the Barbie Premium Experience never falters, which proves one point: that the staff involved also love the program.  When my staff first got their hands on the Barbie packages you could see their childhood Barbie excitement come to life.  It was almost impossible to tear them away from their dolls and the pink trunks stocked with fashion accessories!

During one of our “Tiaras and Teacups” parties, I decided to wear one of the pink tiaras, for participation purposes only of course!  Well, I received a phone call and had to run to another venue on the ship.  Little did I know that I, a 6’1’’ male, dressed in a dark blue suit, covered the entire length of the ship, twice, through guest and crew areas, with a tiara on my head.  My final destination was Guest Services, where I needed to tend to a guest.  Luckily, the initial tone of the conversation was lightened up by the glimmering diamonds and pink swirls that rested on my head.  Let me tell you, there is nothing like trying to lead a serious conversation while not knowing you are wearing a tiara!  At the end all was resolved, although I haven’t been able to shake the nickname “Barbie”, which was given to me by my fellow crew members.

I never imagined that Barbie would reappear in such a significant way in my life, and the Barbie Premium Experience has been an amazing journey so far.  For the first time in my life I can confidently say that I look forward to anything Barbie in the future.  Just remember, if you are ever somewhere and you witness a group of people in their 20’s and 30’s doing the “Mermaid Dance,” you can bet your money that they are Youth Staff for Royal Caribbean.

Cphillips

8 responses to:
“Little Doll, Big Impact: Inside the Barbie Premium Experience”

  1. Lisa Langrell

    I gotta tell ya. My son…not so thrilled for the Barbie experience (just to clarify-we aren’t signing him up for it). I usually don’t ever gripe about anything from RC, but I am going to gripe juuust a hair. If RC is rolling out the Barbie, I cant figure out why there isn’t a more boy experience, perhaps something pirate-ish? You know. Yo Ho Yo Ho, a Pirate’s life for me!? Just a suggestion.

    • Adam

      Thank you for the suggestion, Lisa.

  2. Sandra Gilot

    My cousin who is 7 (7 and 3/4 if you ask her) will be taking part in the Barbie Experience. My aunt was very excited to sign her up and given that she is the only child in our group for this vacation, thought this would be a great chance for her to interact with other children. As part of the Barbie Experience, my cousin will be given a Barbie doll. My aunt asked for an African-American Barbie doll and was told they did not have any. At a cost of $349 for the experience, a commercial that shows diversity of participants, there would be diversity of the dolls. It may seem like a simple thing, but as someone who grew up with Barbie dolls that never looked like me, it’s an important aspect of child play. I remember vividly getting a “Walking Wendy” that looked like me and how excited I was. Is not possible to get a diverse set of Barbie dolls? I know they sell them and at a cost such as this, one would think it would be easy to get. Is there someone I can reach out to speak to about this.

    Thank you for your assistance. We will be boarding the Oasis of the Seas and can’t wait!

    • Adam

      Sandra, we will take this feedback to the proper department. Thank you for sharing your thoughts and have a wonderful vacation.

  3. Pamela Sullivan

    I would be interested in the reponse to Ms. Gilot’s request for an African American Barbie. We will be sailing on the Oasis of the Seas next year, with a 9 year old girl as the only child in the group. When I read about the Barbie experience, I also thought this would be a great way for her to meet other children on the ship.

    • Sandra Gilot

      Sorry Pamela that I didn’t respond sooner. My aunt never received an African-American Barbie doll. She brought one just in case so that is the doll my cousin used. Other than that, it was a great experience and I hope you enjoyed it as well.

  4. Cheryl

    Is there going to be a Barbie Cruise in 2014?

    • Royal Caribbean International

      Hi Cheryl, for more information regarding the Barbie Premium Experience, please visit: http://bit.ly/1d4ogDP

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Close

Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@saudalzaid Hi Saud - Please call us at (800)-205-9812 so we can discuss.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@1921angelo Thanks for your feedback, Ralph. Please contact us at http://t.co/m7V1fNzmgd so we can discuss.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@kristinasclay Hi Kristina - Staff members have to be 21 years of age or older.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@Andrea_guzy You can find our Romance Packages at: http://t.co/HH7lmpEIir
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@debritz Please try again. Thank you.
Explore even more of the world. See where your favorite ship is sailing from in 2015.
When are you constantly moving, but always in the same place? 
#allureoftheseas  
Next step in building #QuantumOfTheSeas: putting the azipods into place.
Countdown to November: Today the final block of #QuantumOfTheSeas was moved into place. 
You've got questions, he's got answers. CEO Adam Goldstein is hosting a Google hangout today at 1:30 / 12:30 CST to talk about Quantum dining: http://bit.ly/1g4n6du 
Watch Adam Goldstein and Moderator Colleen McDaniel as they answer questions and discuss the latest innovations coming to Quantum of the Seas
Get a taste of our next Quantum reveal. Stay tuned for an exciting announcement next week.
Disembark to a new world. #norway  
So much more to explore.  #stmaarten  
The options are endless.  #allureoftheseas  

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Sea cave on Benagil Sea cave on Benagil Beach, Algarve, Portugal. 17 hours + 25 minutes ago
  • Explore the groundbr Explore the groundbreaking art and architecture of Barcelona, Spain. 17 hours + 25 minutes ago
  • Take in the sights o Take in the sights of Barcelona, Spain. 17 hours + 25 minutes ago
  • Umbrellas float abov Umbrellas float above the street in Agueda, Portugal. 17 hours + 25 minutes ago
  • Buddha in Java, Indo Buddha in Java, Indonesia. 1 day + 17 hours ago
  • Bali, Indonesia | 30 Bali, Indonesia | 30 Amazing Places on Earth You Need To Visit 1 day + 17 hours ago
  • Dawn in Benoa (Bali) Dawn in Benoa (Bali), Indonesia. 1 day + 17 hours ago
  • Temple in Bali, Indo Temple in Bali, Indonesia. 1 day + 17 hours ago
  • Pura Lempuyang Door Pura Lempuyang Door in Bali, Indonesia. 1 day + 17 hours ago
  • Semporna, Sabah in I Semporna, Sabah in Indonesia. Canoe past starfish and mountains. 1 day + 17 hours ago
  • Picturesque villages and beautiful beaches? Welcome to the Greek Isles. Follow the link in our profile for the full itinerary.
  • Wander the winding streets in the historic heart of Athens. Follow the link in our profile for Mediterranean itineraries.
  • Not to be missed in Montenegro: the Old City of Kotor, one of the best preserved medieval towns in the Adriatic. Link to Mediterranean itineraries in our profile.
  • First stop on our Mediterranean trip: Venice, built on 118 submerged islands. Follow the link in our profile for Mediterranean itineraries.
  • Your #royalwow view awaits in the Mediterranean. Set sail with us tomorrow as we explore the European coast.
  • The banana toffee panini. Simple, sweet, sublime. Follow the link our profile to see the full menu for Michael's Genuine Pub.
  • A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub, made from the freshest ingredients available. (Follow the link in our profile to see the full menu.)
  • The ultimate comfort food: thick-cut potato chips with pan-fried onion dip. Coming this November to Michael's Genuine Pub onboard Quantum of the Seas. (Link to full menu in our profile.)
  • Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the Seas. All this week we're giving you a sneak peek of the menu (or follow the
  • When are you constantly moving, but always in the same place?
Autism Friendly Family Vacations: What You Need to Know

Wednesday, April 23, 2014 10:09 AM

Autism friendly. Two seemingly simple words, but they are having a huge impact for our guests and the autism community. My name is Ron Pettit and I’m ADA and Access Compliance Consultant at Royal... Continue Here to Read More…

Why Everyone Should Get Involved and Volunteer Everywhere

Friday, April 18, 2014 11:50 AM

GIVE Day (Get Involved Volunteer Everywhere) is the corporate global volunteer day for Royal Caribbean Cruises Ltd. and is our largest employee community event. My name is Helen O’Connell, Manager... Continue Here to Read More…

Quantum Class Ships: Empowering Guests to Take Full Control of Their Dining Experience

Thursday, April 10, 2014 2:14 PM

Hi everyone. I’m excited to begin our Quantum of the Seas blog series by sharing details about a new approach to dining at sea onboard Royal Caribbean International’s Quantum Class ships. Our... Continue Here to Read More…

How to Connect with a Colleague When You Have Conflicting Interests

Monday, March 10, 2014 10:11 AM

We are not all the same.  Not in life and not in business.  As a consequence, maintaining a healthy perspective on differences among people is a critical success factor in a business career. Some... Continue Here to Read More…

Humorous Travel Stories

Wednesday, February 19, 2014 3:30 PM

It might be my impending trip to Shanghai for dinner with four red eye flights in five nights.  I want to believe this will be tolerable.  So I find myself thinking of some of the humorous things I... Continue Here to Read More…

Why We Needed Bumper Cars to Go Head to Head

Friday, February 14, 2014 1:56 PM

Guest post by Nick Weir I’m Nick Weir, the Vice President of Entertainment at Royal Caribbean International.  As usual we’ve been hard at work and are very focused on Quantum of the Seas in... Continue Here to Read More…

She’s Back…Navigator of the Seas Emerges After Massive Makeover

Friday, February 7, 2014 6:20 PM

Guest blog by Lisa Lutoff-Perlo It’s a very exciting week for us here at Royal Caribbean International. After spending a month in drydock, we’re pleased to announce Navigator of the Seas is... Continue Here to Read More…

Productivity Hacks: Build a Great Team at Work and at Home

Wednesday, January 22, 2014 12:35 PM

When you live at the outer limits of multitasking, you never feel productive enough. So it’s nice of LinkedIn to assign a topic on the premise that I am in fact productive. Time is the scarce... Continue Here to Read More…

Why Project Radiance Didn’t Turn Out as Planned

Monday, January 13, 2014 3:00 PM

A reader recently asked if there was a time where I did something and it didn’t turn out the way I wanted it to, and what I did after that.  There are probably many relevant examples, but the one... Continue Here to Read More…

The Importance of Shipyard Visits

Monday, January 6, 2014 5:59 PM

Recently I visited both shipyards that are currently building ships for Royal Caribbean International.  First I traveled to Meyer Werft in Papenburg, Germany (builders of Quantum of the Seas,... Continue Here to Read More…