Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

New Benefits Roll Out: Crown & Anchor Society Enhancements

We are ready to announce additional enhancements to the Crown & Anchor Society.  We are so enthusiastic about these changes that we wish we could have introduced them last June with the prior wave of enhancements.  Many of the new improvements required significant work on our computer systems and as we all know that takes time.  But we are ready now and so I am asking Lillian Murphy, our Vice President for One to One Marketing, to introduce the enhancements to you.  We love our Crown & Anchor Society members and we are pleased to move our recognition of our members’ loyalty forward again.

Crown & Anchor Society

Guest Blog by Lillian Murphy, VP One to One Marketing:

Well the day has finally arrived and we’re so excited to be sharing even more news with you today. Adam had noted in a December blog when speaking about the plans for 2011 that we were going to build on the new Crown & Anchor Society benefits we launched in June of 2010.

First let me address why we are making more changes. Our loyalty program is similar to relationships we have with our families, and we do consider our loyalty program members family. As we know the best relationships are built on listening and responding to feedback, and this has led us to the second phase of our enhancements which is about recognition of their value to Royal Caribbean.

There are really three core topics. The first is relative to how our members have an opportunity to achieve their tier level status, the second is about two new tiers of recognition we are introducing, and the third is about personalizing the experience that members have with us and offering choices in preferences, and a much enhanced website experience.

Let me spend a little more time on each of these enhancements.

  1. We are transitioning how a member earns their tier status from ‘cruise credits’ to  ‘Cruise Points’.  The calculation is very simple – for every night you sail with us you will earn one Cruise Point, and Double the points when you stay in a suite. The more nights you spend onboard, the more points you earn. It’s important to understand that all our existing Crown & Anchor Society members will continue to enjoy all of their current program benefits and status, plus have the opportunity now to advance to the next tier even faster than before. As a one time conversion benefit we have grandfathered everyone’s status in the program.
  2. Continued recognition of our members is important to us so we are introducing two new status levels, Emerald and Pinnacle Club. Emerald tier, which sits between Platinum and Diamond status, will provide all the current Platinum level benefits, in addition to some new benefits as they continue to make their way to the Diamond level. Benefits such as higher member savings on balcony and suite category staterooms and a personalized welcome gift delivered to their stateroom on every cruise vacation. Pinnacle Club members, who will now become our top tier program members, are being honored for their incredible loyalty to Royal Caribbean International and will be further recognized with all the benefits of the entire program plus complimentary cruises at certain Cruise Point milestones. I had the pleasure of meeting so many of these members on Allure’s maiden voyage and know how special these members are to our family.
  3. Members can now enjoy a more personalized experience once they log into their Crown and Anchor Society account. We wanted to simply provide our members information that is relevant to them. Members can now easily keep abreast of the latest news and offers that are available specifically to them and can establish custom settings for items such as upgrades if they become available, and for our Emerald and higher level members they can select their choice of a personalized in-room amenity.

I encourage everyone to click on www.RoyalCaribbean.com/CrownandAnchor to read all about these exciting enhancements and set your preferences. 

Finally, to celebrate the incredible loyalty of program members, we are introducing a limited time offer: ‘Bring a Friend’ and receive $25 to spend onboard. Members will now be rewarded for introducing new guests to Royal Caribbean International for new bookings made between January 21st and April 30th, 2011. The promotion will offer a $25 onboard credit per stateroom to Crown & Anchor Society members when sailing with their ‘first to Royal’ friends or family, for up to five staterooms per sailing, depending on the length of their cruise. You can find out all the details about how to register for this promotion by following this link: www.RoyalCaribbean.com/BringaFriend.

I’d like to wish all of our Crown and Anchor members a wonderful New Year and hope to see you enjoying your benefits onboard.

Cheers!

22 responses to:
“New Benefits Roll Out: Crown & Anchor Society Enhancements”

  1. Erik P

    I looked over the new program this morning. I think royal Caribbean did a great job with the new Loyalty program! I can’t wait to sail again on the serenade in February. I will be 14 points closer to Diamond Plus!

    • Adam

      That’s great to hear, Erik! We are glad you like our new Crown & Anchor Society enhancements. And congratulations on being only 14 points away. Have an excellent time onboard Serenade of the Seas.

  2. Dee fronk

    Just returned on 1-21-11 from our 17th cruise and there were a lot of speculation rumors about the C&A changes on board. Mostly not good. Now that I have read them, my husband and I are very pleased. We were afraid we were going to lose our Diamond status from what everyone was saying. We are very pleased with the new benefits and soon will be a Diamond Plus member. Thanks for grandfathering us in. We worked too hard to get to where we are now. Didn’t want to go backwards.

    • Adam

      We are glad that you approve of our new enhancements, Dee. Thanks for your feedback and hopefully you’ll be a Diamond Plus member soon!

  3. James Tutak

    Great job RCI & C & A. Thanks a million

    • Adam

      Thanks, James. We appreciate your feedback.

  4. James Cunningham

    I think the changes to the cruise credits was long overdue and I SUPPORT THESE CHANGES 100%. Well done RCCL.

    • Adam

      Thank you so much, James. We are happy to hear we have your support in our enhancements.

  5. lisa langrell

    This is great! Oh and by the way Adam, in MD, it has been hard to find the “Cruise for Cash” scratch offs. I have managed to buy several, but not without gas station hopping to locate places that are not sold out-everyone has been sold out of those scratch offs-it appears to be a great success! Havent won the big prize yet, but I’m trying. Thought I would share that with you.

    • Adam

      We are glad you enjoy the new Crown & Anchor Society enhancements, Lisa. Good luck to you on your ‘Cruise for Cash’ scratch tickets. Thank you again for your feedback as it is very helpful to us in creating even greater programs and innovations for all our guests.

  6. Maria Masciarelli

    I am glad to have the changes to the Crown & Anchor benefits clarified. Like a previous commentor, I too was afraid that I was going to lose my earned benefits. I am just upset with the fact that we just lost an opportunity to get credit for bringing a friend. We were wanting to assure ourselves of a great cruise and booked back in the fall for a 10 day Greek Isles cruise on Splendour in Sept. 2011 and are bringing another couple who have never cruised before. But because we booked early we are not eligible for the Bring a friend credit. It should be by when the cruise is taking place and not by booking now. I understand that you are trying to increase sales but I think the fact that we market for you is also worth something. We love RCI and thank you for recognizing our patronage. Alice

    • Adam

      Thanks for your feedback, Alice. We are honored and truly appreciate your loyalty. Bring a Friend onboard credit offer is a limited-time offer for new bookings only. We will honor any new friends who are first-time cruisers that reserve your same cruise after January 21st, 2011.

  7. Elizabeth Linnie

    Overall I am happy with the CAS Changes. Though I have to be honest and say multiplying everyones credits by 7,does seem a tad unfair.

    As a UK Dplus member though who will never reach Pinnacle much as I love cruising with RCCL,I don’t now have the same, “oh got to book another cruise to gain more points to get to next level” feeling. Pinnacle is too far away for me.

    Cruising with RCCL for me personally is more than just the perks of the next level but the perks do help in some ways with my decision if I want to book another cruise or not.

    I admit I love being able to go to the Conceirge Lounge and my balcony discount and other perks I get as a Dplus member and I will probably keep cruising with RCCL but..well the but is still there.

    Lillian, it was nice to meet you on the Allure & I hope the pics of my rhinestone tshirt came out ok for you.

    • Adam

      Glad to hear that you are happy overall with our latest changes, Elizabeth. Thank you so much for your feedback. Making these changes was an arduous task, and we had to make decisions based on what would be the greatest benefit for our entire C&A Society members. We greatly appreciate your loyalty and are honored to have you as a member. We hope to see you onboard with us again soon.

  8. Marvin

    A major overhaul of a guest loyalty program done thoughtfully and fairly that benefits the guests and the cruise line. Congratulations on a job well done. A big thank you for the mailing explaining the new program.

    • Adam

      Thank you very much for your support and feedback, Marvin.

  9. Jeff de Lapp

    Hi Adam. Thanks for the new point system. It makes a lot of sense. I also wanted to tell you how much we enjoyed the inaugural Allure sailing on Dec. 1. What a great ship!!

    Thanks again for the changes in the point system. I noticed you also changed the “Find a Cruise” function. Unfortunately, it doesn’t work for me. I know it must be something on my computer. I sent an e-mail over a month ago to ask what background program it uses so I could diagnose the problem. I haven’t gotten an answer yet. Would you be so kind as to have one of your IT guys or gals send an e-mail to me letting me know what background programs are used? I LOVE browsing cruises, but have been unable to do so since the change.

    Thanks again RCCL is the tops!!

    • Adam

      Hi Jeff, thanks for the feedback. Great to hear you had an amazing time onboard the inaugural Allure sailing. We will be sure to forward your suggestion on to the appropriate department.

  10. Bjorn Jakobsen

    Hi Adam
    Yu did it right.We have allready booked 3 cruise on Oasis and Back to Europe with “TheNEW” Liberty
    We love you & allthe Ships

    Gitte & Bjorn (727)C&A

    • Adam

      Thanks so much, Bjorn! We hope Gitte and yourself have an amazing time onboard for your 3 cruises. We can’t wait to see you both again.

  11. Dennis

    At one time I thought you got double points for cruises OVER 10 days in addition to double points for suites. Is this the case – -please email at Treacher1@aol.com. Thank you so much!

    • Adam

      Your loyalty means a great deal to us. That’s why we wanted to further recognize and reward you as one of our most valued guests. We’ve listened to comments by our members and are responding by making the changes they told us were important in recognizing their loyalty to Royal Caribbean. On January 21st, 2011, we have made further enhancements to our program, based on our member’s feedback.

      These changes included Cruise Points. You can earn one Cruise Point for every cruise night you sail with us, and DOUBLE the points when you purchase a suite. For instance, if you complete a 7-night cruise, you’ll earn 7 Cruise Points, and when you purchase a suite you’ll earn 14 Cruise Points. Further terms and conditions apply. Points are not recorded or applied until after you complete your sailing. For example, if you are graduating from Gold to Platinum tier level on your current sailing, you will not receive Platinum level benefits until your next sailing.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Close

Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@debritz Looking good! Have a great time.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@LindaMaryWoods Great shot!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
Yours for the day. http://t.co/m08JFHcAoe
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@lucyroden25 We hope you have an amazing time!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@lucyroden25 The minimum age to consume alcohol on sailings originating in North America is twenty-one (21). http://t.co/owCYRsV0WW
Explore even more of the world. See where your favorite ship is sailing from in 2015.
When are you constantly moving, but always in the same place? 
#allureoftheseas  
Next step in building #QuantumOfTheSeas: putting the azipods into place.
Countdown to November: Today the final block of #QuantumOfTheSeas was moved into place. 
You've got questions, he's got answers. CEO Adam Goldstein is hosting a Google hangout today at 1:30 / 12:30 CST to talk about Quantum dining: http://bit.ly/1g4n6du 
Watch Adam Goldstein and Moderator Colleen McDaniel as they answer questions and discuss the latest innovations coming to Quantum of the Seas
Get a taste of our next Quantum reveal. Stay tuned for an exciting announcement next week.
Disembark to a new world. #norway  
So much more to explore.  #stmaarten  
The options are endless.  #allureoftheseas  

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Buddha in Java, Indo Buddha in Java, Indonesia. 14 hours + 34 minutes ago
  • Bali, Indonesia | 30 Bali, Indonesia | 30 Amazing Places on Earth You Need To Visit 14 hours + 34 minutes ago
  • Dawn in Benoa (Bali) Dawn in Benoa (Bali), Indonesia. 14 hours + 34 minutes ago
  • Temple in Bali, Indo Temple in Bali, Indonesia. 14 hours + 34 minutes ago
  • Pura Lempuyang Door Pura Lempuyang Door in Bali, Indonesia. 14 hours + 34 minutes ago
  • Semporna, Sabah in I Semporna, Sabah in Indonesia. Canoe past starfish and mountains. 14 hours + 34 minutes ago
  • Raja Ampat, Indonesi Raja Ampat, Indonesia. This country's made up of hundreds upon hundreds of islands. 14 hours + 34 minutes ago
  • Glowing pink sunset Glowing pink sunset in Bathsheba Beach, Barbados. 16 hours + 11 minutes ago
  • Learn to surf in Bar Learn to surf in Barbados. 3 days + 11 hours ago
  • Palm trees at sunset Palm trees at sunset on a Barbados beach. 3 days + 11 hours ago
  • Wander the winding streets in the historic heart of Athens. Follow the link in our profile for Mediterranean itineraries.
  • Not to be missed in Montenegro: the Old City of Kotor, one of the best preserved medieval towns in the Adriatic. Link to Mediterranean itineraries in our profile.
  • First stop on our Mediterranean trip: Venice, built on 118 submerged islands. Follow the link in our profile for Mediterranean itineraries.
  • Your #royalwow view awaits in the Mediterranean. Set sail with us tomorrow as we explore the European coast.
  • The banana toffee panini. Simple, sweet, sublime. Follow the link our profile to see the full menu for Michael's Genuine Pub.
  • A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub, made from the freshest ingredients available. (Follow the link in our profile to see the full menu.)
  • The ultimate comfort food: thick-cut potato chips with pan-fried onion dip. Coming this November to Michael's Genuine Pub onboard Quantum of the Seas. (Link to full menu in our profile.)
  • Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the Seas. All this week we're giving you a sneak peek of the menu (or follow the
  • When are you constantly moving, but always in the same place?
  • Your chance to be the captain.
Why Everyone Should Get Involved and Volunteer Everywhere

Friday, April 18, 2014 11:50 AM

GIVE Day (Get Involved Volunteer Everywhere) is the corporate global volunteer day for Royal Caribbean Cruises Ltd. and is our largest employee community event. My name is Helen O’Connell, Manager... Continue Here to Read More…

Quantum Class Ships: Empowering Guests to Take Full Control of Their Dining Experience

Thursday, April 10, 2014 2:14 PM

Hi everyone. I’m excited to begin our Quantum of the Seas blog series by sharing details about a new approach to dining at sea onboard Royal Caribbean International’s Quantum Class ships. Our... Continue Here to Read More…

How to Connect with a Colleague When You Have Conflicting Interests

Monday, March 10, 2014 10:11 AM

We are not all the same.  Not in life and not in business.  As a consequence, maintaining a healthy perspective on differences among people is a critical success factor in a business career. Some... Continue Here to Read More…

Humorous Travel Stories

Wednesday, February 19, 2014 3:30 PM

It might be my impending trip to Shanghai for dinner with four red eye flights in five nights.  I want to believe this will be tolerable.  So I find myself thinking of some of the humorous things I... Continue Here to Read More…

Why We Needed Bumper Cars to Go Head to Head

Friday, February 14, 2014 1:56 PM

Guest post by Nick Weir I’m Nick Weir, the Vice President of Entertainment at Royal Caribbean International.  As usual we’ve been hard at work and are very focused on Quantum of the Seas in... Continue Here to Read More…

She’s Back…Navigator of the Seas Emerges After Massive Makeover

Friday, February 7, 2014 6:20 PM

Guest blog by Lisa Lutoff-Perlo It’s a very exciting week for us here at Royal Caribbean International. After spending a month in drydock, we’re pleased to announce Navigator of the Seas is... Continue Here to Read More…

Productivity Hacks: Build a Great Team at Work and at Home

Wednesday, January 22, 2014 12:35 PM

When you live at the outer limits of multitasking, you never feel productive enough. So it’s nice of LinkedIn to assign a topic on the premise that I am in fact productive. Time is the scarce... Continue Here to Read More…

Why Project Radiance Didn’t Turn Out as Planned

Monday, January 13, 2014 3:00 PM

A reader recently asked if there was a time where I did something and it didn’t turn out the way I wanted it to, and what I did after that.  There are probably many relevant examples, but the one... Continue Here to Read More…

The Importance of Shipyard Visits

Monday, January 6, 2014 5:59 PM

Recently I visited both shipyards that are currently building ships for Royal Caribbean International.  First I traveled to Meyer Werft in Papenburg, Germany (builders of Quantum of the Seas,... Continue Here to Read More…

Looking Forward to 2014

Tuesday, December 31, 2013 12:17 PM

Happy New Year to all of our loyal readers and especially to our loyal Royal Caribbean cruisers.  As we head from one intense year in the cruise industry to the next, I would like to express my... Continue Here to Read More…