Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

Preparing for Allure’s Arrival

It’s hard to believe, but in less than two weeks we will be in Turku to accept delivery of Allure of the Seas.  There are other subjects I would like to blog about, but it’s clear what the readers want to know – everything possible about Allure of the Seas.

 To illustrate the point, I will talk about something else.  We recently posted an aerial photo of Oasis of the Seas docked across a thin pier in Mexico from Freedom of the Seas.  We posted it because we recognized it would make for an interesting juxtaposition of the current largest cruise ship with the previous largest cruise ship.  We totally underestimated the intensity of interest in the photo and the excitement it would generate, especially from people who knew the Freedom-class well and were already booked for an upcoming Oasis-class cruise.  The point is that the passion people have for our newest ships continues to take us aback even though we designed the ships to incite such passion.  The reality is more compelling than the theory.

 Unfortunately – there are no major disclosures regarding Allure today except to say we are not done yet.  We have every intention of creating more news before, during and after Allure’s introduction; just not today in this blog.

 In preparation for the arrival of the ship, I’ve been in New York visiting media and meeting with our marketing and PR agencies.  The difference between doing Allure-related media interviews now and doing Oasis-related media visits last year is remarkable.  Last year, despite great anticipation about the arrival of Oasis, there was a strong undercurrent of skepticism about our ability to fill the ship in such distressing economic times and our ability to operate the ship with so many guests.  Today, the skepticism is gone and the focus is on what is different about Allure (what we’ve admitted to so far: DreamWorks elements, Chicago: The Musical, 3-D movies, Samba Grill, Boardwalk Dog House, Rita’s Cantina, Britto art store and the Guess store).  It’s a testimony to the incredible work put in by so many people since 2004 that the Oasis-class concept is accepted as an obvious success.

 One post-script about the PR effort:  it doesn’t just happen.  It is the result of a never-ending quest by our own personnel and our agency (Weber- Shandwick) to brainstorm media-worthy ideas, attract media interest, and execute even the most arduous concepts.  After the abundance of publicity that Oasis of the Seas received last year, our PR team faced a daunting task to generate even a meaningful echo of such notoriety with Allure of the Seas.  They have done a great job so far with highlights (I can talk about) so far including the Taylor Swift concert on Allure in Cozumel in mid-January and the filming of Adam Sandler’s next feature movie titled “Jack and Jill,” starring Katie Holmes and Al Pacino, during the inaugural cruises in November.  Stay tuned.  Do you think you have a PR idea our team should be pursuing?  Let us know.

12 responses to:
“Preparing for Allure’s Arrival”


    We are a family of 26 sailing on December 26th. We are very excited. We wonder if there are any special guest entertainers scheduled to aboard and performing the week of our sailing. Thank you!

    • Adam

      We are looking forward to seeing you this December 26th Michele. Since we always strive to get a wide array of onboard entertainment for all of our guests to enjoy, the entertainment is sometimes always changing. For this reason, the best thing to do is check your cruise compass when you are onboard, to get the latest information.

  2. me

    that is all great but I hope that you are preparing something really big for the 5december cruise, at first it was going to be the inaugural and lots of people booked it time ago because of it. I’m crossing the Atlantic for it, but I hope you don’t let me down!

    • Adam

      We are thrilled to hear that you will be on Allure of the Seas this 5th of December with us! We assure you the experience onboard will be spectacular. We are looking forward to WOWing you onboard in December.

  3. Owen

    Dear Adam,
    My Sweetie and I are looking forward to the arrival of Allure……

  4. john rushman

    Adam : Two months ago I sent you a packet of material for Oasis of the Seas Classification Multiple Choice PR game. I received a nice letter from Diane Dolphin stating that she would send the quizzes to the appropriate staff members. I also received a letter from Captain William Wright who reported in that he classified for the “Admiral of the Seas” classification. He said that he would send them to the Hotel Operations Department. Perhaps a future quiz could be made by me or your staff. I believe the passengers would enjoy the challenge. Since your family has recently taken an Oasis cruise they would be prime candidates for this WOW challenge as you would also. As a retired mathematics middle school teacher NUMBERS RULE !! Thank you for your time as my wife and I along with our two friends are excitedly awaiting our November6 cruise on the Oasis of the Seas. The scavenger hunt sounds exciting. My wife and our two friends will be taking the Oasis challenges with the winner receiving some RC logo items or perhaps a bottle of wine to share at Vintages. Thank you for your care and concern for your Royal Caribbean family. Sincerely, john Rushman

  5. Celso Frade

    Dear Adam,
    My first cruise on Royal Caribbean will be on the Allure of the Seas in early January. I simply can’t wait to explore all you are planning for her. I would like to congratulate beforehand on how easy and user-friendly the whole system is to book and check our early reservations for Allure’s wide range of shows. Planning is certainly a great part of the trip and I am really enjoying every time I log on to book something else. I am Brazilian and I would also like to congratulate you and your team on having made such great choices such as a Romero Brito shop and a Brazilian-style steak house.
    I wish you the very best on the inaugural cruises of Allure and hope to meet you shortly aboard the Allure of the Seas.
    Celso Frade, Ph.D.
    Sao Paulo, Brazil

    • Adam

      Thanks for the high praises Celso, we definitely appreciate it. Our team is 100% dedicated to providing our guests with the best possible stay, which includes trying to provide a great variety of food and entertainment on our ships. We are thrilled to hear that you will be joining us this January onboard Allure of the Seas. See you soon.

  6. Carl and Dana

    Your new ship, “Allure of the Seas” is truly a remarkable masterpiece of elegance! I would love the opportunity for my family to experience it personally. We have not been able to go on a cruise for some time, but when we can it will be “Allure of the Seas”!

    Thank you for all that you do to take people away from the worlds’ troubles and give them a break by bringing joy to their lives!

    Thank You!
    Carl & Dana

    • Adam

      Thank you for those wonderful compliments, Carl and Dana. Allure of the Seas is an amazing ship that will create many memorable experiences for our guests. We hope to see you onboard in the future. Until then, take care.

  7. Brenda Shaw

    My husband and I went on the Oasis OTS Dec 1st and I will be going on the Allure OTS Dec 1st. He passed away 1 day after his 50 birthday in August this year. He booked the Allure cruise for me knowing he would not be going. My husband and I are Diamond Plus and we have had alot of wonderful memories with RCCL that I will chearish close to my heart just like a locket. We were on the Mariner OTS just a month before he passed. My husband is no longer around but in many ways he is still taking care of me and one of the ways is this cruise on the Allure. Thank you RCCL for helping create such happy memories that will be a wonderful comfort to me.

    • Adam

      Hello Brenda, we are sorry to hear about your husband; please accept our sincerest condolences. We hope the memories that you two have created onboard our ships have been wonderful and everlasting. We are looking forward to having you with us once again this December onboard Allure of the Seas and we know our entire crew will do everything we can to make it a wonderful and memorable. Until then, take care.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
Isle of Pines: our little secret. #southpacific
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
Vacation days are the best kind of days. #welcomeaboard
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@chrisefaw See you soon!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@NikkiObraVIP We’re ready to go when you are.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@_SookStackHouse Visit to view all available openings. Good luck!
Explore even more of the world. See where your favorite ship is sailing from in 2015.
When are you constantly moving, but always in the same place? 
Next step in building #QuantumOfTheSeas: putting the azipods into place.
Countdown to November: Today the final block of #QuantumOfTheSeas was moved into place. 
You've got questions, he's got answers. CEO Adam Goldstein is hosting a Google hangout today at 1:30 / 12:30 CST to talk about Quantum dining: 
Watch Adam Goldstein and Moderator Colleen McDaniel as they answer questions and discuss the latest innovations coming to Quantum of the Seas
Get a taste of our next Quantum reveal. Stay tuned for an exciting announcement next week.
Disembark to a new world. #norway  
So much more to explore.  #stmaarten  
The options are endless.  #allureoftheseas  

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Learn to surf in Bar Learn to surf in Barbados. 21 hours + 5 minutes ago
  • Palm trees at sunset Palm trees at sunset on a Barbados beach. 21 hours + 5 minutes ago
  • Sea, sky, sand. #car Sea, sky, sand. #caribbean 21 hours + 5 minutes ago
  • Swim with dolphins i Swim with dolphins in Roatan, Honduras. 2 days + 5 minutes ago
  • Glowing pink sunset Glowing pink sunset in Bathsheba Beach, Barbados. 2 days + 5 minutes ago
  • Bridgetown, Barbados Bridgetown, Barbados in the crystal clear Caribbean. 2 days + 5 minutes ago
  • A taste of the Medit A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub is made from the freshest ingredients available. ... 3 days + 4 minutes ago
  • The banana toffee pa The banana toffee panini. Simple, sweet, sublime. Enjoy it this November at Michael's Genuine Pub. #MGPUB #quantumoftheseas ... 3 days + 4 minutes ago
  • The ultimate comfort The ultimate comfort food: thick-cut potato chips with pan-fried onion dip pairs perfectly with Michael’s Genuine Home Brew. ... 3 days + 4 minutes ago
  • Love 150 Central Par Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the ... 3 days + 8 minutes ago
  • First stop on our Mediterranean trip: Venice, built on 118 submerged islands. Follow the link in our profile for Mediterranean itineraries.
  • Your #royalwow view awaits in the Mediterranean. Set sail with us tomorrow as we explore the European coast.
  • The banana toffee panini. Simple, sweet, sublime. Follow the link our profile to see the full menu for Michael's Genuine Pub.
  • A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub, made from the freshest ingredients available. (Follow the link in our profile to see the full menu.)
  • The ultimate comfort food: thick-cut potato chips with pan-fried onion dip. Coming this November to Michael's Genuine Pub onboard Quantum of the Seas. (Link to full menu in our profile.)
  • Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the Seas. All this week we're giving you a sneak peek of the menu (or follow the
  • When are you constantly moving, but always in the same place?
  • Your chance to be the captain.
  • Skip along the tree tops in St. Maarten.
  • Not to be missed in Labadee: speeding 30 mph down the Santa Maria Mountain on our Dragon's Tail coaster.
Why Everyone Should Get Involved and Volunteer Everywhere

Friday, April 18, 2014 11:50 AM

GIVE Day (Get Involved Volunteer Everywhere) is the corporate global volunteer day for Royal Caribbean Cruises Ltd. and is our largest employee community event. My name is Helen O’Connell, Manager... Continue Here to Read More…

Quantum Class Ships: Empowering Guests to Take Full Control of Their Dining Experience

Thursday, April 10, 2014 2:14 PM

Hi everyone. I’m excited to begin our Quantum of the Seas blog series by sharing details about a new approach to dining at sea onboard Royal Caribbean International’s Quantum Class ships. Our... Continue Here to Read More…

How to Connect with a Colleague When You Have Conflicting Interests

Monday, March 10, 2014 10:11 AM

We are not all the same.  Not in life and not in business.  As a consequence, maintaining a healthy perspective on differences among people is a critical success factor in a business career. Some... Continue Here to Read More…

Humorous Travel Stories

Wednesday, February 19, 2014 3:30 PM

It might be my impending trip to Shanghai for dinner with four red eye flights in five nights.  I want to believe this will be tolerable.  So I find myself thinking of some of the humorous things I... Continue Here to Read More…

Why We Needed Bumper Cars to Go Head to Head

Friday, February 14, 2014 1:56 PM

Guest post by Nick Weir I’m Nick Weir, the Vice President of Entertainment at Royal Caribbean International.  As usual we’ve been hard at work and are very focused on Quantum of the Seas in... Continue Here to Read More…

She’s Back…Navigator of the Seas Emerges After Massive Makeover

Friday, February 7, 2014 6:20 PM

Guest blog by Lisa Lutoff-Perlo It’s a very exciting week for us here at Royal Caribbean International. After spending a month in drydock, we’re pleased to announce Navigator of the Seas is... Continue Here to Read More…

Productivity Hacks: Build a Great Team at Work and at Home

Wednesday, January 22, 2014 12:35 PM

When you live at the outer limits of multitasking, you never feel productive enough. So it’s nice of LinkedIn to assign a topic on the premise that I am in fact productive. Time is the scarce... Continue Here to Read More…

Why Project Radiance Didn’t Turn Out as Planned

Monday, January 13, 2014 3:00 PM

A reader recently asked if there was a time where I did something and it didn’t turn out the way I wanted it to, and what I did after that.  There are probably many relevant examples, but the one... Continue Here to Read More…

The Importance of Shipyard Visits

Monday, January 6, 2014 5:59 PM

Recently I visited both shipyards that are currently building ships for Royal Caribbean International.  First I traveled to Meyer Werft in Papenburg, Germany (builders of Quantum of the Seas,... Continue Here to Read More…

Looking Forward to 2014

Tuesday, December 31, 2013 12:17 PM

Happy New Year to all of our loyal readers and especially to our loyal Royal Caribbean cruisers.  As we head from one intense year in the cruise industry to the next, I would like to express my... Continue Here to Read More…