Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

Preparing for Allure’s Arrival

It’s hard to believe, but in less than two weeks we will be in Turku to accept delivery of Allure of the Seas.  There are other subjects I would like to blog about, but it’s clear what the readers want to know – everything possible about Allure of the Seas.

 To illustrate the point, I will talk about something else.  We recently posted an aerial photo of Oasis of the Seas docked across a thin pier in Mexico from Freedom of the Seas.  We posted it because we recognized it would make for an interesting juxtaposition of the current largest cruise ship with the previous largest cruise ship.  We totally underestimated the intensity of interest in the photo and the excitement it would generate, especially from people who knew the Freedom-class well and were already booked for an upcoming Oasis-class cruise.  The point is that the passion people have for our newest ships continues to take us aback even though we designed the ships to incite such passion.  The reality is more compelling than the theory.

 Unfortunately – there are no major disclosures regarding Allure today except to say we are not done yet.  We have every intention of creating more news before, during and after Allure’s introduction; just not today in this blog.

 In preparation for the arrival of the ship, I’ve been in New York visiting media and meeting with our marketing and PR agencies.  The difference between doing Allure-related media interviews now and doing Oasis-related media visits last year is remarkable.  Last year, despite great anticipation about the arrival of Oasis, there was a strong undercurrent of skepticism about our ability to fill the ship in such distressing economic times and our ability to operate the ship with so many guests.  Today, the skepticism is gone and the focus is on what is different about Allure (what we’ve admitted to so far: DreamWorks elements, Chicago: The Musical, 3-D movies, Samba Grill, Boardwalk Dog House, Rita’s Cantina, Britto art store and the Guess store).  It’s a testimony to the incredible work put in by so many people since 2004 that the Oasis-class concept is accepted as an obvious success.

 One post-script about the PR effort:  it doesn’t just happen.  It is the result of a never-ending quest by our own personnel and our agency (Weber- Shandwick) to brainstorm media-worthy ideas, attract media interest, and execute even the most arduous concepts.  After the abundance of publicity that Oasis of the Seas received last year, our PR team faced a daunting task to generate even a meaningful echo of such notoriety with Allure of the Seas.  They have done a great job so far with highlights (I can talk about) so far including the Taylor Swift concert on Allure in Cozumel in mid-January and the filming of Adam Sandler’s next feature movie titled “Jack and Jill,” starring Katie Holmes and Al Pacino, during the inaugural cruises in November.  Stay tuned.  Do you think you have a PR idea our team should be pursuing?  Let us know.

12 responses to:
“Preparing for Allure’s Arrival”


    We are a family of 26 sailing on December 26th. We are very excited. We wonder if there are any special guest entertainers scheduled to aboard and performing the week of our sailing. Thank you!

    • Adam

      We are looking forward to seeing you this December 26th Michele. Since we always strive to get a wide array of onboard entertainment for all of our guests to enjoy, the entertainment is sometimes always changing. For this reason, the best thing to do is check your cruise compass when you are onboard, to get the latest information.

  2. me

    that is all great but I hope that you are preparing something really big for the 5december cruise, at first it was going to be the inaugural and lots of people booked it time ago because of it. I’m crossing the Atlantic for it, but I hope you don’t let me down!

    • Adam

      We are thrilled to hear that you will be on Allure of the Seas this 5th of December with us! We assure you the experience onboard will be spectacular. We are looking forward to WOWing you onboard in December.

  3. Owen

    Dear Adam,
    My Sweetie and I are looking forward to the arrival of Allure……

  4. john rushman

    Adam : Two months ago I sent you a packet of material for Oasis of the Seas Classification Multiple Choice PR game. I received a nice letter from Diane Dolphin stating that she would send the quizzes to the appropriate staff members. I also received a letter from Captain William Wright who reported in that he classified for the “Admiral of the Seas” classification. He said that he would send them to the Hotel Operations Department. Perhaps a future quiz could be made by me or your staff. I believe the passengers would enjoy the challenge. Since your family has recently taken an Oasis cruise they would be prime candidates for this WOW challenge as you would also. As a retired mathematics middle school teacher NUMBERS RULE !! Thank you for your time as my wife and I along with our two friends are excitedly awaiting our November6 cruise on the Oasis of the Seas. The scavenger hunt sounds exciting. My wife and our two friends will be taking the Oasis challenges with the winner receiving some RC logo items or perhaps a bottle of wine to share at Vintages. Thank you for your care and concern for your Royal Caribbean family. Sincerely, john Rushman

  5. Celso Frade

    Dear Adam,
    My first cruise on Royal Caribbean will be on the Allure of the Seas in early January. I simply can’t wait to explore all you are planning for her. I would like to congratulate beforehand on how easy and user-friendly the whole system is to book and check our early reservations for Allure’s wide range of shows. Planning is certainly a great part of the trip and I am really enjoying every time I log on to book something else. I am Brazilian and I would also like to congratulate you and your team on having made such great choices such as a Romero Brito shop and a Brazilian-style steak house.
    I wish you the very best on the inaugural cruises of Allure and hope to meet you shortly aboard the Allure of the Seas.
    Celso Frade, Ph.D.
    Sao Paulo, Brazil

    • Adam

      Thanks for the high praises Celso, we definitely appreciate it. Our team is 100% dedicated to providing our guests with the best possible stay, which includes trying to provide a great variety of food and entertainment on our ships. We are thrilled to hear that you will be joining us this January onboard Allure of the Seas. See you soon.

  6. Carl and Dana

    Your new ship, “Allure of the Seas” is truly a remarkable masterpiece of elegance! I would love the opportunity for my family to experience it personally. We have not been able to go on a cruise for some time, but when we can it will be “Allure of the Seas”!

    Thank you for all that you do to take people away from the worlds’ troubles and give them a break by bringing joy to their lives!

    Thank You!
    Carl & Dana

    • Adam

      Thank you for those wonderful compliments, Carl and Dana. Allure of the Seas is an amazing ship that will create many memorable experiences for our guests. We hope to see you onboard in the future. Until then, take care.

  7. Brenda Shaw

    My husband and I went on the Oasis OTS Dec 1st and I will be going on the Allure OTS Dec 1st. He passed away 1 day after his 50 birthday in August this year. He booked the Allure cruise for me knowing he would not be going. My husband and I are Diamond Plus and we have had alot of wonderful memories with RCCL that I will chearish close to my heart just like a locket. We were on the Mariner OTS just a month before he passed. My husband is no longer around but in many ways he is still taking care of me and one of the ways is this cruise on the Allure. Thank you RCCL for helping create such happy memories that will be a wonderful comfort to me.

    • Adam

      Hello Brenda, we are sorry to hear about your husband; please accept our sincerest condolences. We hope the memories that you two have created onboard our ships have been wonderful and everlasting. We are looking forward to having you with us once again this December onboard Allure of the Seas and we know our entire crew will do everything we can to make it a wonderful and memorable. Until then, take care.

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