Last week we announced our December Diamonds event celebrating our Diamond and Diamond Plus members all month long. Our goal is to recognize these valued guests and thank them for their loyalty. Our whole fleet is excited and looking forward to welcoming record numbers of Crown & Anchor members aboard. I will be participating in a few special member recognition events on the December 5th inaugural Oasis sailing. I look forward to a jog on our 600+ meter track and to a Presidential Ping Pong tournament. We have a phenomenal number of Diamond and Diamond Plus members on that cruise and still have room for more (it’s a large ship). I hope to see you there!
As you know, we made changes to some of our onboard programming for our Diamond guests on September 1st, so we’ve had roughly 6 weeks to get feedback on the changes. One of those changes was the addition of a continental breakfast service in the dining room that replaced the breakfast offering in the Concierge lounges. Our ships do an amazing job providing us with weekly feedback on how programs are being received by our guests, as well as any suggestions on how to improve, and it was clear that there was a lot of feedback on this new breakfast format.
Our fleet is reporting that since we began the new breakfast offering, typically we are only seeing a daily attendance of a maximum of 10 guests, and on many ships no Diamond guests are participating at all. With this low attendance, you can imagine that with the continental breakfast set up already, the food waste is extremely high based on the very low attendance. (That isn’t good.) Our guests are also saying that what they really valued from the previous breakfast offering was the free specialty coffee, and that they would prefer a full breakfast, not continental.
So, in order to improve the service to our valued Diamond guests (with added benefit of reducing food waste), effective November 1, we will be offering a dedicated special seating area in the main dining room for breakfast. Diamond members should look for the special signage and then identify themselves as Diamond members in order to be seated in the reserved section. The dining room service features a full breakfast menu and our Gold Anchor service, complete with the highly requested complimentary specialty coffee during the breakfast service. In addition, we will continue to offer the services of a crew member for any special requests.
We are confident that this enhanced level of service and offering will be well received by our Diamond members. We will continue to receive the weekly feedback from our shipboard teams and will keep everyone updated on additional feedback or suggestions. I am happy to relate that the feedback to date has been very positive on the fleetwide Diamond evening event in a designated venue onboard. That’s excellent news.
On a personal note, Go Phillies!