Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

Royal Caribbean: Delivering the WOW in 2013

While most people were getting ready for the holiday season, at Royal Caribbean International we were all busy finalizing our new global marketing platform. I know it sounds like a really tough job, because first we had to spend a week on Allure of the Seas shooting all the footage for the TV commercials and the photography for the print ads. It was great to be onboard and work with our amazing crew to get everything accomplished.

In fact, the crew and the onboard experience is really what inspired the new campaign. We wanted to convey that “WOW” feeling we hear time and time again from our guests – either when one of our crew has done something to “Deliver the WOW”, or the natural expression our guests have when they walk into the Royal Promenade on Oasis or see an ice show or zip line or see their first Broadway Show or experience the FlowRider, or interact with one of the DreamWorks characters. These are all things that collectively can ONLY be found on Royal Caribbean.

The other point that is so interesting is that “WOW” feeling is true if you are on Voyager in Asia or Splendour in Brazil or Oasis in the Caribbean – in other words it is a global feeling and all guests share the same reaction regardless of where we are in the world. This was a natural way to talk about the brand and ensure it worked across the globe.

We hope you enjoy our new campaign as much as we enjoyed making it! We hope the spot brings back fond memories of your time onboard, and if you haven’t sailed recently, then hopefully we can welcome you back onboard soon.

10 responses to:
“Royal Caribbean: Delivering the WOW in 2013”

  1. Jerry nichols

    I see u have alcohol packages now which is good except for one thing.. If u room with somebody u have 2 buy 2.. Well my wife doesn’t drink and neither does her sister .. My bro in law likes to drink like me but we r not buying 2 when r spouses don”t drink.. It would be nice if u could change this.. Be on Navigator in 4 weeks out of NOLA Love cruising with u

    • Adam

      Thank you for your input, Jerry. We will be sure to pass this information along to the proper department for review.

      • Kurt Jessel

        I fall in the same situation. Non-drinking girlfriend. I think logistics would be straight forward if you tie the package to the individual seapass card, rather than the room.

  2. Robin Cruz

    Love your ships. Have been on Majesty twice with my husband and on Enchantment once with my husband and six kids. This summer we plan on sailing on Jewel from San Juan. Will be booking within the next month and was wonderting if there was a WOW sale coming up with reduced deposit option. It’s very helpful for a family my size.
    Thank you,

    • Adam

      Hi Robin, we have a great offer going on now through February 15th, 2013, where you can get up to a $400 onboard gift certificate on select sailings. Click here for details, and stay tuned to our Facebook page for other upcoming offers! We hope to see you sailing soon.

  3. Nancy

    I think you should have a beer buying drinks. Just like your pop cup
    I will be traveling with my son in law who likes to drink beer.

    • Adam

      Hi Nancy- For information about all of our beverage packages, please click here: Thank you.

  4. Alison

    My family is preparing for another family cruise. I love your ships/service the best and was wondering if you’d be having another WOW sale coming up this summer? There’s 8 of us and the reduced deposits also really help with such a big family! (Not to mention the onboard credit, which would help convince my family to go with Royal Caribbean instead of the others!) Thanks! :)

    • Adam

      Hi Alison, please keep an eye on our page for upcoming deals, we hope to have you and your family onboard very soon.

  5. Helen

    I wanted to commend Heather in Crown and Anchor for going above and beyond to help me with a reservation problem. I thought I had hit a dead end and decided to make one more attempt… Heather listened to my request and worked hard to resolve my issue.

    Heather succeeded in truly WOWing me with her outstanding customer service!!

    Thank you!!

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Kick off the long weekend with warm tropical breezes.

#royalwow photo thanks to chelsea9wilson.
Join CEO Richard Fain and David Pogue now as they reveal how technology on Quantum of the Seas is innovating the vacation experience:
Last week, Quantum of the Seas docked out for the first time, and tomorrow we're revealing exciting details about our newest ship. Watch live at 10am EDT:
Need a weekend escape?

Photo thanks to s_marie92.
Dream vacations are our specialty. Book by 8/20 and get up to $200 onboard credit PLUS 50% reduced deposit during our WOW Sale:
Quantum's first passenger? A 30-foot-tall magenta polar bear created by artist Lawrence Argent. Get a first look at the world-class art collection onboard:
It's the final countdown - Quantum of the Seas arrives in the US in 100 days. When will you be sailing on our newest ship?
Soak it all in.

CocoCay view captured by dresanchez.

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  • Fun for the whole fa Fun for the whole family on Allure of the Seas. 20 hours + 56 minutes ago
  • Practice your putt o Practice your putt on Allure of the Seas. 20 hours + 56 minutes ago
  • Sunrise over Punta C Sunrise over Punta Cana, Dominican Republic. 1 day + 20 hours ago
  • Sunset over Cane Gar Sunset over Cane Garden Bay, British Virgin Islands. #bvi 1 day + 20 hours ago
  • Key West, Florida. Key West, Florida. 1 day + 20 hours ago
  • Paradise found. #can Paradise found. #cancun #mexico 1 day + 20 hours ago
  • Radiance of the Seas Radiance of the Seas at Icy Strait Point. #alaska 2 days + 20 hours ago
  • Scenic Alaska from D Scenic Alaska from Deck Ten of Rhapsody of the Seas. 2 days + 20 hours ago
  • Tracy Arm Fjord view Tracy Arm Fjord views from Rhapsody of the Seas. #alaska 2 days + 20 hours ago
  • Rhapsody of the Seas Rhapsody of the Seas docks in Skagway, Alaska. 2 days + 20 hours ago
  • Just the right amount of wild. #alaska
  • The countdown continues. #QuantumoftheSeas makes her way to the US in less than two months.
  • Now this is what vacation looks like. #cococay
  • Time to explore. Image thanks to @mcdurr.
  • Glacier bound on Radiance of the Seas.
  • Explore the great outdoors.
  • Garden views at sea. #centralpark
  • Which destinations are on your bucket list?
  • Best part of Dragon's Tail Coaster? The views. #royalwow thanks to @marcellav
  • Twice the fun. #alaska
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