One of the required elements of my job is to be visible in the business media. It is one of the more interesting and challenging aspects of the job. This CNBC clip of a recent interview is a case in point. Most of the questions I am asked I cannot answer because there are only four times per year when we give answers to such questions – during our quarterly earnings calls. Of course the interviewers know this but they are going to ask anyway. They also know that I would get in trouble if I actually answered the questions and therefore I am not going to answer the questions. So my job is to not answer their questions in a way that keeps the conversation going. There is no time to craft answers to these questions. It is hand to hand (mouth to mouth?) combat. Fortunately I enjoy it most of the time.