Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

Some of Our Partnerships and Upcoming Promotions

By Betsy O’Rourke 

As the head of global marketing for the Royal Caribbean brand, I have the opportunity to work with some terrific partners.  Those of you who have sailed with us have enjoyed many of their products onboard, including Crayola and Fisher-Price, who add great value to our complimentary Adventure Ocean youth program, or Johnny Rockets delighting guests every day onboard our ships with burgers and tunes, or CocaCola  - whose soft drinks are so popular – and now DreamWorks Animation, among others. 

You may wonder how we choose our partners. The answer, as the saying goes, is “very carefully.”  Our number one criterion is adding value to the guest experience. We want our guest experience to be the greatest in the industry, so we partner with some of the world’s best brands to bring together our experience and theirs in a way that adds maximum value and enjoyment to our guests. 

We are currently working closely with DreamWorks Animation to bring “The DreamWorks Experience” to life on four of our ships, starting with our newest ship, Allure of the Seas, this December.  The DreamWorks experience will include a “How To Train Your Dragon” ice show, a “Madagascar” aqua show, character breakfasts, activities for the kids in Adventure Ocean, character meet-and-greets, parades and sail away parties, and of course, 3D films in our new 3D theatre.  After introducing this very exciting guest experience onboard Allure of the Seas, we will be adding The DreamWorks experience early next year on Oasis of the Seas, Liberty of the Seas, and Freedom of the Seas.  We’re also making our first-ever fully animated television commercial with DreamWorks, which has been a really fun experience.  Look for it on air in November. 

In addition to working with partners on the onboard experience, we look for opportunities to work together in joint promotions for both brands. Right now we are participating with Johnny Rockets in their “Rockin’ Summer” promotion that encourages their customers to come back often and win prizes including cruises on Allure of the Seas. Johnny Rockets mailed a flyer describing the promotion to over 2 million people, posted it on their Facebook fan page, and have in-store signage in 147 stores giving us great brand exposure and visibility for Allure of the Seas, joining the Royal Caribbean family on December 1, 2010. This is a win/win for Johnny Rockets and for us as we get exposure for our new ship and they get a valuable incentive to their customers: be among the first to sail the newest ship in the Royal Caribbean fleet. Now who wouldn’t want to do that?  

We have some other exciting promotions in the works with Coca-Cola, American Express, DreamWorks and more, all centered on bringing attention to Allure of the Seas, so keep an eye out as we will always post them on our Facebook page and try to convince Adam to blog about them…that is, when he’s not waxing on about his amazing feats in running!  And yes, we are working on a really fun new partnership to offer a competitive run in one of our most popular destinations, but I know he’ll want to talk about that so stay tuned.

6 responses to:
“Some of Our Partnerships and Upcoming Promotions”

  1. Caren

    Thank you for all of the recent changes that have been made to the benefits received. As Diamond members I am happy to see the benefits and the return to the booking on board shipboard credit. We are looking forward to two upcoming cruises and will enjoy each! One last benefit question: Is there any possibility of restoring the Vitality/Ship Shape “dollars”? My friends and I so enjoy earning those and having the fun it affords while we work out to maintain a healthy lifestyle. It certainly makes exercising fun! Thank you!

    • Adam

      Caren, we are happy to hear that you are satisfied with the recent changes we’ve made to our C&A benefits program. Although we no longer have that program, there are still a variety of Vitality activities that you can participate in and maintain your healthy lifestyle onboard.

  2. Eleanor Primato

    My husband and I are so looking forward to our trip on Allure of The Seas in Dec. In addition, we have a reservation for back to back cruises in May. Since Celebrity offers a discount for back to back cruises, I was wondering, as a diamond member of Crown & Anchor, is this being offered on RCL as well.

    Thank you in advance for your response.

    • Adam

      Eleanor, congratulations on your upcoming cruise on Allure of the Seas in December, and your scheduled back to back cruises in May. In regards to your question about back to back cruising discounts we currently do not offer back to back cruise discounts.

  3. Elizabeth Linnie

    Can you please tell us when we can book the How to Train Your Dragon Ice show?

    I have already booked the other shows for both the Dec 1st & Dec 5th sailings but there doesn’t seem to be any mention of a few of the shows mentioned recently here in this Blog.

    Many thanks.

    • Adam

      Elizabeth, we thank you for your interest in the How to Train a Dragon Ice Show. Guests will need to be onboard to reserve this performance. You may reserve the show from your stateroom or at the Clock Tower on the Royal Promenade. We can’t wait to see you onboard in December.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Close

Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@darlingdelilah The US has always been one of our strongest markets, and we will continue to aim to exceed the expectations of our guests.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@ChloeTrench Please visit http://t.co/UqmPyQGZ09 for more information regarding the Casino experience onboard. Thank you.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@NashBrownsss So exciting! Where to?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
Istanbul: A city to match the sunset. http://t.co/IgxXBFp01k
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@ncaula Please DM us with your reservation number and contact information. Thank you.
Explore even more of the world. See where your favorite ship is sailing from in 2015.
When are you constantly moving, but always in the same place? 
#allureoftheseas  
Next step in building #QuantumOfTheSeas: putting the azipods into place.
Countdown to November: Today the final block of #QuantumOfTheSeas was moved into place. 
You've got questions, he's got answers. CEO Adam Goldstein is hosting a Google hangout today at 1:30 / 12:30 CST to talk about Quantum dining: http://bit.ly/1g4n6du 
Watch Adam Goldstein and Moderator Colleen McDaniel as they answer questions and discuss the latest innovations coming to Quantum of the Seas
Get a taste of our next Quantum reveal. Stay tuned for an exciting announcement next week.
Disembark to a new world. #norway  
So much more to explore.  #stmaarten  
The options are endless.  #allureoftheseas  

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • A taste of the Medit A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub is made from the freshest ingredients available. ... 11 hours + 37 minutes ago
  • The banana toffee pa The banana toffee panini. Simple, sweet, sublime. Enjoy it this November at Michael's Genuine Pub. #MGPUB #quantumoftheseas ... 11 hours + 37 minutes ago
  • The ultimate comfort The ultimate comfort food: thick-cut potato chips with pan-fried onion dip pairs perfectly with Michael’s Genuine Home Brew. ... 11 hours + 37 minutes ago
  • Love 150 Central Par Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the ... 11 hours + 41 minutes ago
  • See every shade of b See every shade of blue. #caribbean 1 day + 7 hours ago
  • See you soon. #oasis See you soon. #oasisoftheseas #cruise 1 day + 9 hours ago
  • Cool your feet in Du Cool your feet in Dunn's River Falls in Jamaica. 1 day + 10 hours ago
  • Crystal Clear Water, Crystal Clear Water, Bahamas. 1 day + 14 hours ago
  • Glass Window Bridge Glass Window Bridge in Eleuthera, Bahamas. Where the the Atlantic meets the Caribbean. 2 days + 11 hours ago
  • Atlantis, Paradise I Atlantis, Paradise Island, Bahamas. 2 days + 11 hours ago
  • A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub, made from the freshest ingredients available. (Follow the link in our profile to see the full menu.)
  • The ultimate comfort food: thick-cut potato chips with pan-fried onion dip. Coming this November to Michael's Genuine Pub onboard Quantum of the Seas. (Link to full menu in our profile.)
  • Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the Seas. All this week we're giving you a sneak peek of the menu (or follow the
  • When are you constantly moving, but always in the same place?
  • Your chance to be the captain.
  • Skip along the tree tops in St. Maarten.
  • Not to be missed in Labadee: speeding 30 mph down the Santa Maria Mountain on our Dragon's Tail coaster.
  • We're one step closer to Quantum's maiden voyage. The construction team at Meyer Werft
 in Papenburg, Germany has moved her azipods into place.
  • See CocoCay by kayak (and check in this weekend for our favorite adventures in Labadee and St. Maarten, too).
  • Freedom and Navigator docked in Cozumel, Mexico. (Image thanks to @nt1129)
Quantum Class Ships: Empowering Guests to Take Full Control of Their Dining Experience

Thursday, April 10, 2014 2:14 PM

Hi everyone. I’m excited to begin our Quantum of the Seas blog series by sharing details about a new approach to dining at sea onboard Royal Caribbean International’s Quantum Class ships. Our... Continue Here to Read More…

How to Connect with a Colleague When You Have Conflicting Interests

Monday, March 10, 2014 10:11 AM

We are not all the same.  Not in life and not in business.  As a consequence, maintaining a healthy perspective on differences among people is a critical success factor in a business career. Some... Continue Here to Read More…

Humorous Travel Stories

Wednesday, February 19, 2014 3:30 PM

It might be my impending trip to Shanghai for dinner with four red eye flights in five nights.  I want to believe this will be tolerable.  So I find myself thinking of some of the humorous things I... Continue Here to Read More…

Why We Needed Bumper Cars to Go Head to Head

Friday, February 14, 2014 1:56 PM

Guest post by Nick Weir I’m Nick Weir, the Vice President of Entertainment at Royal Caribbean International.  As usual we’ve been hard at work and are very focused on Quantum of the Seas in... Continue Here to Read More…

She’s Back…Navigator of the Seas Emerges After Massive Makeover

Friday, February 7, 2014 6:20 PM

Guest blog by Lisa Lutoff-Perlo It’s a very exciting week for us here at Royal Caribbean International. After spending a month in drydock, we’re pleased to announce Navigator of the Seas is... Continue Here to Read More…

Productivity Hacks: Build a Great Team at Work and at Home

Wednesday, January 22, 2014 12:35 PM

When you live at the outer limits of multitasking, you never feel productive enough. So it’s nice of LinkedIn to assign a topic on the premise that I am in fact productive. Time is the scarce... Continue Here to Read More…

Why Project Radiance Didn’t Turn Out as Planned

Monday, January 13, 2014 3:00 PM

A reader recently asked if there was a time where I did something and it didn’t turn out the way I wanted it to, and what I did after that.  There are probably many relevant examples, but the one... Continue Here to Read More…

The Importance of Shipyard Visits

Monday, January 6, 2014 5:59 PM

Recently I visited both shipyards that are currently building ships for Royal Caribbean International.  First I traveled to Meyer Werft in Papenburg, Germany (builders of Quantum of the Seas,... Continue Here to Read More…

Looking Forward to 2014

Tuesday, December 31, 2013 12:17 PM

Happy New Year to all of our loyal readers and especially to our loyal Royal Caribbean cruisers.  As we head from one intense year in the cruise industry to the next, I would like to express my... Continue Here to Read More…

A Thanksgiving Weekend With Royal Caribbean: Guest Post by Michael Poole

Friday, December 20, 2013 5:24 PM

Michael Poole is a long-time Royal Caribbean International cruiser. He follows us on Twitter at @RoyalCaribbean, where we love seeing him and his brother chime in in response to our updates. Last... Continue Here to Read More…