Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

Sometimes it’s a Risk Worth Taking – The Technology Behind Booking a Royal Caribbean Cruise

In our 1990 Strategic Plan (known as the Royal Admiral Strategic Business Plan), we wrote briefly about a software product called CruiseMatch. We had agreed to buy it from a third party software firm that had hoped to pioneer electronic bookings of cruises by travel agents but hadn’t found any cruise line takers. So we bought their intended “industry switch” and decided to hook it up to our computer systems and offer it to travel agents to book our cruises rather than requiring them to call us on the phone. While we expected to be the first cruise company to distribute cruises electronically, we felt the advantage and CruiseMatch would be short-lived. So we said in the plan that we expected the software to last 12 to 18 months, meaning we did not expect it to see 1992.

Why am I writing this? Because next month, 20 years later (!), we are finally going to discontinue the original CruiseMatch known these days as CruiseMatch 2000. Over those 20 years we will have taken over 1,800,000 reservations that turned into bookings that sailed. Building on the success of the original system, we developed a windows version called CruiseMatch Plus as well as CruiseMatch Online over the internet.

Going forward we will utilize the new CruiseMatch, which reflects the sophistication of today’s point and click technologies, as well as the Global Distribution System (GDS) products (i.e., SABRE, Apollo/Worldspan, Amadeus) that have each developed multi-cruise line booking applications. Today over 50% of our bookings from travel agents come to us through these applications rather than over the phone.

I will ascribe the extraordinary longevity of CruiseMatch 2000 to two things. One, the technology proved to be much more robust and much more ahead of its time than we imagined in 1990. A big part of this was CruiseMatch 2000’s contribution to our global growth through our network of International Representatives (IRs) whose system usage has been over 98% for years. Two, generation after generation of incredibly dedicated marketing automation and IT personnel enabled us to make the most of the CruiseMatch opportunity. When I was discussing this history the other day with Juan Silva, our Director of eDistribution Strategy & Development who has been involved for the twenty years, he was able to tell me where just about everyone is living and working today. As they say at the Oscars, there are too many to name here. But I thank them all and am happy to say that they and “our little engine that could” ranks among the highlights of my 22 years at Royal Caribbean.

3 responses to:
“Sometimes it’s a Risk Worth Taking – The Technology Behind Booking a Royal Caribbean Cruise”

  1. Jo Kling Trippe

    Hello Adam!
    The original CruiseMatch team would be happy to see the name of Ken Trippe, Founder, added to your wonderful acknowledgement of CruiseMatch. He was a true visionary who would have been so pleased to know of it’s extraordinary longevity. If only his own longevity had matched it…

  2. Greg Kennedy


    I am a platinum member and I have booked my vacations online. I cannot seem to get the new website to work. When I get to the point where I must choose a stateroom catagory, there is noway I can select my preference. I hit continue at the bottom of the page and I am informed that I must make a stateroom catagory selection. I called the help desk and was treated like I was dumb. I have attempted to book a suite on my computer, my computer at work and at a friends house. Same result. The problem seems to be with your new website. I know I can call and book a room over the phone. You need to fix your website, your loosing money.

  3. Linda Thoresen


Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@MummaLori We're thrilled to welcome you and your family back onboard next year! It'll be here before you know it.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@LuckySevenTen Congratulations, we couldn't be happier for you and your fiancé. Come see us again soon!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@Allure10086 Hi! We're sorry to say we don't have any details yet, but check back on our website for updates soon
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@MatthewBerryTMR Looks like you spotted some first round talent at sea!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@CreativeMC99 Ages 16+ are welcome at the Solarium pool & all ages are welcome at the Park Cafe. Thank you and have a great time!
Soak it all in.

CocoCay view captured by dresanchez.
Sightsee from your deck chair.

#royalwow views captured by guest poordany on Instagram.
Vacation over too quickly? Sail back to back on Oasis of the Seas this fall and experience Europe like never before.
Some of our favorite guest photos from Labadee.
We had an amazing time showcasing Quantum Dining in Aspen. Thank you to our friends at +FOOD & WINE
Go behind-the-scenes of some of our favorite onboard shows.
All-new shows and a Broadway favorite - Quantum of the Seas will have it all. Explore the world-class entertainment onboard:
Don't miss out - join our Hangout with Kristin Chenoweth at 4:00pm EST for a special #QuantumOfTheSeas Entertainment announcement, live from the +Hyde Bellagio in Las Vegas:
Questions about Quantum Entertainment? We’ve got you covered. Join Kristin Chenoweth on 6/11 at 4pm EST for a Hangout live from Las Vegas:
Fort Morro: adventure 500 years in the making. #sanjuan 

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Horses on the beach Horses on the beach in Barbados. 18 hours + 41 minutes ago
  • Every day should be Every day should be a beach day. St. Thomas. 18 hours + 41 minutes ago
  • Arrive in style. #ca Arrive in style. #caribbean 18 hours + 41 minutes ago
  • Swim. Sun. Lounge. R Swim. Sun. Lounge. Repeat. 18 hours + 41 minutes ago
  • Solomon Islands. Solomon Islands. 1 day + 18 hours ago
  • Haast Pass, New Zeal Haast Pass, New Zealand. 1 day + 18 hours ago
  • Glowworm Caves in Wa Glowworm Caves in Waitomo, New Zealand. 1 day + 18 hours ago
  • Clinton River Valley Clinton River Valleyon the Milford Track, New Zealand. 1 day + 18 hours ago
  • Wedding confetti. Wedding confetti. 2 days + 21 hours ago
  • The adventure begins The adventure begins. 2 days + 21 hours ago
  • Wait until you see the underwater views. #GreatBarrierReef
  • Well hello there, paradise.
  • Kissing the Caribbean goodbye for now. Click the link in our bio to watch the season finale of our @AwesomenessTV travel show with @yomuscleboii.
  • Even more fun on the horizon.
  • Soak it all in. #cococay
  • Colorful CocoCay.
  • Sail above the rest.
  • Nothing says vacation like sunsets at sea. #royalwow
  • Our favorite place to chill out. #alaska
  • Next stop: Jamaica. @AwesomenessTV's @yomuscleboii climbs one of our favorites, Dunn's River Falls. Follow the link in our bio to watch the latest episode.
Why the Royal Caribbean Brand Continues to Evolve

Monday, July 28, 2014 10:02 AM

By Vicki Freed, SVP of Sales and Trade Support and Service, Royal Caribbean International I asked some of the Royal Caribbean International senior leadership to write a guest blog about the state of... Continue Here to Read More…

My New Responsibilities

Thursday, July 24, 2014 10:37 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. When I took on my new responsibilities a few months ago, I thought it would be very interesting to become a provider of shared... Continue Here to Read More…

Royal Caribbean at the Food & Wine Classic

Monday, July 21, 2014 11:52 AM

By Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International I recently returned from Aspen, Colorado where Royal Caribbean International was the official cruise... Continue Here to Read More…

Have You Cruised on 30 Royal Caribbean Cruise Ships?

Tuesday, July 8, 2014 10:07 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. Less than four months to Quantum of the Seas! As one of my law professors like to say, the “relentless march of the... Continue Here to Read More…

Royal Caribbean Expands Cruise Vacation Offerings in Asia

Wednesday, July 2, 2014 8:30 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. My latest travels brought me back to Asia the week of June 16 – 20.  As always, the pace and energy of the region are... Continue Here to Read More…

Personal Plans for the Second Half of 2014

Thursday, June 26, 2014 9:51 AM

Blog by Adam A quick update on my other doings as the “empty nest” approaches even faster than the delivery of Quantum of the Seas. Our family continues our involvement with many aspects of... Continue Here to Read More…

How Entertainment on Quantum & Anthem Will Transcend Anything You've Seen on Land or Sea

Tuesday, June 24, 2014 4:22 PM

Blog by Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International Hello, everyone.  Last week I had the pleasure of being in Las Vegas where we announced the amazing... Continue Here to Read More…

Catching the Travel Bug: My Explorations through SEED

Friday, June 20, 2014 11:18 AM

Royal Caribbean Cruises Ltd.'s community support efforts often focus on education and social services for underserved youth. Over the years I have written from time to time about my long term... Continue Here to Read More…

Kristin Chenoweth Talks Entertainment on Quantum of the Seas

Thursday, June 12, 2014 12:05 PM

Blog entry by Kristin Chenoweth Kristin Chenoweth is a Tony and Emmy Award winning Broadway, film, and television actress. She is also the official Quantum Experience Advisor for Entertainment and... Continue Here to Read More…

How to Take Advantage of Opportunities Across the Globe

Monday, June 9, 2014 11:27 AM

It seems fitting to write this from a shipyard in Germany, because what I wish I had known when I was 22 was how global and networked my business and my life would become. When I was 22, the only... Continue Here to Read More…