Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

The Latest Update on Our Newest Ship Allure of the Seas


We recently spent a day at the STX Turku shipyard with a global mix of media.  The point was to show off Allure of the Seas and wow was she looking good for 8+ weeks in advance of delivery.  After many years in the business, including numerous trips to the shipyard in advance of a ship delivery, one develops a certain sense of what one will see.  Occasionally, this produces cognitive dissonance when one’s expectation doesn’t match up with the reality.

I distinctly remember this confused feeling when I visited Voyager of the Seas in 1999 and her dimensions were so much bigger than what I had seen before.  On our Vision and Sovereign Class ships, you could stand pretty close to the hull and still see the steel curving away at the bow and the stern.  But standing next to Voyager at midship you could only see straight steel to either side.

Allure of the Seas main dinning room

This time the feeling was about the readiness of Allure.  With every ship we have ever built, no matter what number ship in a particular class, the chaos of the final outfitting always produces the visceral reaction that there is no way the ship will ever be done on time for the delivery date.  This is true even a few days in advance.  Not so this time.  Allure is so ready that even now it is obvious she will be completely ready for delivery on October 28th.

Congratulations to the shipyard, our newbuild team, and the operation for the current state of Allure.

Allure of the Seas view to royal promenade

We revealed our plans to have the Solarium Bistro restaurant area turn into the Samba Grill churrascaria for dinner on Allure.  I will leave it to Lisa Bauer to give the details.  We’ve gotten accustomed to announcing new features on new ships practically up to delivery.  We’re not necessarily done.

Running Note – Ran my first 5k of the new season up and down the hills of Vista View Park in Broward (yes it is a former landfill).  I’m not happy with my 19:31time even though I finished 13th overall and easily won my age group.  48 year olds should not be passing me in the last mile.  Discussed the upcoming year with my coach and will point towards 1500 meters on the track.  Lots of hard work ahead if I want to challenge the best runners my age.

24 responses to:
“The Latest Update on Our Newest Ship Allure of the Seas”

  1. JIM


  2. Lillian Fiedel

    We want to wish you and your family a Very Happy and Healthy New Year!!!!
    Lil and Harry Fiedel
    P.S. Looking forward to sailing on the ALLURE Dec. 12. 2010


    Adam, You’re an amazing guy. Wish you could bottle up all of your smarticles and knowledge and pass it along to many other CEO’s. Really, it’s too cool that you can do as much as you do. Congrats! Loved Oasis, am sure I’ll love Allure!!

    • Adam

      Thank you for the kind words, Janey. We are happy to hear you loved your stay on Oasis of the Seas, and we are also confident that you will have an amazing time on Allure of the Seas as well.

  4. cbrenner

    Booked on the Allure in April 2012….looks fabulous!

    • Adam

      We are happy to hear you will be onboard Allure of the Seas with us in April ‘12, cbrenner. We’re looking forward to seeing you onboard.

  5. James Cordner

    At first I thought that ship looked too big, but now I can’t wait to try it!

    • Adam

      We would be delighted to have you on Allure of the Seas, James.


    Family cruise booked on the ALLURE for January 23rd.. Sailed the Oasis last January what an amazing ship….Can’t Wait for the Allure sailing….

    • Adam

      Grace, we’re happy to hear enjoyed sailing with us on Oasis of the Seas. We’re looking forward to seeing you onboard with us again this coming January on Allure of the Seas.

  7. Lisa Sangal

    She is going to be amazing as her sister ship the Oasis! I cannot wait to sail on her Sept 4th 2011! Even more so now with a new Brazilian Steakhouse onboard which i love! Wow!

    • Adam

      Hi Lisa, we’re happy to hear your excitement towards sailing on the Allure. We’re sure that the Brazilian Steakhouse will deliver the WOW as well as the other many activities and enhancements she’ll have onboard for you to enjoy. We’re looking forward to seeing you in September ’11.

  8. Maria lane

    Ship looks GREAT! Looking forward to my very first cruise ever in December onboard this amazing ship. My belated honeymoon vacation. Glad I waited and saved up for it. Hope I don’t get lost onboard. I’m so ready for the best vacation ever.

  9. Alan Brill

    No question that the ship is going to be spectacular. But when I read your blog post, the term “cognative dissonance” took me back in time. In the late ’60s, I have the chance to study under Prof. Festinger, who developed cognative dissonance theory, in the Ph.D. program at the New School in New York. Obviously, everyone in the class expected him to discuss that, but he said that to him, it was old news, and he never talked about it. But unlike so many theories, it is still highly relevant, and understandable. Thanks, Adam, for bringing me back to my school days!

  10. schang42s

    Beautiful ship! I watched the building of Oasis of the Seas on Discovery and OMG!!! Makes me want to quit my job and work onboard…

    • Adam

      We agree with you schang42s, Oasis of the Seas is a magnificent ship. It took precise engineering and extreme attention to detail in order to bring you this masterpiece that is Allure of the Seas. If you’re ever interested, feel free to take a look at our career opportunities:

  11. Donna Bacco

    Dear Adam, I had booked Oasis for this past Feburary on a Liberty of the Seas sailing two years ago. A job offer came in to work at a cruise booking agency last year. How excited was I to have the opportunity to work in an industry that I love. I had to cancel my booking as my new job required all staff forego any vacations during “wave season”. I happily complied knowing that there were many opportunities to come. I am a Platinium member with RCCL and have been cruising since a teen when my parents took our family on a sailing on the Song of Norway. I have been lucky enough to have sailed on all of the Royal Caribbean class of ships since then. I’m hooked.

    Unfortunatly, my job was eliminated at the end of June ’10. My husband lost his job in July. We are positive that this will turn around and that we will be able to join you on Oasis and/or Allure when the situation changes. For now, I will live vicariously through your blogs and the passengers that have sailed or will be sailing in the near future.

    Bon Voyage!

    • Adam

      Thank you for continuously choosing Royal Caribbean Donna. We lament your current situation and wish you the best of luck. We are definitely looking forward to seeing you onboard again with us, whether it is on Oasis or Allure of the Seas.

  12. edy sukmana

    I am interested in working in this company and I have stcw98 BST, scrb, CMB, seaman book, passport, and work experience in the hotel please let me know if there are vacancies thanks
    Read phonetically

    • Adam

      Thank you for showing interest in working for Royal Caribbean Edy. Please take a look at our career page.

  13. bjorn jakobsen

    Hi Adam
    Thanks for all ships.they get better and better
    23 of oct. we go onboard Navigator crossing to Fl.
    It will bee cruise # 100 and that`s after 30 years sailing only on RCCL ships. The first one was Nordic
    Prince 5 of oct.With capt. Petersen. If it have been
    today the ship need only 2 lifeboats, like them onboard Oasis. We spendt 14 days on Oasis and that was mega great.Will be back next year again
    We love you and RCCL.
    Bjorn & Gitte

  14. Decoris artis

    Hi Adam,

    We’ve been on the Oasis of the Seas twice, took the whole family in June. Everyone enjoyed the ship, entertainment and food. We’re looking forward
    to sailing on the Allure of the Seas 5 Dec 2010 on its inaugural voyage. The ship is the vacation for us!!

  15. Kevin magarian

    Hi Adam, I wrote to you when my December cruise on Allure of the Seas was met with an unpleasant demise due to a huge Midwest winter storm. Your staff, Michelle in particular, did an awesome job helping me rebook on Allure of the Seas over Valentine’s week. My family, extended family and friends all had a wonderful time! Thanks to you and your staff for helping make our cruise a memorable one!

    My wife and I just began cruising in May of 2008. After our first cruise we started calling ourselves cruisers. We booked our second cruise on RCCL and were blown away. We realized we discovered the start of a wonderful new relationship with RCI that we would plan to enjoy for many years to come. In the past two years we’ve been on Allure, Oasis, Liberty and Mariner. The Oasis class ships were a wonderful addition to the beautiful RCI fleet. We enjoyed the Oasis class so much we booked another cruise on Oasis of the Seas in May of this year. We’re in the process of planning another one or two cruises for this year. We just can’t get enough!

    Thanks again to you and your staff!


    • Adam

      Thanks for sharing your story with us Kevin. We are so happy to hear that everything turned out well and we are so glad that we are able to help build a wonderful relationship with you. Our guests are always our number one priority. We are happy to hear you and your family had a fantastic time and we hope to see all of you back soon.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@G1regory3 It will be here before you know it. What are you most looking forward to?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
Isle of Pines: our little secret. #southpacific
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
Vacation days are the best kind of days. #welcomeaboard
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@chrisefaw See you soon!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@NikkiObraVIP We’re ready to go when you are.
Explore even more of the world. See where your favorite ship is sailing from in 2015.
When are you constantly moving, but always in the same place? 
Next step in building #QuantumOfTheSeas: putting the azipods into place.
Countdown to November: Today the final block of #QuantumOfTheSeas was moved into place. 
You've got questions, he's got answers. CEO Adam Goldstein is hosting a Google hangout today at 1:30 / 12:30 CST to talk about Quantum dining: 
Watch Adam Goldstein and Moderator Colleen McDaniel as they answer questions and discuss the latest innovations coming to Quantum of the Seas
Get a taste of our next Quantum reveal. Stay tuned for an exciting announcement next week.
Disembark to a new world. #norway  
So much more to explore.  #stmaarten  
The options are endless.  #allureoftheseas  

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Learn to surf in Bar Learn to surf in Barbados. 1 day + 25 minutes ago
  • Palm trees at sunset Palm trees at sunset on a Barbados beach. 1 day + 25 minutes ago
  • Sea, sky, sand. #car Sea, sky, sand. #caribbean 1 day + 25 minutes ago
  • Swim with dolphins i Swim with dolphins in Roatan, Honduras. 2 days + 3 hours ago
  • Glowing pink sunset Glowing pink sunset in Bathsheba Beach, Barbados. 2 days + 3 hours ago
  • Bridgetown, Barbados Bridgetown, Barbados in the crystal clear Caribbean. 2 days + 3 hours ago
  • A taste of the Medit A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub is made from the freshest ingredients available. ... 3 days + 3 hours ago
  • The banana toffee pa The banana toffee panini. Simple, sweet, sublime. Enjoy it this November at Michael's Genuine Pub. #MGPUB #quantumoftheseas ... 3 days + 3 hours ago
  • The ultimate comfort The ultimate comfort food: thick-cut potato chips with pan-fried onion dip pairs perfectly with Michael’s Genuine Home Brew. ... 3 days + 3 hours ago
  • Love 150 Central Par Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the ... 3 days + 3 hours ago
  • First stop on our Mediterranean trip: Venice, built on 118 submerged islands. Follow the link in our profile for Mediterranean itineraries.
  • Your #royalwow view awaits in the Mediterranean. Set sail with us tomorrow as we explore the European coast.
  • The banana toffee panini. Simple, sweet, sublime. Follow the link our profile to see the full menu for Michael's Genuine Pub.
  • A taste of the Mediterranean. The Greek farro salad at Michael's Genuine Pub, made from the freshest ingredients available. (Follow the link in our profile to see the full menu.)
  • The ultimate comfort food: thick-cut potato chips with pan-fried onion dip. Coming this November to Michael's Genuine Pub onboard Quantum of the Seas. (Link to full menu in our profile.)
  • Love 150 Central Park? We're partnering with Michael Schwartz again to create his newest restaurant onboard Quantum of the Seas. All this week we're giving you a sneak peek of the menu (or follow the
  • When are you constantly moving, but always in the same place?
  • Your chance to be the captain.
  • Skip along the tree tops in St. Maarten.
  • Not to be missed in Labadee: speeding 30 mph down the Santa Maria Mountain on our Dragon's Tail coaster.
Why Everyone Should Get Involved and Volunteer Everywhere

Friday, April 18, 2014 11:50 AM

GIVE Day (Get Involved Volunteer Everywhere) is the corporate global volunteer day for Royal Caribbean Cruises Ltd. and is our largest employee community event. My name is Helen O’Connell, Manager... Continue Here to Read More…

Quantum Class Ships: Empowering Guests to Take Full Control of Their Dining Experience

Thursday, April 10, 2014 2:14 PM

Hi everyone. I’m excited to begin our Quantum of the Seas blog series by sharing details about a new approach to dining at sea onboard Royal Caribbean International’s Quantum Class ships. Our... Continue Here to Read More…

How to Connect with a Colleague When You Have Conflicting Interests

Monday, March 10, 2014 10:11 AM

We are not all the same.  Not in life and not in business.  As a consequence, maintaining a healthy perspective on differences among people is a critical success factor in a business career. Some... Continue Here to Read More…

Humorous Travel Stories

Wednesday, February 19, 2014 3:30 PM

It might be my impending trip to Shanghai for dinner with four red eye flights in five nights.  I want to believe this will be tolerable.  So I find myself thinking of some of the humorous things I... Continue Here to Read More…

Why We Needed Bumper Cars to Go Head to Head

Friday, February 14, 2014 1:56 PM

Guest post by Nick Weir I’m Nick Weir, the Vice President of Entertainment at Royal Caribbean International.  As usual we’ve been hard at work and are very focused on Quantum of the Seas in... Continue Here to Read More…

She’s Back…Navigator of the Seas Emerges After Massive Makeover

Friday, February 7, 2014 6:20 PM

Guest blog by Lisa Lutoff-Perlo It’s a very exciting week for us here at Royal Caribbean International. After spending a month in drydock, we’re pleased to announce Navigator of the Seas is... Continue Here to Read More…

Productivity Hacks: Build a Great Team at Work and at Home

Wednesday, January 22, 2014 12:35 PM

When you live at the outer limits of multitasking, you never feel productive enough. So it’s nice of LinkedIn to assign a topic on the premise that I am in fact productive. Time is the scarce... Continue Here to Read More…

Why Project Radiance Didn’t Turn Out as Planned

Monday, January 13, 2014 3:00 PM

A reader recently asked if there was a time where I did something and it didn’t turn out the way I wanted it to, and what I did after that.  There are probably many relevant examples, but the one... Continue Here to Read More…

The Importance of Shipyard Visits

Monday, January 6, 2014 5:59 PM

Recently I visited both shipyards that are currently building ships for Royal Caribbean International.  First I traveled to Meyer Werft in Papenburg, Germany (builders of Quantum of the Seas,... Continue Here to Read More…

Looking Forward to 2014

Tuesday, December 31, 2013 12:17 PM

Happy New Year to all of our loyal readers and especially to our loyal Royal Caribbean cruisers.  As we head from one intense year in the cruise industry to the next, I would like to express my... Continue Here to Read More…