Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

The Puzzle of Placing Ships: Adam Takes a Look at the 2012 Deployment

Another year of Royal Caribbean International deployment is open, in this case from the spring of 2012 to the spring of 2013.  Deployment means the placement of the ships on itineraries every day of the year except for when they are in dry-dock.  Deployment is one of the most important and time-consuming processes we undertake each year.  It is one of the most secretive processes we engage in while it is in process, and then one of the most publicized after we are finished.

Everyone cares about deployment – shareholders, customers, employees and communities.  These are the same four constituencies we mention in our corporate vision statement.  One of my occasional guest bloggers, Chris Allen, is Director of Deployment and Itinerary Planning.  He oversees a small but ace team of experts who coordinate amongst numerous departments internally and with hundreds of ports externally to identify the right place for each ship on each day of each year.  His team is charged with understanding the economics (i.e., profitability) of every decision we make with our fleet.  As if that were not enough, another team led by Jason Liberty, our VP of Corporate Planning, evaluates ship profitability from its own perspective. 

Voyager of the Seas


I have been fascinated by deployment since 1989 when I took on the responsibility Chris now has for deployment.  Some of my long-time colleagues such as our CFO Brian Rice smile at me during long meetings when they know I am doodling about deployment scenarios.  No matter how many times I and others review the placement of our 22 ships, one never knows when one more reflection will lead to an inspiration about a better place for a ship to be.

Our summer 2012 deployment can be summarized as 11 ships in Europe, two in Asia, two in Alaska, two in the Northeast U.S., two in the Bahamas and three in the Caribbean.  The most notable development in our summer 2012 deployment is the move of Voyager of the Seas to China.  With both Voyager of the Seas and Legend of the Seas in China, Royal Caribbean International is the undisputed leader in the development of the China cruise market.  More specifically, we will be able to offer cruises from the Shanghai area and the Beijing/Tianjin area simultaneously.

There are a lot of moving parts to deployment including berthing in the ports, pricing in multiple currencies and preparing detailed announcements.  Usually we are very precise in completing each step.  Unfortunately, we did not get the communications right internally prior to the announcement of Voyager’s re-deployment to Asia.  As a result, we were not adequately prepared to advise our guests (and their travel agents) who had previously booked Voyager’s scheduled cruises to Europe of their re-booking alternatives.  I apologize for this breakdown.  We are reviewing our processes to ensure that this does not happen again. 

As you read this we are already moving down the path toward the deployment of the fleet from spring 2013 to spring 2014.  You might think that without a new ship coming this would be easy.  Au contraire.  There is no such thing as an easy year when it comes to deployment.  Stay tuned.

One response to:
“The Puzzle of Placing Ships: Adam Takes a Look at the 2012 Deployment”

  1. Michael Ambrose

    We have been on many Eastern and Western Caribbean cruises and have enjoyed them all. We were disappointed that there are not any Southern Caribbean Cruises scheduled during the summer months in the future. Can you comment on the possibility of these resuming please.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Close

Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@jimmypresnell We're so glad to hear you enjoyed your time with us in the Bahamas. What was your favorite excursion from the cruise?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@kreynolds2013 We'd love to have you join us. You can find all of our current openings at http://t.co/pctBIzGsKS. Good luck!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
The countdown continues. #QuantumoftheSeas makes her way to the US in less than two months. http://t.co/RqpF21z35D https://t.co/BJ7u8SYGBz
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@emilysabbah Unfortunately, the video is no longer available.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@Kanejd Can you please DM us your reservation and phone number so we can have someone reach out to you? Thank you.
Set sail with your +myVEGAS rewards. We're excited to announce that you can now earn exclusive rewards by playing myVEGAS. Start earning your Loyalty Points now: http://bit.ly/1unAYvQ
Even more ways to play. From bumper cars and a flying trapeze to Xbox tournaments and special +DreamWorks Animation programming, Quantum of the Seas is reinventing family time. http://bit.ly/1C5CMKV
Sit back and enjoy the ride. How are you relaxing this Labor Day?
Kick off the long weekend with warm tropical breezes.

#royalwow photo thanks to chelsea9wilson.
Join CEO Richard Fain and David Pogue now as they reveal how technology on Quantum of the Seas is innovating the vacation experience: http://bit.ly/QuantumOTS
Last week, Quantum of the Seas docked out for the first time, and tomorrow we're revealing exciting details about our newest ship. Watch live at 10am EDT: http://bit.ly/1tuwsK0 http://youtu.be/_6bo3sT_y0U
Need a weekend escape? http://bit.ly/1pbiFXj

Photo thanks to s_marie92.

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Sunrise over Punta C Sunrise over Punta Cana, Dominican Republic. 8 hours + 24 minutes ago
  • Sunset over Cane Gar Sunset over Cane Garden Bay, British Virgin Islands. #bvi 8 hours + 24 minutes ago
  • Key West, Florida. Key West, Florida. 8 hours + 24 minutes ago
  • Paradise found. #can Paradise found. #cancun #mexico 8 hours + 24 minutes ago
  • Radiance of the Seas Radiance of the Seas at Icy Strait Point. #alaska 1 day + 8 hours ago
  • Scenic Alaska from D Scenic Alaska from Deck Ten of Rhapsody of the Seas. 1 day + 8 hours ago
  • Tracy Arm Fjord view Tracy Arm Fjord views from Rhapsody of the Seas. #alaska 1 day + 8 hours ago
  • Rhapsody of the Seas Rhapsody of the Seas docks in Skagway, Alaska. 1 day + 8 hours ago
  • Sun and surf in Cule Sun and surf in Culebra, Puerto Rico. 2 days + 10 hours ago
  • Like your own privat Like your own private beach. Playa Caracas (Red Beach), Vieques, Puerto Rico. 2 days + 10 hours ago
  • The countdown continues. #QuantumoftheSeas makes her way to the US in less than two months.
  • Now this is what vacation looks like. #cococay
  • Time to explore. Image thanks to @mcdurr.
  • Glacier bound on Radiance of the Seas.
  • Explore the great outdoors.
  • Garden views at sea. #centralpark
  • Which destinations are on your bucket list?
  • Best part of Dragon's Tail Coaster? The views. #royalwow thanks to @marcellav
  • Twice the fun. #alaska
  • What more could you ask for? #stmaarten
Out of Office: Never Leave Home Without a Sense of Humor

Tuesday, August 12, 2014 11:32 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD One of the likely casualties of the rise of online communications is the travel disaster fueled by misinformation or no... Continue Here to Read More…

It’s Not Rocket Science – Keep Your Head in the Game

Thursday, July 31, 2014 9:20 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD This is intended as the first in a series of relatively easy to accomplish tasks that remarkably few aspiring managers actually... Continue Here to Read More…

Why the Royal Caribbean Brand Continues to Evolve

Monday, July 28, 2014 10:02 AM

By Vicki Freed, SVP of Sales and Trade Support and Service, Royal Caribbean International I asked some of the Royal Caribbean International senior leadership to write a guest blog about the state of... Continue Here to Read More…

My New Responsibilities

Thursday, July 24, 2014 10:37 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. When I took on my new responsibilities a few months ago, I thought it would be very interesting to become a provider of shared... Continue Here to Read More…

Royal Caribbean at the Food & Wine Classic

Monday, July 21, 2014 11:52 AM

By Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International I recently returned from Aspen, Colorado where Royal Caribbean International was the official cruise... Continue Here to Read More…

Have You Cruised on 30 Royal Caribbean Cruise Ships?

Tuesday, July 8, 2014 10:07 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. Less than four months to Quantum of the Seas! As one of my law professors like to say, the “relentless march of the... Continue Here to Read More…

Royal Caribbean Expands Cruise Vacation Offerings in Asia

Wednesday, July 2, 2014 8:30 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. My latest travels brought me back to Asia the week of June 16 – 20.  As always, the pace and energy of the region are... Continue Here to Read More…

Personal Plans for the Second Half of 2014

Thursday, June 26, 2014 9:51 AM

Blog by Adam A quick update on my other doings as the “empty nest” approaches even faster than the delivery of Quantum of the Seas. Our family continues our involvement with many aspects of... Continue Here to Read More…

How Entertainment on Quantum & Anthem Will Transcend Anything You've Seen on Land or Sea

Tuesday, June 24, 2014 4:22 PM

Blog by Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International Hello, everyone.  Last week I had the pleasure of being in Las Vegas where we announced the amazing... Continue Here to Read More…

Catching the Travel Bug: My Explorations through SEED

Friday, June 20, 2014 11:18 AM

Royal Caribbean Cruises Ltd.'s community support efforts often focus on education and social services for underserved youth. Over the years I have written from time to time about my long term... Continue Here to Read More…