Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

The Role of Innovation in our Brand – MSI 2009 Annual Conference

In June, 2009 I had the opportunity to speak at the Marketing Science Institute (MSI) annual conference at the University of Miami. MSI is where marketing professionals and academics specializing in marketing meet to understand and further each others’ interests. I gave a talk on the role of innovation in our brand. Afterwards they taped a brief segment related to the speech.

Watch the segment here.

4 responses to:
“The Role of Innovation in our Brand – MSI 2009 Annual Conference”

  1. Timothy Propst

    Adam,

    I dare you to go to the Crown and Anchor Society blog and comment on some of the unhappy customers your silence is festering!!!!

  2. Ralph P

    Will RCL ever add to their cruise destinations a round trip Trans-Pacific from California to New Zealand and Australia?

    Does RCL buy oil and /or gas futures to hedge on the future increases in those commodities?

  3. Marvin Ginsburg

    “Why Not” indeed. Why not? Because Royal Caribbean has gone to the bottom of the barrel in servvice and past cruiser regognition. Why not? Because mail, phne messages and e-mails go unanswered if any complaints are voiced. Why not? Because you are totally insolated by gatekeepers and flunkies. Why not? Because most people vote with their feet and never take time to communicate their dissatisfaction, they just change cruise companies. Why not? Because your competitors are laughing all the way to the bank. Why not? Because you need a new marketing strategy and a new corporate culture.

  4. cheryl Brawders

    I ask “WHY NOT”? Why are you not listening to and doing something about all the unhappy “LOYAL CRUISERS” before they get fed up and take their loyalty and dollars to another cruiseline ?

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