Sea ViewsFrom President and COO, Adam Goldstein

Sea Views Blog with Adam Goldstein

The Role of Innovation in our Brand – MSI 2009 Annual Conference

In June, 2009 I had the opportunity to speak at the Marketing Science Institute (MSI) annual conference at the University of Miami. MSI is where marketing professionals and academics specializing in marketing meet to understand and further each others’ interests. I gave a talk on the role of innovation in our brand. Afterwards they taped a brief segment related to the speech.

Watch the segment here.

4 responses to:
“The Role of Innovation in our Brand – MSI 2009 Annual Conference”

  1. Timothy Propst

    Adam,

    I dare you to go to the Crown and Anchor Society blog and comment on some of the unhappy customers your silence is festering!!!!

  2. Ralph P

    Will RCL ever add to their cruise destinations a round trip Trans-Pacific from California to New Zealand and Australia?

    Does RCL buy oil and /or gas futures to hedge on the future increases in those commodities?

  3. Marvin Ginsburg

    “Why Not” indeed. Why not? Because Royal Caribbean has gone to the bottom of the barrel in servvice and past cruiser regognition. Why not? Because mail, phne messages and e-mails go unanswered if any complaints are voiced. Why not? Because you are totally insolated by gatekeepers and flunkies. Why not? Because most people vote with their feet and never take time to communicate their dissatisfaction, they just change cruise companies. Why not? Because your competitors are laughing all the way to the bank. Why not? Because you need a new marketing strategy and a new corporate culture.

  4. cheryl Brawders

    I ask “WHY NOT”? Why are you not listening to and doing something about all the unhappy “LOYAL CRUISERS” before they get fed up and take their loyalty and dollars to another cruiseline ?

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Close

Connect With us

Tab indicator
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@rishi_syd Thanks for your kind words. What was your personal highlight?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@Ben_Jones94 Totally agreed, Ben. We look forward to welcoming you onboard in a week.
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@keiferla See you in 10 days! What are you most looking forward to?
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@Kerrir79 See you soon!
Royal Caribbean's avatar
Royal Caribbean@RoyalCaribbean
@deborahsecord You can find an extensive list of upgrades here: http://t.co/SFx6FHysgz
Ready for your next adventure? Oasis #royalwow thanks to Paul Martens.
Make a splash.
Photo thanks to _gracek.
Set sail with your +myVEGAS rewards. We're excited to announce that you can now earn exclusive rewards by playing myVEGAS. Start earning your Loyalty Points now: http://bit.ly/1unAYvQ
Even more ways to play. From bumper cars and a flying trapeze to Xbox tournaments and special +DreamWorks Animation programming, Quantum of the Seas is reinventing family time. http://bit.ly/1C5CMKV
Sit back and enjoy the ride. How are you relaxing this Labor Day?
Kick off the long weekend with warm tropical breezes.

#royalwow photo thanks to chelsea9wilson.
Join CEO Richard Fain and David Pogue now as they reveal how technology on Quantum of the Seas is innovating the vacation experience: http://bit.ly/QuantumOTS

JavaScript and Flash are required to view video content. View the playlist on YouTube.

  • Sunset off Allure of Sunset off Allure of the Seas. 2 days + 12 hours ago
  • Twice as nice. Allur Twice as nice. Allure of the Seas and Freedom of the Seas in Cozumel. 2 days + 12 hours ago
  • Best Cruises for Fam Best Cruises for Families: Royal Caribbean's Oasis of the Seas and Allure of the Seas 2 days + 12 hours ago
  • Oasis of the Seas. Oasis of the Seas. 2 days + 12 hours ago
  • Gorgeous views in Ic Gorgeous views in Iceland. 3 days + 12 hours ago
  • Copenhagen, Denmark. Copenhagen, Denmark. 3 days + 12 hours ago
  • Stockholm, Sweden. Stockholm, Sweden. 3 days + 12 hours ago
  • Sunset in Sweden. Sunset in Sweden. 3 days + 12 hours ago
  • Bliss. Bliss. 4 days + 13 hours ago
  • Let's be beach bums Let's be beach bums today. 4 days + 13 hours ago
  • Big things are coming. Oasis of the Seas enters dry dock for refurbishment.
  • Stay cool in #Alaska. #royalwow thanks to mcdurr.
  • City by the sea.
  • Kayaking in Croatia? Believe it.
  • Every port tells a story.
  • Ready for your next adventure? Oasis #royalwow thanks to Paul Martens.
  • Quantum of the Seas is taking cruising to new heights with the brand-new North Star.
  • Our favorite way to make an entrance.
  • Don't you just want to jump in? #labadee
  • Beach days over everything. #labadee
Out of Office: Never Leave Home Without a Sense of Humor

Tuesday, August 12, 2014 11:32 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD One of the likely casualties of the rise of online communications is the travel disaster fueled by misinformation or no... Continue Here to Read More…

It’s Not Rocket Science – Keep Your Head in the Game

Thursday, July 31, 2014 9:20 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises LTD This is intended as the first in a series of relatively easy to accomplish tasks that remarkably few aspiring managers actually... Continue Here to Read More…

Why the Royal Caribbean Brand Continues to Evolve

Monday, July 28, 2014 10:02 AM

By Vicki Freed, SVP of Sales and Trade Support and Service, Royal Caribbean International I asked some of the Royal Caribbean International senior leadership to write a guest blog about the state of... Continue Here to Read More…

My New Responsibilities

Thursday, July 24, 2014 10:37 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. When I took on my new responsibilities a few months ago, I thought it would be very interesting to become a provider of shared... Continue Here to Read More…

Royal Caribbean at the Food & Wine Classic

Monday, July 21, 2014 11:52 AM

By Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International I recently returned from Aspen, Colorado where Royal Caribbean International was the official cruise... Continue Here to Read More…

Have You Cruised on 30 Royal Caribbean Cruise Ships?

Tuesday, July 8, 2014 10:07 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. Less than four months to Quantum of the Seas! As one of my law professors like to say, the “relentless march of the... Continue Here to Read More…

Royal Caribbean Expands Cruise Vacation Offerings in Asia

Wednesday, July 2, 2014 8:30 AM

By Adam Goldstein, President &amp; COO, Royal Caribbean Cruises Ltd. My latest travels brought me back to Asia the week of June 16 – 20.  As always, the pace and energy of the region are... Continue Here to Read More…

Personal Plans for the Second Half of 2014

Thursday, June 26, 2014 9:51 AM

Blog by Adam A quick update on my other doings as the “empty nest” approaches even faster than the delivery of Quantum of the Seas. Our family continues our involvement with many aspects of... Continue Here to Read More…

How Entertainment on Quantum & Anthem Will Transcend Anything You've Seen on Land or Sea

Tuesday, June 24, 2014 4:22 PM

Blog by Lisa Lutoff-Perlo, Executive Vice President, Operations, Royal Caribbean International Hello, everyone.  Last week I had the pleasure of being in Las Vegas where we announced the amazing... Continue Here to Read More…

Catching the Travel Bug: My Explorations through SEED

Friday, June 20, 2014 11:18 AM

Royal Caribbean Cruises Ltd.'s community support efforts often focus on education and social services for underserved youth. Over the years I have written from time to time about my long term... Continue Here to Read More…