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Sea ViewsFrom President and CEO, Adam Goldstein

The Role of Innovation in our Brand – MSI 2009 Annual Conference

In June, 2009 I had the opportunity to speak at the Marketing Science Institute (MSI) annual conference at the University of Miami. MSI is where marketing professionals and academics specializing in marketing meet to understand and further each others’ interests. I gave a talk on the role of innovation in our brand. Afterwards they taped a brief segment related to the speech.

Watch the segment here.

4 responses to:
“The Role of Innovation in our Brand – MSI 2009 Annual Conference”

Timothy Propst 29th July, 2009 at 8:37 am

Adam,

I dare you to go to the Crown and Anchor Society blog and comment on some of the unhappy customers your silence is festering!!!!

Reply
Ralph P 29th July, 2009 at 6:00 pm

Will RCL ever add to their cruise destinations a round trip Trans-Pacific from California to New Zealand and Australia?

Does RCL buy oil and /or gas futures to hedge on the future increases in those commodities?

Reply
Marvin Ginsburg 8th August, 2009 at 4:55 am

“Why Not” indeed. Why not? Because Royal Caribbean has gone to the bottom of the barrel in servvice and past cruiser regognition. Why not? Because mail, phne messages and e-mails go unanswered if any complaints are voiced. Why not? Because you are totally insolated by gatekeepers and flunkies. Why not? Because most people vote with their feet and never take time to communicate their dissatisfaction, they just change cruise companies. Why not? Because your competitors are laughing all the way to the bank. Why not? Because you need a new marketing strategy and a new corporate culture.

Reply
cheryl Brawders 27th August, 2009 at 6:06 pm

I ask “WHY NOT”? Why are you not listening to and doing something about all the unhappy “LOYAL CRUISERS” before they get fed up and take their loyalty and dollars to another cruiseline ?

Reply

About Adam

Adam Goldstein, President and CEO Royal Caribbean International

Adam is a father and a Phillies fan. He's got a mean table tennis serve.

Adam Goldstein, the President and CEO of Royal Caribbean International, has been answering it Royally since 1988. In 1998, Advertising Age named Adam one of their “Marketing 100,” the magazine's annual roundup of the best and brightest American and international marketing minds.

Goldstein graduated with honors from Princeton University, majoring in public policy at the Woodrow Wilson School of Public and International Affairs. He also has a law degree from Harvard and an MBA with distinction from INSEAD, the European business school in Fontainebleau, France. Adam and his wife have two children and live in Miami, Fla.

Lisa Bauer

Executive Vice President, Global Sales & Marketing

Lisa Bauer is Executive Vice President, Global Sales and Marketing overseeing Royal Caribbean International's global Marketing and Revenue Management as well the company's Sales & Marketing Offices and International Representatives around the world, which represents three of the company's brands – Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. Lisa's blog posts have provided a behind the scenes look into new product developments including dining, entertainment and much more. Lisa is a huge animal lover, and has several cats and dogs, including a chocolate lab puppy named Coco Chanel and two rescue cats, Dolce & Gabbana.

John Weis

Associate Vice President, Guest Port Experience Royal Caribbean International

John Weis, Associate Vice President of Guest Port Experience manages our two private beach getaways CocoCay, Bahamas and Labadee, Haiti, all shore excursions world wide and was involved with the Clinton Global Initiative. His past blog posts have shared the latest on our work with rebuilding Haiti and offers ways for our guests to get involved. John is married and has two children, a boy and the girl. He is an avid diver and boater and has lived in South Florida for the past 35 years.

Lisa Lutoff-Perlo

Executive Vice President of Operations, Guest Port Experience Royal Caribbean International

Lisa Lutoff-Perlo is Executive Vice President of Operations for Royal Caribbean International overseeing Hotel Operations, Marine Operations, Land Operations, Entertainment and Activities, and Food and Beverage Operations. Lisa has held a variety of roles since joining Royal Caribbean Cruises Ltd. in 1985 and last served as Celebrity Cruises' Senior Vice President of Hotel Operations, where she played a vital role in shaping extraordinary guest experiences for the brand and was instrumental in the delivery of the line's Solstice-Class of ships. In 2001, Travel Agent magazine named Lisa one of the "Most Powerful Women in Travel." Lisa is an avid and passionate (American) football fan and has named two of her puppies (she has 5) after her favorite team's quarterback.