Guest Blog: Retail Therapy at the Coach Store on Oasis

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Coach Store Opening - Ribbon Cutting

Coach Store Opening - Ribbon Cutting

Last night was very special. The evening started with an art preview in the Parkside Gallery operated by Art Actually in Central Park, which is located right next to the Coach store. Our new art concept features the many artists that produced the art work on Oasis, as well as featured artists from throughout our fleet. The art program will offer a real enrichment element, as we will offer art tours, and have “artists in residence” that will sail with the ship at various times.

At exactly 7:27pm, I officially made the first purchase at the store.

The First Purchase at the Coach Store!

The First Purchase at the Coach Store!


(I hope my husband Joe isn’t reading this blog). The store features the traditional Coach products, as well as the new Poppy line. Even Captain Bill, who I now playfully call Captain Storm, came to the big grand opening with his wife Kiki. I thought everyone would enjoy this picture of Captain Storm shopping! Our crew also loved the grand opening of the store, and we had to extend the hours we were open due to the high demand. Can’t wait for our guests to see how amazing the store is!

Captain Bill 'Storm' - Coach Store Opening

Captain Bill 'Storm' - Coach Store Opening

Speaking of “sweet” experiences, there have been lots of questions about the Cupcake Cupboard and the pricing of the cupcakes. We are charging $2.50 per cupcake or $12.50 for a half dozen and $20.00 for a dozen cupcakes. We are probably really under charging and will have problems keeping enough “stock” because we compared these prices to the hottest cupcake stores around and the going price for cupcakes is mostly in the range of $4+ per cupcake and $36.00 per dozen, but let’s see how it goes.