Every new year at Royal Caribbean International is full of promise and 2013 is no exception. Our shoreside teams have emerged from the vacation period ready for another hectic year. Our shipboard colleagues have finished serving our holiday cruise guests and are ready to begin the annual cycle again.
The most fundamental objective for the new year and for every year is to satisfy our customers. Our guests have high expectations as well they should. They have chosen to spend their hard earned savings on a Royal Caribbean cruise and it is our responsibility to ensure they receive great value for money. We try to do this through the three pillars of the Royal Advantage – the greatest cruise ships in the world, our friendly and engaging Gold Anchor Service and the outstanding experiences we enable at nearly 300 ports of call around the world.
Our fleet revitalization program will continue in earnest in 2013. Legend of the Seas, Brilliance of the Seas and Vision of the Seas will all undergo significant makeovers plus Independence of the Seas will receive a number of new features originally developed on our Oasis-class ships. By the end of 2013, all six Vision-class ships and three of the four Radiance-class ships will have been revitalized with extensive stateroom refurbishments, new culinary options, enhanced entertainment and an injection of 21st century technology include ship wide Wi-Fi, outdoor movie screens and digital signage. During 2013 we will finalize our plans for the revitalization of our Voyager-class ships which should be quite exciting.
Our Crown & Anchor Society members are in line for technological benefits in the new year. Crown & Anchor Savings Certificates are already available exclusively online, enabling them to be up to date at all times. And soon the Ultimate Value Booklet of onboard savings will evolve to a paperless format where the offers will be loaded right on to our loyal guests’ Seapass cards for automatic application.
Some of the developments we completed late in 2012 and have recently announced will of course be available throughout 2013 for the benefit of our guests. Our Captains can now legally officiate onboard and onshore ceremonies. By the way, with our Sweethearts at Sea package we’re offering a free wedding when guests in the wedding party book 12 or more staterooms. Our beverage packages will be extended to all cruises of 4 nights or longer in January. These beverage packages may be purchased onboard and in the near future will be available for purchase in advance of the cruise.
The enhancements to our Main Dining Room menus (both the offerings and the menus themselves) will be fleetwide by June, 2013. So far we have been receiving rave reviews as we had hoped and expected.
The Barbie Premium Experience will roll out fleetwide during 2013. The 4th edition of the Royal 5K race will take place on March 10th in Falmouth, Jamaica for runners sailing on Allure of the Seas. We are having a lot of fun with this concept and hope our running readers will join us for the race. How often can you run a race where the starting gun is the horn of the world’s largest cruise ship?
No, I have not forgotten Sunshine. Every day we get a step closer to being able to describe the next generation of Wow features that distinguish Royal Caribbean from all other cruise lines. We’ve been keeping these features secret for about two years now and we’re as fed up with the secrecy as you are.
Happy New Year! We look forward to having you onboard with us soon.