Royal Caribbean International Wins Big at the Travel Weekly Awards; And More on 2010 Planning

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A victorious evening for Royal Caribbean International at the Travel Weekly Awards in the Big Apple! A real tribute to all of the men and women who work for this great brand. We won Best Cruise Line Overall, Best Caribbean Cruise Line, Best Cruise Ship Overall (Freedom of the Seas) and Best Sales and Service. Not only that but our sister brand Celebrity Cruises won Best Premium Cruise Line, Best Cruise Ship Rookie (Celebrity Solstice) and Best Cruise Ship Premium (Celebrity Solstice). So our two brands won 7 of the 11 awards. Outstanding.

A reader posted an interest in knowing more about our 2010 Plan that I referenced in my previous entry. Obviously the content of our annual operating plan is confidential and I would not disclose any of it. Some things about next year are obvious and I have commented on them through the brief history of this blog. We need to prepare for the arrival of Allure of the Seas late next year. We need to leverage the incredible publicity that has surrounded Oasis of the Seas for the benefit of the entire fleet. We need to continue our aggressive global expansion.

In general, the Plan process involves hard thinking about where each department is and needs to be. The same is true for the brand overall. There are inevitable tradeoffs especially in the current environment. We start the Plan process in the spring and it continues until the end of the year. Every area would love to have more resources to accomplish their objectives faster and better. No surprises there. The key is the caliber of the dialogue and the professionalism of the participants. There has to be mutual respect. I believe it is helpful that most of our leaders have diverse management experience and can see the plan picture and the tradeoffs from more than just their current departmental point of view. Besides our internal dialogue we have had a robust and helpful interaction with Richard Fain, Brian Rice (CFO) and our Board of Directors.

Today is my final staff meeting (Brand Ops) of the year. Most of the team will go on vacation next week and deservedly so. I believe “A Tale of Two Cities” starts out “It was the best of times. It was the worst of times.” That pretty much sums up 2009 for Royal Caribbean International. We are looking forward to 2010. Happy Holidays to all.

  • Travelscore

    Dear responsible,

    as we did not receive any reply from you since we sent the first email, we are now contacting you again.

    PREVIOUS EMAIL was the following:

    Object: 2010 Press Media trip on “Oasis of the Sea”

    With the present we are asking media contacts informations for Italy (press and photos) and U.S.A. (TV program).
    Our Italian office, based in Livorno,Tuscany, is focused on “magazines articles” with images and “luxury travels rating” (gourmet, overnight, tours) meanwhile the U.S.A. office has it’s own TV program in California and national TV network.

    Basically we need a specific contact in order to organize a free crew press trip in exchange of media services for your company in 2010.

    Our executive staff is composed by the following professional members:

    from Italy

    Mr. Luca Centoni
    Professional Travel Journalist

    Miss Michela Caroti
    Professional Photographer & Gourmet Journalist

    Mr. Paolo Emilio Centoni (child 9 years old)
    Actor starring several TV shows for children & adult on SKY TV,Italy
    Subject of several magazine articles about family’s travels and children parks and destinations

    from U.S.A.

    Mr. james Ehrlich
    Professional TV Director

    Mrs. Helen Blanc
    TV Journalist

    Thanking you in advance for your assistance we look forward to hear news from you

    with compliments,