Thankful for 50 Million Guests and Countless WOWs

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We recently welcomed our 50 Millionth guest onboard our cruise ships.  I’d like to thank our Crown & Anchor Society members, all past guests as well as our crew, employees and the travel agent community in helping us achieve this important milestone.  Below is a Thank You letter that explains why this milestone is important to me and also shares how you may celebrate with us all year long.

Dear Friends,

It is with great pride that I share our most recent Royal Caribbean International® milestone.This summer we welcomed our 50 millionth guest onboard our ships.

Since 1968 we have strived as a company to deliver unparalleled vacation experiences to our guests, and today we pause to reflect on what reaching this milestone means. First and foremost, it means we have phenomenal guests. Thank you for trusting us with your precious vacations. We understand we have an enormous responsibility to uphold each time you cruise with us, and rest assured that this is our number one priority. Your support and feedback is the inspiration behind everything we do, and the reason why we won’t settle at good enough.

It also means that we have the most talented, passionate, and dedicated crew and employees in the business. Not just today, but every day, we have cause to celebrate because the men and women at Royal Caribbean go above and beyond to provide our guests with Gold Anchor ServiceSM and deliver the WOW. I’m honored to work alongside such hard working and inspiring professionals.

Marking our 50 millionth guest also means that the travel agent community believes in us.Simply stated, thank you. We would not have gotten here without you and we believe that your partnership is our most valuable industry asset and a crucial part of our success.

As we look ahead, the future is bright. We have been fortunate over the years to consistently be recognized by Travel + Leisure, Conde Nast Traveler, Travel Weekly and the World Travel Awards as the best in the travel industry, and are dedicated to exceeding that level of expectation. We guarantee that the next 50 million guests will experience more WOWs filled with innovations, outstanding service and more amazing destinations that only Royal Caribbean International® can deliver.

This milestone kicks off a year-long celebration of WOW. We invite you to share your WOW moments and simply tag all your great stories #RoyalWOW.

Many thanks to you all,

Adam Goldstein
President & CEO
Royal Caribbean International®