PRIVACY POLICY

This is our privacy policy – welcome on board! This explains how RCL Cruises Ltd uses your personal data – that's the data that identifies you as an individual – to make sure that you have the best possible cruise experience. Here we explain what information we collect about you, what we do with it and what your rights are.

Your privacy is very important to us and we want to be absolutely open with you about how we use your personal data. We've set out a few highlights in the next section. You should read our full privacy policy below for a deeper dive on these topics.


SECTION I: Section for global application

  1. Who We are
    1.1 References to “We”, “Us”, or “Our” in this privacy notice, mean the following data controllers, who determine how (and for what purposes) your personal data is used:
    1. Royal Caribbean Cruises Ltd., 1050 Caribbean Way, Miami, Florida 33132, USA if:
      1. (i) you use Our websites, mobile application(s), or shipboard kiosks outside of the European Economic Area (EEA);
      2. (ii) you call one of Our call centers which is based outside of the EEA;
      3. (iii) your personal data is processed on Our Royal Caribbean International or Azamara Club Cruises vessels; or
      4. (iv) you book a cruise through an entity based outside of the EEA;
    2. Celebrity Cruises Inc.,1050 Caribbean Way, Miami, FL 33132, USA if:
      1. (i) you use Our Websites, mobile application(s), or shipboard kiosks outside of the EEA;
      2. (ii) you call one of Our call centers which is based outside of the EEA;
      3. (iii) your personal data is processed on Our Celebrity vessels; or
      4. (iv) you book a cruise through an entity based outside of the EEA; or
    3. RCL Cruises Ltd., Building 3, The Heights, Brooklands, Weybridge, Surrey KT13 0NY, UK if:
      1. (i) you use Our websites inside the EEA, Australia, and New Zealand;
      2. (ii) you call Our call centers based in the EEA; or
      3. (iii) you book a cruise through an entity based inside of the EEA.

  2. Highlights
    2.1 Your privacy is very important to Us and We want to be open with you about how We use your personal data – that is the information that identifies you as an individual – to make sure that you have the best possible cruise experience. In this privacy notice We explain:
    1. what information We collect about you;
    2. what We may do with it; and
    3. what your rights are.
    2.2 We want you to understand how We use your personal data, how We keep it safe and what your rights are. Summarized below are the main circumstances in which We use Your personal data:
    1. We collect your personal data when you use Our websites, mobile application(s), other digital platforms (together, “Digital Platforms”), or call Our call centers. For example, We collect:
      1. your contact details and other personal information (which may sometimes include sensitive personal data, such as special needs and dietary requirements);
      2. details about your bookings and how you travel with Us;
      3. your travel profile and marketing preferences; and
      4. information on how you use Our Digital Platforms and interact with Our emails.
    2. We use your personal data to understand what you might be interested in and to make Our emails, texts, social or digital media, and offers relevant to you – We build a profile of your travel patterns and interests to do this.
    3. We need to use your personal data to give you the best possible onboard experience – When you book with Us, We need your personal data to deliver a great cruise vacation.  We also process your personal data for customer service purposes and where required by law.
    4. To provide Our services to you, We may need to share your personal data with and receive personal data about you from:
      1. (i) Our global brands (Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises) and Our affiliates and subsidiaries (hereinafter the “Royal Caribbean Group”); and
      2. (ii) Our Suppliers around the world. When We say "Suppliers" in this privacy notice, We mean the parties who provide Us with products and services that enable Us to run Our business. This includes third parties who help Us to deliver your cruise vacation, such as transport and accommodation vendors, media vendors, port agents, and who assist Us to run Our business, such as accountants, consultants, payment providers, auditors, IT service and platform providers, insurance providers, and legal advisers (together, Our “Suppliers”). We choose Our Suppliers carefully and put in place safeguards to help protect your personal data; and
      3. (iii) Our Business Partners When We refer to "Business Partners" We mean companies with whom We have partnered to complement the products and services We provide to you, such as tour operators.

  3. Contents

  4. Who’s responsible for your personal data?
    4.1 As a data controller, We are responsible for the personal data you provide to Us and will only share such personal data with the Royal Caribbean Group and Our Suppliers and Business Partners if We have a legitimate reason permitted by law, such as your consent.

  5. What personal data do We collect or receive?
    5.1 The following are examples of the categories of your personal data that We process alongside information on how and/or when We get that personal data:
  6. CATEGORIES OF PERSONAL DATA WHEN/HOW WE GET IT
    Personal, contact, ID and payment details - Your full name and contact details (first name, middle name, last name, nickname, suffix, email address, phone number, postal address, country of residence, emergency contact details), age, date of birth, gender, passport details, photograph, video footage (including CCTV footage), job title, visa details, dietary requirements, nationality, marital status, country of birth, payment card details and any publicly available content on social media platforms. You provide some of these details to Us if you book a cruise, sign up to receive Our emails, join Our loyalty programs, use Our Digital Platforms or interact with Our social media accounts (including by entering competitions). You might also provide these details to Us if you contact one of Our call centers. Where you book with a travel partner, We may receive these details from the travel partner. If another person books a cruise or contacts Us on your behalf, We will receive these details from them. We may also receive video footage of you from the CCTV cameras onboard Our ships.
    Sensitive personal data - We may collect details relating to your health or medical conditions, including details of any accessibility requirements, allergies or other health-related requests. We also may collect details of your meal preferences which may tell Us about allergies or other dietary requirements, or potentially indicate your religion or beliefs.
    You provide some of these details to Us if you tell Us about medical conditions when you book with Us, check in for your cruise, request guest access or other accessibility services, visit one of Our medical facilities during a cruise and/or sign up to a shore excursion, tour or entertainment onboard a cruise. You might also provide these details to Us if you contact one of Our call centers. Where you book with a travel partner, We may receive these details from the travel partner. If another person books a cruise or contacts Us on your behalf, We may receive these details from them.
    Your photograph and your image - We may collect a facial photograph of you before your cruise or during your cruise.
    We use your image for safety and security purposes, as described in 6(2)(c) below. If We have your consent to do so, We use the photo you provide to identify you during the embarkation process, to make boarding quicker, and We may allow Our Business Partners to access this data to verify your identify (e.g. where you request that Our onboard photographers prepare and send to you photos of you and those people you are travelling with).
    Loyalty account details - a unique ID for your loyalty account, points balance, account activity, life milestones (e.g., anniversary date), and loyalty tier.
    We create these details for you when you join one of Our loyalty programs and update them as you credit bookings and other activity to your loyalty account.
    Booking records - Details of past and future bookings with Us (including booking ID, cruise type, date of cruise, ship, passengers on your booking, destination, duration, price paid, cabin information and the date of booking) and bookings with Our Suppliers (including flight dates, flight number, airport destination, airline and frequent flyer ID).
    We compile this personal data from Our records when you book with Us. We also receive this personal data from Our Suppliers if you book with them.
    Details about your travel patterns and preferences - The destinations that you travel to with Us, the length and the type of your vacation with Us including whether you travel with household members (e.g., family vacations), your propensity to book certain types of vacations or destinations or to re-book with Us within a specific timeframe and the marketing segments that We add you to.
    We compile this information from your booking records and Our profiling and personalized marketing activities – see Profiling and personalized marketing below.
    Your marketing and data processing preferences - Whether you want to receive marketing communications from Us and how you would like Us to contact you.
    We keep a record of your marketing preferences when you tell Us about these, including the options you select in your guest account.
    Technical information related to use of Our Digital Platforms - Details about the browser, device and internet connection that you use when you browse Our Digital Platforms, technical information, including your IP address, MAC address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.  For example, Our Digital Platforms can tell whether you are using a mobile phone or a desktop computer.
    Your device provides this information when you use Our Digital Platform whether or not you are signed into your account or have accepted cookies.
    Cookies - Our Digital Platforms store small text files on your device that identify your browser.  See Cookies and other tracking technologies below for more details. When you visit Our Digital Platforms and use Our services that means We need to identify you (e.g., where you book a cruise, sign into your account, where you want Us to identify you as a member of Our loyalty programs and where We need to remember your preferences).  Cookies can also be set when you open Our emails.
    Information about your interactions with Our websites - As well as the technical information above, We collect information about your visits to Our websites, including the full web addresses that you access, your path of clicks, through and from Our site (including date and time and whether you used a search engine), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call Our customer service number. When you browse Our websites.
    Information about your interactions with Our emails - We use elements embedded in Our emails (e.g., images and clear images) that let Us know whether you have opened or read an email.  If you follow links in Our emails, We may also set cookies on your system if you have enabled cookies.  This information also tells Us about your propensity to engage with Our emails. When you open and interact with email that We have sent you (unless you have opted out).  We compile information about how you interact with Our emails from Our profiling and personalized marketing activities – see Profiling and personalized marketing below.
    Information about the purchases you make onboard We collect information about your purchases along with the loyalty number and transaction information to enable you to purchase products and/or activities as well as to obtain loyalty benefits. If you make purchases with Us prior to or during your cruise, We collect these details at the point of payment including through Our Digital Platforms, call center or from your SeaPass (if the purchase is made onboard).
    Details relating to your use of onboard casinos We track details of your play and spend in onboard casinos (including offer codes, your customer ID, spend, loyalty rewards details and gaming habits).  We sometimes use these details to identify guests that may be interested in casino gaming. If you choose to use casinos onboard during your cruise, We collect these details when you play, including when you use your SeaPass card when you play. If you apply for credit for use at Our onboard casino, We will receive credit related information from Our credit check service provider.
    Information relating to third party promotions and offers We work with Our Business Partners so that you are able to use promotions and offers. To enable you to use these offers and promotions, We verify your details against those provided by Our Business Partners (such as the voucher number and expiration date). We receive these details from Our Business Partners if you have opted to receive promotions from them.

My Personas

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