In his role as managing director, China and Asia, Dr. Zinan Liu is responsible for the business development and operations of three of the company’s cruise brands across Asia: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.
Dr. Zinan Liu has more than 10 years of experience in managing the growth of international brands in China. In 1999, he served as senior consultant for Crosby MTM, an investment banking and consulting company headquartered in London, and was later promoted to vice president of its China operations, assisting the development of Western multinationals in the China market. During that time, Dr. Liu took charge of projects such as the acquisition by Scottish & Newcastle of shares in the Chongqing Brewery Company, and the formation of a joint venture between BTI and Jinjiang Group, among others.
In 2004, Dr. Zinan Liu served as marketing and customer director in China for HRG, a world-leading tour operator. Due to the leadership of Dr. Liu and his team, HRG achieved rapid business growth and development in the China market.
Dr. Zinan Liu graduated with a Ph.D. in Economics from University of London in the UK in 1992. He served as a senior lecturer in Economics at London Metropolitan University for seven years.