Chief Marketing Officer/Senior Vice President, Marketing
Jim Berra joined Royal Caribbean International as senior vice president and chief marketing officer in July 2015, overseeing all of the company’s advertising programs, marketing communications, social media and customer marketing. He also oversees all digital efforts, including the audience and site development for RoyalCaribbean.com. Prior to joining Royal Caribbean, Berra spent seven years at Carnival Cruise Lines as their Chief Marketing Officer. Prior to that Berra spent three years at Rodale, Inc., a global media publishing company and seven years at Starwood Hotels & Resorts in various managerial marketing posts, including senior vice president of customer marketing and strategic alliances where he oversaw Starwood’s customer relationship management, loyalty programs, and strategic alliances. Berra started his career at Hyatt Hotels & Resorts serving in a variety of marketing positions. Berra has won numerous marketing awards and accolades over the years, including being named to the Forbes list of the World’s Most Influential CMOs in 2013 and 2014. He has also received the Industry Impact Award by Inside Flyer Magazine, and was included in Brand Week’s list of Next Generation Marketers. A resident of Miami Beach, Fla., Berra holds bachelor’s degrees in economics and philosophy from Northwestern University.