Brian Rice serves as Executive Vice President and Chief Financial Office for Royal Caribbean Cruises Ltd. He is widely recognized as a leader in revenue management, having overseen the conceptual development and implementation of the company's highly regarded revenue-management systems and procedures. He also designed many of the company's financial-management models, and led numerous operational and financial initiatives.

After joining Royal Caribbean Cruises Ltd. in 1989, Rice served in a variety of senior management positions, including executive vice president, Revenue Performance; vice president, Market Planning and Development; and director, Revenue Planning and Analysis.

Prior to joining Royal Caribbean, he was director of sales planning and administration at Kloster Cruises Ltd., the former parent company of Norwegian Cruise Line and Royal Viking Line. He also has held several managerial positions in sales, marketing and finance.

Rice earned a bachelor's degree in marketing and management from Jacksonville University and a master's in business administration with a concentration in marketing and promotion from the University of Miami.