Royal Caribbean Announces Industry-First Loyalty Program Designed For Young Cruisers
Crown & Anchor Society Youth Program and New Adventure Ocean Enhancements Take Family Vacations to Next Level
MIAMI, March 26, 2007 - In another industry-leading move, Royal Caribbean International introduces the first loyalty program specifically designed for cruisers below the age of 18. Launching on Liberty of the Seas' maiden voyage on May 19, 2007, the Crown & Anchor Society Youth Program will offer membership benefits for younger guests every time they sail with the cruise line. Additionally, the launch of Liberty also will introduce new and exciting enhancements in Royal Caribbean's award-winning Adventure Ocean children and teen programming.
"Our dedication to provide the most enriching cruise vacation experience for families has earned Royal Caribbean many accolades year after year," said Adam Goldstein, president, Royal Caribbean International. "With the increase of multi-generational travel, it has become even more important to provide intriguing programs that cater to young cruisers as well as to adults. The new Crown & Anchor Society Youth Program and Adventure Ocean enhancements will give our younger guests many opportunities to enjoy new experiences and earn rewards at the same time."
Crown & Anchor Society Youth Program
Teens and children will be able to enjoy tailored benefits through Royal Caribbean's Crown & Anchor Society Youth Program, as well as earn cruise credits with the cruise line. Children will automatically attain their parent's membership level - whether Gold, Platinum, Diamond or Diamond Plus- when enrolled in the program. Members will be welcomed at the beginning of each cruise with a Youth Ultimate Value Booklet, which includes coloring pages, puzzles, games, and special offers for onboard amenities, including Ben & Jerry's; Airbrush Tattoo; arcade games; and Y-spa, Royal Caribbean's teen spa treatment menu. During the cruise, members also will receive a commemorative gift of Crayola Twistable crayons or a Royal Caribbean messenger bag. Parents can enroll their children in the program via the cruise line's website (www.RoyalCaribbean.com/youth) or through the Crown & Anchor Society customer service line (800-526-9723).
Adventure Theater by Camp Broadway
Royal Caribbean guests ages three to 17 can develop their performing arts skills and practice self-expression through Adventure Theater, an immersive program developed with Camp Broadway, New York City's renowned children's theater program. Camp Broadway taps professionals from the Broadway community and is credited for helping educators, students and families experience the theater in creative and meaningful ways through role-playing, interactive exercises and performances.
Teens and kids soon will be able to explore the magic of the theater on a Royal Caribbean ship. Each sailing will offer a series of three 45-minute Adventure Theater sessions tailored to each of the youth program's five age groups. Guests will learn performance fundamentals; music and dance techniques; and cultural elements from Royal Caribbean destinations through stories and folktales.
DJ For a Day (or Four)
Cruisers of all ages can learn to spin their favorite tunes at Scratch DJ 101 classes, created by New York's famed Scratch DJ Academy. In addition, on Liberty of the Seas, teens will have their own two-hour session in Fuel - the teens-only dance club - where they will receive hands-on turntable instruction while trying out their DJ skills. At the end of the four-day course, they will be able to showcase their music-mixing talents in a graduation performance open to family and friends. Founded in 2002 by Jam Master Jay (Run DMC), Rob Principe (CEO), and Reg E. Gaines (author of Bring in Da Noise, Bring in Da Funk), Scratch DJ Academy teaches students the popular music art form of DJ'ing in its New York, Miami, and Los Angeles facilities.
Build and Grow with Lowe's
Designed exclusively for Royal Caribbean, Build and Grow with Lowe's brings together parents and five-to-11-year-old children to build their own cruise ship. In the Build and Grow with Lowe's workshops, families construct and decorate a wooden cruise ship that will provide a lasting memory of their vacation. Budding builders are provided a cruise ship construction kit, which includes a Lowe's apron and safety goggles, and are awarded a certificate and a merit patch once the children deem the ship "sea worthy."
Play and Learn with Fisher-Price
Three to five year-old Aquanauts will explore, discover and learn about the world around them in six new classes created in partnership with Fisher-Price. For example, the Chefs on Deck program helps Royal Caribbean toddlers learn the basic skills of communicating, sharing and problem-solving by taking on the various roles in a game of preparing a meal. With stories, songs, toy table-settings and food, and Fisher-Price's popular Dora's Talking Kitchen - and a surprise visit by a Royal Caribbean chef - Chefs on Deck will help children explore the world around them through imagination, play and teamwork. Other new play and learn Aquanaut classes include Doodle Studio, To the Rescue, Train-O-Mania!, Zoo-Rific!, and Dino Adventure.
Royal Caribbean International is a global cruise brand with 20 ships currently in service and three under construction. Liberty of the Seas, the cruise line's newest ship, which debuts in April 2007, will share the title of largest cruise ship at sea with sister ship Freedom of the Seas. At 160,000 GRT with a capacity of 3,634 guests double-occupancy, Liberty of the Seas will sail alternating Eastern and Western Caribbean itineraries from Miami. The line also offers unique land-tour vacations in Alaska, Canada, Europe, Australia and New Zealand through its cruisetour division. For additional information or to make reservations, go to Royal Caribbean website or call (800) 327-6700. For travel professionals, go to CruisingPower websiteor call (800) 327-2056.