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Royal Caribbean International Announces New Brand Operations Group,
Appoints Goldstein Executive Vice President

- October 29, 2002 - Royal Caribbean International today announced a new Royal Caribbean International brand operations group under long-time company executive Adam Goldstein.

Strengthening Royal Caribbean International brand operations by aligning operations more closely with key support functions, the company named Goldstein executive vice president (EVP) of Brand Operations, a new position giving Goldstein broad responsibilities for Royal Caribbean International Fleet Operations; Newbuilding; Marketing and Sales; International; Supply Chain Management; and Royal Celebrity Tours, the company's land division. As EVP, Goldstein continues to report to Jack Williams, president and chief operating officer (COO) of Royal Caribbean International and Celebrity Cruises.

Most recently, senior vice president of Total Guest Satisfaction or hotel operations, Goldstein previously worked in Sales and Marketing, International, and Strategic Planning for the company. Trained as an attorney, he joined Royal Caribbean in 1988.

"In his 14 years with the company, Adam has excelled at every challenge and every assignment," said Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain. "I am confident he and his new team will take the Royal Caribbean brand to an even higher standard of excellence."

"By creating a separate operations group under Adam, we are able to give the Royal Caribbean brand the greater visibility and focus, and the dedicated management it needs to achieve even greater success in the future," Williams said.

"I am very proud to continue my long affiliation with Royal Caribbean International in my new role as executive vice president," Goldstein responded. "In my mind, it is the great spirit and dedication of Royal Caribbean's people that have made this and so much else possible."

Three executives gain wider responsibilities in the new brand operations group. All report to Goldstein in the new structure.

Harri Kulovaara becomes senior vice president of Fleet Operations. Formerly senior vice president of Marine Operations, Kulovaara adds Total Guest Satisfaction to his existing responsibilities in Newbuilding and Marine Operations.

Dan Hanrahan continues as senior vice president of Marketing and Sales, managing Royal Caribbean International brand marketing and North American Sales. He adds a strengthened sales organization under recently-appointed Senior Vice President of North American Sales, Lisa Bauer, and picks up Itinerary Planning responsibilities for both brands.

The new brand operations group continues to build on the company's land-and-tour operations, as the scope of these activities expands worldwide. The new group combines Royal Celebrity Tours, Shore Excursions, and Pre and Post Guest Satisfaction under one department, which reports now to Royal Celebrity Tours President Craig Milan.

There are no changes in the other departments in the new brand operations group.

At Royal Caribbean's sister company, Celebrity Cruises, there are few changes in brand operations as a result of the changes at Royal Caribbean. Senior Vice President of Fleet Operations Dietmar Wertanzl continues to wield combined responsibilities for Total Guest Satisfaction and Marine Operations, and Senior Vice President of Marketing Steve Hancock continues to oversee brand marketing. Hancock adds an E-Marketing team to support the Celebrity brand. Wertanzl and Hancock continue to report to Williams.

Company President and COO Jack Williams continues to manage Celebrity brand operations, as well as core support functions - Human Resources; Information Technology; Safety, Environment, and Security; Revenue Performance; and Island Cruises, the company's European joint venture.

"I am extremely pleased that these very talented individuals have accepted the responsibility - and the challenge - of leading this organization forward," Williams said, "and I personally will do everything in my power to make sure they succeed."

All changes are effective immediately.

Royal Caribbean International and Celebrity Cruises are operated by global cruise company Royal Caribbean Cruises Ltd. The company has a combined total of 24 ships in service and four under construction or on firm order. It also offers unique land-tour vacations in Alaska, Canada and Europe through its cruise-tour division.


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