Boaty McBoatface Wordsmith to Advise Royal Caribbean on Future Ship

Naming assignment proves that Internet fame is more than “fleeting."
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The Royal Caribbean International management team has announced that James Hand, publicist, and inadvertent catalyst of the UK’s Natural Environment Research Council (NERC) naming contest, will come onboard as Chief Naming Officer. Maybe.

He has yet to formally accept the cruise line’s offer, reports USA Today, to consult on future ship names for the line, but is expected to engage in initial discussions with the team when he joins Harmony of the Seas’ inaugural festivities in Southampton, UK this May.

What’s in a name? Inspiration. Aspiration. Luck. Was Endeavour a coincidence? This is the field of inquiry for nameology, an effort getting a little more attention thanks to Mr. Hand’s recent, provocative suggestion that the latest, most advanced Polar research ship in the history of the UK be named Boaty McBoatface. To see what is in a 227,000 GRT ship, if not a name, check out this 60-second hard-hat tour.

For the latest on Harmony of the Seas, Royal Caribbean’s newest and largest ship (at least for now), visit

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