From exploring Santa Bárbara Castle to sipping local wine by the sea, the best things to do in Alicante, Spain, reveal the perfect balance of history, flavor and coastal beauty.

Alicante, a sun-drenched gem on Spain’s Costa Blanca, blends Mediterranean charm with centuries of history and a relaxed coastal vibe. From its golden beaches to ancient fortresses, this seaside city offers something for every traveler. Whether you’re here on a cruise stop or an extended holiday, here are the best things to do in Alicante, Spain.

1. Explore Santa Bárbara Castle

Perched high on Mount Benacantil, Santa Bárbara Castle dominates the Alicante skyline. The fortress dates back to the 9th century and offers panoramic views of the city and coastline. Wander through its courtyards, ancient ramparts and lookout points where you can imagine the battles once fought for control of this strategic hilltop. Inside, exhibitions reveal the castle’s long history, from Moorish origins to Spanish rule. The climb is steep but rewarding or you can take a lift from Postiguet Beach for easier access.

2. Stroll Along the Explanada de España

The Explanada de España is Alicante’s most iconic promenade, lined with palm trees and a mosaic walkway made of six million marble tiles. As you stroll along the waterfront, you’ll find cafés, market stalls and street musicians adding to the lively atmosphere. It’s one of the top things to do in Alicante for soaking up the city’s rhythm and sea breeze. Stop for a café con leche or a glass of sangria as you watch the boats drift across the marina.

3. Relax at Postiguet Beach

Few experiences capture the heart of Alicante like a lazy afternoon at Playa del Postiguet. Just steps from the old town, this sandy stretch offers calm blue waters and a wide beach promenade lined with restaurants and bars. Locals and visitors alike come here to swim, sunbathe and enjoy seaside dining. For those who prefer a quieter scene, nearby San Juan Beach offers soft sand and more space to unwind. The beaches here are some of the cleanest and most inviting on Spain’s Mediterranean coast.

4. Wander Through Alicante’s Old Town

Known as El Barrio, Alicante’s old town is a maze of narrow streets, colorful facades and vibrant nightlife. During the day, explore its charming plazas, small art galleries and local shops. Stop by the Basilica of Santa María, the city’s oldest church, built on the remains of a Moorish mosque. As evening falls, El Barrio transforms into a lively hub of tapas bars and music, where the scent of garlic and grilled seafood fills the air. Experiencing this lively neighborhood is one of the most fun things to do in Alicante.

5. Visit the Charming Village of Guadalest

About an hour from Alicante, the hilltop village of Guadalest is one of Spain’s most picturesque towns. Surrounded by rugged mountains, it feels like stepping back in time. Wander through cobbled streets that lead to craft shops and family-run cafés and make your way to San José Castle for stunning views over the valley below. With its peaceful setting and dramatic scenery, Guadalest offers a beautiful escape from the coast.

6. Discover Alicante’s Wine Country

Alicante is home to a proud winemaking tradition that dates back centuries. A visit to nearby Novelda or the Vinalopó Valley reveals vineyards producing robust reds and crisp white wines. Many wineries welcome guests for tastings paired with olive oils, local cheeses and traditional tapas. You’ll learn about the region’s unique grape varieties, such as Monastrell, while enjoying the rustic beauty of Spain’s countryside. For wine enthusiasts, this is one of the best things to do in Alicante.

7. Enjoy Art and Culture at MARQ Museum

The Archaeological Museum of Alicante (MARQ) is one of the city’s most fascinating attractions. Housed in a former hospital, the museum uses innovative displays to bring ancient history to life. From prehistoric tools to Roman mosaics, each exhibit reveals another layer of Alicante’s past. Interactive exhibits and multimedia installations make it engaging for visitors of all ages. A visit here offers a deeper understanding of how the region evolved through centuries of trade, conquest and culture.

8. Experience Local Flavors at Mercado Central

Alicante’s Mercado Central is the heart of daily life in the city. Step inside to find rows of colorful stalls piled high with fresh seafood, fruit, olives and spices. Locals come here for their groceries, but visitors love the vibrant atmosphere and aromas of Mediterranean cuisine. Stop at a small tapas counter for a plate of jamón ibérico or freshly prepared empanadas. Sampling local specialties at the market is one of the most authentic and fun things to do in Alicante.

9. Take a Day Trip to Benidorm

Benidorm, located just 45 minutes from Alicante, offers a completely different side of the Costa Blanca. Known for its tall skyline and lively beaches, this coastal resort combines relaxation with entertainment. Spend a few hours exploring its shops, enjoying water sports or simply lounging by the sea. The city’s promenade and beachfront restaurants provide a great setting for an afternoon of people-watching and sunshine.

10. Catch the Sunset at Mount Benacantil

End your day in Alicante with a walk or drive up Mount Benacantil for a stunning sunset view. As the sun dips behind the mountains, the sea shimmers in shades of gold and pink and the city lights begin to twinkle below. From this vantage point, you can see why Alicante’s blend of history, nature and coastal beauty continues to captivate visitors from around the world.

What Are the Top Things to Do in Alicante?

The top things to do in Alicante include exploring Santa Bárbara Castle, strolling the Explanada de España and relaxing at Postiguet Beach. Visitors also love wandering through the old town, taking day trips to Guadalest or Benidorm and enjoying wine tastings in the nearby countryside. Whether you’re interested in history, culture or pure relaxation, Alicante offers an experience that perfectly captures the charm of the Costa Blanca.

Discover Things to Do in Alicante, Spain With a Shore Excursion

Alicante is a city that balances coastal beauty with authentic Spanish culture. Shore excursions make it easy to experience the highlights, from exploring ancient castles to savoring local wines or relaxing by the sea. However you choose to explore, Alicante’s warm sunshine, welcoming atmosphere and scenic charm make it one of Spain’s most unforgettable destinations.