Ålesund, perched dramatically on Norway’s west coast, is a city unlike any other. With its pastel-colored Art Nouveau buildings, sweeping fjord views and rich fishing heritage, this vibrant seaport offers more than scenic beauty—it’s also a fantastic place to shop for unique treasures. From handmade crafts to edible delicacies, shopping in Ålesund is as much about discovering local culture as it is about finding the perfect keepsake.
If you’re wondering what to buy in Ålesund, here are 10 souvenirs that capture the spirit of this Norwegian gem.
1. Norwegian Knitwear
Wool has always been part of Norway’s story and Ålesund is no exception. Look for hand-knit sweaters, scarves and mittens made from soft Norwegian wool, often featuring traditional patterns like the classic “Selbu rose.” These timeless pieces are warm, stylish and practical souvenirs for surviving cold winters back home. Many shops carry both modern designs and classic heritage patterns, making knitwear one of the best souvenirs in Ålesund.
2. Troll Figurines
Trolls are a playful part of Norwegian folklore and you’ll see them everywhere in souvenir shops around Ålesund. Made from ceramic, wood or resin, troll figurines range from cute and whimsical to wild and mischievous. Each piece reflects the island nation’s rich storytelling tradition. They’re light to pack and a fun reminder of your visit—perfect for children or anyone with a love for myth and legend.
3. Hand-Blown Glassware
Ålesund is known for its artistic flair and one of the most popular crafts is hand-blown glass. Local workshops create delicate bowls, vases, ornaments and jewelry, often inspired by the colors of the sea and fjords. These shimmering pieces reflect both craftsmanship and artistry, making them standout souvenirs. For something truly special, look for pieces signed by local artisans—you’ll take home a functional work of art.
4. Cod Liver Oil and Seafood Products
Fishing has long been at the heart of Ålesund’s identity and seafood products are among the most authentic souvenirs you can buy. Cod liver oil, rich in omega-3, is a traditional Norwegian staple, often sold in small bottles that are easy to bring home. You can also find packaged smoked salmon, dried cod (stockfish) and herring tins—delicious reminders of Ålesund’s maritime roots.
5. Brown Cheese (Brunost)
One of Norway’s most unique foods, brunost is a caramelized brown cheese made from whey. It has a slightly sweet, fudge-like flavor that surprises first-time tasters. Available in small, travel-friendly blocks, brunost makes for an unusual and authentic gift to share back home. It pairs beautifully with crispbread or waffles and offers a taste of Norwegian tradition with every bite.
6. Sami Handicrafts
Although Ålesund is not in the far north, many shops carry handicrafts made by the indigenous Sami people. Look for reindeer leather goods, colorful woven belts or silver jewelry inspired by nature and tradition. These items highlight Norway’s cultural diversity and provide meaningful souvenirs. A Sami-made bracelet or knife connects you to the broader heritage of the country.
7. Local Chocolates and Sweets
If you’re searching for something sweet to take home, Ålesund’s shops carry plenty of Norwegian chocolates and candies. Popular brands include Freia milk chocolate, marzipan treats and salty licorice, a beloved Nordic specialty. These are easy souvenirs to pack and share, offering a simple yet delicious way to bring a little piece of Norway to friends and family.
8. Viking-Inspired Jewelry and Souvenirs
Norway’s Viking past still resonates today and Viking-inspired items are among the best things to buy in Ålesund. Jewelry featuring Thor’s hammer, rune inscriptions or ship motifs can be found in many local stores. You’ll also see drinking horns, replica swords and shields for history enthusiasts. These pieces combine mythology, craftsmanship and a touch of adventure in every design.
9. Traditional Norwegian Ceramics
For something practical yet beautiful, look for locally made ceramics. Bowls, mugs and plates decorated with Nordic designs or coastal-inspired motifs are perfect for everyday use. Many workshops in Ålesund and surrounding towns produce handcrafted pieces, making them ideal souvenirs for your kitchen or dining table. They’re both functional and artistic, adding a touch of Norwegian charm to your home.
10. Antiques and Collectibles on Moloveien Street
If you want something truly one-of-a-kind, Moloveien Street in Ålesund’s old harbor district is the place to go. This historic area features unique boutiques specializing in antiques, glasswork and home goods. You might discover vintage collectibles, handcrafted furniture or decorative art from Norway’s past. Shopping here is an experience in itself, allowing you to explore Ålesund’s charm while finding memorable treasures.
Shopping Excursions in Ålesund
To combine sightseeing with souvenir hunting, a guided excursion is one of the best ways to experience shopping in Ålesund.
- On Foot in the Art Nouveau Town
- This walking tour takes you through the colorful streets of one of Europe’s last remaining Art Nouveau cities. Stroll past pastel-colored buildings adorned with towers, turrets and flourishes while learning about the city’s rebirth after the devastating fire of 1904. Along the way, you’ll pass through Old Town and the fishing harbor, where shops and boutiques are tucked among historic streets. This is the perfect opportunity to admire architecture, soak up history and stop into local stores for unique souvenirs in Ålesund.
What to Buy in Ålesund?
When deciding what to buy in Ålesund, start with traditional keepsakes like Norwegian knitwear, troll figurines and hand-blown glassware that reflect the city’s artistry and folklore. Add local flavors like smoked salmon, cod liver oil and sweet brunost for edible gifts or browse Moloveien Street for antiques and one-of-a-kind treasures. Whether you choose jewelry, handicrafts or simple sweets, these souvenirs in Ålesund are infused with the character of Norway’s Art Nouveau capital.
Want to explore more of what makes Ålesund unforgettable? Discover the best time to visit and learn what Ålesund is known for.