Whether you're browsing market stalls near the Fifth Station or exploring gift shops in towns like Fujinomiya or Kawaguchiko, there are countless Mt. Fuji souvenirs that go beyond typical keychains. From edible delights to handcrafted keepsakes, these mementos offer a lasting connection to Japan’s most iconic peak.
Here are the top 10 souvenirs to buy at Mt. Fuji that capture the essence of this world-famous destination.
1. Mt. Fuji Shaped Chocolates
One of the most whimsical Mt. Fuji souvenirs is the locally made chocolate molded into the shape of the mountain. Often crafted with a white chocolate cap to mimic the snow-covered peak, these treats come in beautifully designed boxes that reflect the serenity of the mountain. They're perfect for gifting — or keeping for yourself as a sweet reminder of your time in Japan.
2. Mt. Fuji Glassware
Delicate yet functional, Mt. Fuji glassware is a standout souvenir for travelers who want something elegant and usable. These handcrafted glasses feature a miniature silhouette of Mt. Fuji rising from the base, becoming more visible as you pour in your drink. Many are created by Japanese artisans using Edo glass-blowing techniques and they’re often sold in curated gift shops near the Mt. Fuji World Heritage Center.
3. Fujisan Tenugui (Japanese Hand Towels)
Tenugui are traditional Japanese hand towels made from thin, patterned cotton and at Mt. Fuji, they’re often decorated with mountain motifs, cherry blossoms or calligraphy. They serve both decorative and practical purposes and their lightweight size makes them ideal for packing. Pick up a Mt. Fuji-themed tenugui from souvenir shops around Fujiyoshida or shrine gift stalls.
4. Mt. Fuji Incense and Burners
In Japanese culture, incense represents peace, reflection and spiritual connection — all sentiments deeply associated with Mt. Fuji. Souvenir shops near shrines and temples often sell incense sets that include ceramic burners shaped like the mountain itself. As the incense burns, wisps of smoke curl up through the peak, creating the image of an “active” Fuji. These artistic pieces make thoughtful gifts and meditative decor.
5. Local Sake from the Mt. Fuji Region
Mt. Fuji’s pure mountain spring water is ideal for sake production and several local breweries take full advantage of this natural resource. You’ll find specialty sake bottles featuring Mt. Fuji on their labels or molded into ceramic mountain shapes. Some tasting rooms near the Fifth Station or in Kawaguchiko offer samplers that let you try various brews before choosing one to take home.
6. Yamanashi Koshu Wine
While most people associate sake with Japan, the Mt. Fuji region is also home to the Koshu wine grape, cultivated in Yamanashi Prefecture. Light, crisp and uniquely Japanese, Koshu wine makes for an elevated souvenir. Visit wine shops or specialty markets in the Mt. Fuji area to find bottles packaged in artful boxes, often with mountain imagery and regional detailing.
7. Mt. Fuji Omamori (Good Luck Charms)
For a culturally rich keepsake, look for omamori — small, colorful cloth pouches believed to offer blessings or protection. At places like Fujisan Hongu Sengentaisha Shrine, omamori are often themed around safe travels, health or success and feature Mt. Fuji symbols. They’re traditionally kept in wallets, cars or luggage and make a meaningful, authentic gift with spiritual ties to the mountain.
8. Mt. Fuji Shaped Manju and Wagashi
Japanese confectionery takes on artistic form near Mt. Fuji, especially when it comes to manju (sweet buns filled with red bean paste) and wagashi (traditional sweets). At souvenir stands, you’ll often find treats molded into Fuji’s silhouette, colored with natural dyes to resemble sunrise or snow. These delicate sweets are both beautiful and delicious, often boxed for easy travel.
9. Mt. Fuji Postcards and Prints by Local Artists
Instead of mass-produced postcards, seek out hand-printed or illustrated versions by artists based in the Mt. Fuji region. Many depict the mountain in different seasons — glowing orange in autumn, framed by cherry blossoms in spring or snow-draped in winter. These make inexpensive yet meaningful mementos that double as frame-worthy art.
10. Mt. Fuji Themed Stationery and Washi Tape
Japan’s love for paper goods is on full display at shops around Mt. Fuji, where stationery featuring mountain-themed prints is both charming and useful. Look for washi tape decorated with scenic views, notebooks embossed with Fuji’s profile or origami sets with themed paper. They're perfect for journaling your travels or gifting to friends who love creative design.
Find The Best Souvenirs at Mt. Fuji
If you’re planning a visit to Mt. Fuji on a guided shore excursion, there are options that include time for shopping. Here's a quick overview of one excursion with shopping opportunities:
- Fujisan Hongu Sengentaisha Shrine & Mt. Fuji World Heritage Center: Visit one of the most revered shrines dedicated to Mt. Fuji, explore the cultural exhibits at the nearby World Heritage Center and enjoy time to browse local souvenir shops in Fujinomiya City — including vendors selling specialty foods, crafts and Mt. Fuji-themed items.
What to Buy at Mt. Fuji?
If you're wondering what to buy at Mt. Fuji, consider traditional crafts, edible treats and cultural keepsakes that celebrate the beauty and legacy of Japan’s most iconic peak. Whether you’re browsing quaint shops near the 5th Station or exploring cultural centers like the Fujisan Hongu Sengen Taisha Shrine, there’s no shortage of memorable Mt. Fuji souvenirs to bring home. From locally made ceramics to Mt. Fuji–shaped chocolates, each item offers a piece of the mountain’s timeless charm.
