Set on the sunny shores of Hawke’s Bay, Napier is a city of color, creativity and coastal charm. Known as the Art Deco Capital of the World, it blends 1930s architectural elegance with a vibrant wine scene and friendly, small-town energy. Here, pastel-hued buildings line the palm-fringed Marine Parade, while world-class vineyards stretch across rolling hills just minutes from the sea. Whether you love history, food or the outdoors, here are the 10 best things to do in Napier, New Zealand.
1. Explore Napier’s Art Deco Architecture
When a massive earthquake struck in 1931, Napier was almost completely rebuilt in the Art Deco style that defined the era. Today, the city feels like a step back in time, with its geometric facades, bold colors and intricate detailing. Take a self-guided walk or join a local tour through downtown to learn how this elegant design became Napier’s signature look. Keep an eye out for landmarks such as the Daily Telegraph Building and the National Tobacco Company, two of the most photographed examples of Art Deco architecture in the world.
2. Stroll Along Marine Parade
Running parallel to the Pacific Ocean, Marine Parade is Napier’s scenic waterfront promenade, and one of the city’s most beloved places to explore. Lined with gardens, fountains, sculptures and cafes, it’s perfect for a morning walk or an afternoon bike ride. Stop at the Pania of the Reef statue, a bronze tribute to a Māori legend, or relax by the seaside sunken gardens. As the sun sets, the ocean glows in shades of pink and gold, offering one of the best photo spots in Hawke’s Bay.
3. Visit the National Aquarium of New Zealand
Located right on Marine Parade, the National Aquarium is home to an incredible array of marine life from New Zealand and beyond. Watch sharks glide above you in the ocean tunnel, see playful little penguins and learn about local conservation efforts. It’s an easy and enjoyable stop for families or anyone fascinated by the underwater world.
4. Discover Hawke’s Bay Wine Country
Napier is at the heart of Hawke’s Bay, one of New Zealand’s premier wine regions. A short drive from the city takes you to award-winning vineyards and boutique cellar doors. Sample syrah, merlot and chardonnay amid stunning countryside views or enjoy a leisurely wine-and-cheese pairing at a local estate. The region’s Mediterranean climate makes it ideal for viticulture, and the hospitality is as warm as the sunshine. Visiting vineyards is truly one of the top things to do in Napier for wine lovers.
5. Take in the Views From Te Mata Peak
A short journey from Napier brings you to Te Mata Peak, one of the most spectacular lookouts in Hawke’s Bay. The drive or hike to the summit rewards you with sweeping views of rolling vineyards, the Tuki Tuki Valley and the Pacific coastline. Māori legend tells of the giant Te Mata O Rongokako, who fell asleep here after trying to prove his strength. Standing at the top, with the wind in your hair and the landscape stretching for miles, it’s easy to see why this place is so special.
6. Visit Cape Kidnappers & the Gannet Colony
Nature lovers will want to visit Cape Kidnappers, home to the world’s largest mainland gannet colony. Thousands of these striking white seabirds nest on the cliffs, soaring overhead or diving into the sea for fish. Scenic tours take you across coastal farmland to their nesting sites, where you can observe the birds up close and learn about their fascinating behavior. The views of the cape and ocean beyond are unrivaled.
7. Cycle the Hawke’s Bay Trails
One of the most fun things to do in Napier is to explore the region by bike. The Hawke’s Bay Trails form a network of scenic cycling paths that wind through vineyards, orchards and along the coast. With mostly flat terrain and optional e-bike rentals, it’s a relaxed way to experience the countryside at your own pace. Stop for wine tastings, coffee breaks or simply enjoy the fresh sea air as you ride through picturesque landscapes.
8. Experience Māori Heritage & Culture
Napier and Hawke’s Bay are rich in Māori history. Local cultural tours offer the chance to hear ancient stories, witness traditional songs and dances and understand the deep connection between the land and its people. Whether you attend a welcome ceremony or visit a local marae, these experiences provide a meaningful glimpse into Aotearoa’s heritage and the pride that continues to shape its communities today.
9. Shop & Dine in Downtown Napier
Downtown Napier is filled with boutique shops, art galleries and cozy cafes. Browse for local crafts, jewelry or vintage finds among the beautifully preserved Art Deco streets. For dining, try fresh seafood, gourmet cheese or seasonal produce from nearby farms. Pair your meal with a glass of Hawke’s Bay wine and watch the world go by from a sunny outdoor terrace. The city’s welcoming atmosphere makes even a casual stroll downtown feel like a highlight.
10. Visit Bluff Hill Lookout
For another incredible view of the coastline and Napier’s port, head to Bluff Hill Lookout. The drive winds through quiet residential streets before opening to a panoramic vantage point where ships dock below and the ocean stretches endlessly beyond. It’s a peaceful place to reflect on your trip and capture one last sweeping photo of this coastal gem.
What Are the Top Things To Do in Napier?
The top things to do in Napier include exploring its world-famous Art Deco architecture, strolling along Marine Parade and discovering Hawke’s Bay wine country. Outdoor enthusiasts can bike through the scenic trails, visit Te Mata Peak or see the gannets at Cape Kidnappers. For a taste of local culture, experience a Māori performance, or learn about the city’s unique history at the National Aquarium and downtown museums. Whether you love architecture, wine or nature, there are endless fun things to do in Napier.
Discover Napier, New Zealand With a Shore Excursion
Napier perfectly blends heritage, flavor and coastal beauty. Booking a Napier shore excursion makes it easy to experience the highlights, from vineyard tastings and panoramic lookouts to cycling trails and seaside promenades. However you explore, this charming New Zealand port captures the spirit of Hawke’s Bay — creative, colorful and full of life.
