Golden fields of lavender, sun-warmed stone villages and the scent of rosemary drifting on the breeze—Provence is the French countryside at its most romantic. But this dreamy destination offers more than scenic beauty and rustic charm. It’s also one of the best places to shop in France, with markets and artisan boutiques that overflow with local treasures. If you’re wondering what to buy in Provence, the answer lies in its land, traditions and timeless elegance.
Whether you’re wandering a shaded square in Le Castellet or exploring a lively street market in Sanary-sur-Mer, here are 10 Provence souvenirs that capture the heart and soul of the region.
1. Lavender Products from the Fields of Provence
No item is more iconic in Provence than lavender. Grown in vast fields that turn the countryside purple in summer, it’s harvested to create everything from essential oils to linen sprays and hand creams.
Markets in places like Ollioules and Sanary-sur-Mer are filled with sachets tied in ribbon, lavender-infused soaps and even culinary-grade lavender for cooking. Its calming scent will transport you back to Provence long after you’ve returned home.
2. Olive Oil and Tapenades
Provence is blessed with sun-soaked groves of olive trees, many of which are harvested by small family farms. The extra virgin olive oils produced here are rich, peppery and often infused with local herbs like thyme or basil.
Alongside bottles of golden oil, you’ll also find jars of tapenade—an olive spread blended with anchovies, garlic or sun-dried tomatoes. These are perfect to bring back as gifts or to recreate your favorite Provençal apéro at home.
3. Herbes de Provence Blends
If you’re wondering what to buy in Provence that brings the region’s flavors into your kitchen, this one’s for you. Herbes de Provence is a fragrant mix of dried thyme, rosemary oregano, marjoram and savory, often with a hint of lavender.
Pick up a pouch or ceramic jar of this aromatic blend from a street market or artisanal food shop. It’s a simple, authentic souvenir that transforms everyday meals with a dash of the South of France.
4. Handmade Pottery and Ceramics
The small villages of Provence are dotted with artist studios and family-run potteries. In places like Le Castellet and Ollioules, you’ll find everything from rustic terracotta to colorful faïence—hand-painted dishes featuring sunflowers, olives and cicadas.
Many studios offer pieces with subtle Provencal patterns and glazes inspired by the earth tones of the landscape. Whether it’s a serving platter or a little olive dish, handmade pottery is a beautiful and functional way to bring home a piece of Provence.
5. French Soaps (Savon de Marseille)
Soap-making has been a tradition in this part of France for over 600 years. Savon de Marseille—made from olive oil and other natural ingredients—is beloved for its purity and gentle scent.
The cubes of soap often come stamped with their place of origin and you’ll find them in markets and boutiques all across Provence. Look for varieties scented with lavender, verbena or honey, all wrapped in elegant paper or linen cloth. They make excellent gifts that are both luxurious and practical.
6. Locally Crafted Jewelry
Artisan jewelers in Provence often draw on natural materials and ancient inspiration. You’ll find delicate silver necklaces, bronze cuffs and hand-beaded earrings that reflect the colors and textures of the region.
Many artists work out of small workshops tucked into village alleys or behind leafy courtyards, especially in towns like Le Castellet. Each piece is unique, often made in limited quantities and represents the perfect blend of local artistry and timeless style.
7. Nougat and Navette Biscuits
Provence is a paradise for sweet lovers. Nougat—made with honey, almonds and pistachios—is soft, chewy and often flecked with dried fruit. It’s a traditional treat that’s been made in the region for centuries.
Another must-try is the navette biscuit, shaped like a boat and flavored with orange blossom. These sweets are often sold in beautifully packaged tins or wrapped in wax paper, ideal for gifting or savoring later with a cup of tea.
8. Woven Market Baskets
You’ve likely seen the classic French market basket—structured, handwoven and slung effortlessly over a local’s shoulder at the farmers market. These straw totes are made throughout Provence, often with leather handles and natural dyes.
Not only are they stylish, but they’re also incredibly useful—whether you're heading to the beach, grocery store or just want a fashionable carryall that reminds you of warm days in the Mediterranean sun.
9. Art and Linens from Local Workshops
Many villages in Provence are part of the Ville et Métiers d'Art network, which supports and promotes traditional craftsmanship. That means you’ll find quality hand-stitched linens, hand-printed tea towels and even watercolor paintings by local artists in shops that double as studios.
Look for embroidered tablecloths, cotton napkins in Provencal prints or framed sketches of lavender fields and olive trees. These are meaningful keepsakes and support the preservation of local art.
10. Rosé and Provençal Wines
No trip to Provence is complete without sipping a glass of chilled rosé. The region is famous for its pale pink wines, which are light, dry and perfect for warm afternoons. Local vineyards also produce reds and whites from varietals like Grenache, Syrah and Vermentino.
Many small producers sell directly at weekly markets, where you can chat with winemakers and sample before you buy. Pick up a bottle—or a few—for a toast to your Provençal adventure back home.
Where to Go Shopping in Provence
Each village in Provence brings something unique to the table. In Le Castellet, shop for handmade candles, leather goods and ceramics as you wander its flower-filled alleyways. In Sanary-sur-Mer, explore open-air markets full of regional treats, artisan jewelry and sea-inspired souvenirs. And in Ollioules, witness local craftspeople in their element, shaping pottery and creating art in age-old workshops.
Don't rush your time—half the joy of shopping in Provence is soaking in the relaxed pace and the conversations you'll have with makers proud of their craft.
Shopping Shore Excursion Highlights
Want to dive deeper into Provence’s artisan traditions? These excursions let you experience the region’s creative heart while picking up unforgettable finds:
- Discover the Best of Provence – Spend the day exploring Marseille’s historic Old Port, the artisan-filled hilltop village of Le Castellet and seaside Sanary-sur-Mer. You’ll have time to shop for locally made jewelry, leather and home goods while enjoying sweeping views of the Mediterranean.
- Ollioules Village Art & Tasting – Step into the artistic soul of Provence on this walking tour through Ollioules. Visit art studios, watch craftspeople in action and sample traditional confections like nougat and navettes at a historic candy factory.
- Aix-en-Provence – Stroll the elegant Cours Mirabeau and the cobbled lanes of Aix’s Old Town, surrounded by fountains and 18th-century mansions. This former capital of Provence offers a perfect blend of history, charm and free time to shop at your leisure in local boutiques and open-air markets.
What to Buy in Provence?
Still wondering what to buy in Provence? Start with a bottle of local olive oil, a bar of lavender-scented soap or a piece of hand-painted pottery—each one a perfect reminder of the region’s beauty and soul.
Shopping in Provence isn’t just about things—it’s about stories. The scent of herbs in the air, the feel of a woven basket under your arm, the taste of nougat as you walk sunlit streets. With every souvenir, you’re taking home a little bit of Provence's art de vivre.
