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Discover the Best Souvenirs in Belgium for Unique Finds

What to Buy When Shopping in Belgium

From melt-in-your-mouth chocolate and handwoven lace to comic book keepsakes and jenever spirits, here’s what to buy in Belgium for a flavorful and culturally rich souvenir haul.

Belgium might be known for its medieval towns and mouthwatering chocolates, but its shopping scene is equally delightful. Whether you're wandering through Bruges’ cobbled streets or browsing boutiques in Brussels, there’s no shortage of authentic finds to bring home. If you’re wondering what to buy in Belgium, this guide covers the must-have Belgium souvenirs that capture the heart and flavor of this charming country.

1. Belgian Chocolate

Belgium’s famed chocolatiers offer creamy pralines, rich truffles and inventive flavors worth savoring. - Bruges, Belgium
Belgium’s famed chocolatiers offer creamy pralines, rich truffles and inventive flavors worth savoring. - Bruges, Belgium

You simply can’t leave Belgium without indulging in its most iconic treat. Belgian chocolate is renowned worldwide for its creamy texture and rich flavors. Visit local chocolatiers for artisan pralines, truffles, and unique flavors like sea salt caramel or even onion-infused chocolate.

2. Lace From Bruges

Belgian lace, especially from Bruges, is a traditional craft that dates back centuries. Hand-made lace doilies, table runners and delicate lacework accessories make for elegant, timeless souvenirs.

3. Belgian Beer

With over 1,500 varieties, Belgian beer is a must-try and a must-buy. Look for Trappist ales brewed by monks, fruity lambics or unique saisons. Many shops offer tasting packs for easy gifting.

4. Speculoos Cookies

Speculoos are spiced shortcrust biscuits often associated with Belgian holiday traditions. These crunchy, cinnamon-spiced cookies are perfect for coffee pairings and come beautifully packaged for souvenirs.

5. Tin-Glazed Pottery

Known as Delftware in neighboring Holland, Belgium has its own take on blue and white pottery. Plates, mugs and decorative tiles showcasing Flemish designs make stunning keepsakes.

6. Belgian Comics Memorabilia

Belgium has a rich comic book culture with famous characters like Tintin, The Smurfs and Lucky Luke. Pick up comic books, figurines or quirky merchandise from local shops for a fun, nostalgic souvenir.

7. Handmade Waffles & Waffle Irons

Belgian waffles are legendary, and while devouring them fresh is a must, you can also buy packaged versions or even a traditional waffle iron to recreate them at home.

8. Artisanal Mustard

Belgian mustard has a sharp, tangy bite that’s a far cry from its mild American counterpart. Look for jars from regional producers like Tierenteyn-Verlent, especially in Ghent or Bruges.

9. Belgian Linen

High-quality linen products — tablecloths, napkins and kitchen towels — are another specialty. They’re durable, beautifully crafted and offer a practical souvenir that brings Belgian charm into your home.

10. Local Spirits: Jenever

Often considered the grandfather of gin, jenever is a juniper-flavored spirit traditionally enjoyed in Belgium. Bottles come in various flavors and make for a unique and authentic gift.

Discover Shopping Excursions in Belgium

Explore Bruges’ medieval streets, visit chocolatiers, and enjoy free time by the Lake of Love. - Bruges, Belgium
Explore Bruges’ medieval streets, visit chocolatiers, and enjoy free time by the Lake of Love. - Bruges, Belgium

To make the most of your shopping experience in Belgium, consider joining these excursions designed to blend culture, history and, of course, shopping:

  • Scenic Flanders
    • Enjoy a leisurely motorcoach tour through Flanders’ scenic countryside. Visit historic Bruges, shop at one of the largest chocolate stores and explore the quaint village of Damme. Conclude your adventure with a visit to Loppem Castle and its charming shrubbery maze.
  • Sweet Walking Tour of Bruges
    • Immerse yourself in the medieval charm of Bruges on a guided walking tour. Meander through cobblestone streets, admire historic landmarks and stop at three different chocolatiers to taste Belgium’s finest exports. Afterwards, enjoy free time to shop, wander or relax by the picturesque Lake of Love.

What to Buy in Belgium?

Choose Belgian chocolate, lace, beer, and local treats for meaningful, culturally rich souvenirs. - Bruges, Belgium
Choose Belgian chocolate, lace, beer, and local treats for meaningful, culturally rich souvenirs. - Bruges, Belgium

When deciding what to buy in Belgium, start with timeless classics like Belgian chocolate, lace and beer. Add unique items such as speculoos cookies, artisanal mustard and comic book memorabilia for a true taste of Belgian culture. Whether you’re hunting for elegant home goods or edible delights, these Belgium souvenirs will ensure you bring a little piece of this beautiful country back with you.

Keep Exploring Belgium

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