Playa El Faro is the city's central beach and is named in honor of its iconic lighthouse. Designed and built in the 1950s in a unique architectural style, it marks the end of La Serena's main thoroughfare. Visitors can climb to the top of the lighthouse for panoramic ocean views.
La Serena is home to two main museums. The Archaeological Museum of La Serena uses thousands of artifacts to tell a chronological account of the region from the prehistoric era to European arrival. Meanwhile, Museo Histórico Casa Gabriel González Videla is named after Chile's former president and La Serena resident. It houses Videla displays, historic artifacts and modern art.
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